Amazon
Senior Marketing Manager, Social Marketing
Amazon, Long Island City, New York, United States, 11101
Senior Marketing Manager, Social Marketing Job ID: 2719305 | Amazon.com Services LLCAmazon’s Global Marketing Team is focused on maximizing the value of Amazon’s customer base for all Amazon properties worldwide. The team is highly results-oriented and focuses on leveraging in-house technology to automate and scale marketing programs that drive new customers and maximize lifetime value through measurable marketing programs and channels. New customers include not only those new to Amazon overall, but also customers who are new to specific Amazon verticals or properties beyond Amazon.com. Lifetime value maximization is focused primarily on driving revenue and encouraging high-value actions, such as enrollment in the Amazon Prime program. Teams within the marketing organization are tightly integrated, with resources dedicated to managing programs, including strategy, marketing, product management, technology, and operations.
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
We are looking for a seasoned senior marketer to join our Social Advertising team to help build our growing social media advertising team. The team is focused on leveraging all viable social media advertising platforms to grow Amazon businesses. We seek top-notch marketers who can create successful automated advertising programs, execute structured tests, roll out successful campaigns, and optimize performance over time against clear performance goals. As a Senior Marketing Manager, you will assess marketing capabilities, prioritize new strategies to test, run experiments and preliminary marketing campaigns, and scale successful strategies. The primary objectives include acquiring new customers, encouraging high-value actions, and directly generating revenue.
To be successful in this role, you will need experience in creating online marketing campaigns, A/B testing, and excel in execution. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast-paced environment.
Key job responsibilities:Work cross-functionally with engineering to develop new automated programs from end to end.Define experimental frameworks and optimize campaign setups for driving meaningful insights.Define the metrics and processes needed to standardize the management of advertising campaigns.Work directly with social networks to understand platform capabilities and explore marketing campaigns.Design and carry out well-structured experiments (including tracking, measuring, and reporting).Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)- Experience building, executing, and scaling cross-functional marketing programsPREFERRED QUALIFICATIONS - Experience using SQL or other analytical tools for conducting data analysis- Experience with customer segmentation, profiling, and targetingAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
We are looking for a seasoned senior marketer to join our Social Advertising team to help build our growing social media advertising team. The team is focused on leveraging all viable social media advertising platforms to grow Amazon businesses. We seek top-notch marketers who can create successful automated advertising programs, execute structured tests, roll out successful campaigns, and optimize performance over time against clear performance goals. As a Senior Marketing Manager, you will assess marketing capabilities, prioritize new strategies to test, run experiments and preliminary marketing campaigns, and scale successful strategies. The primary objectives include acquiring new customers, encouraging high-value actions, and directly generating revenue.
To be successful in this role, you will need experience in creating online marketing campaigns, A/B testing, and excel in execution. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast-paced environment.
Key job responsibilities:Work cross-functionally with engineering to develop new automated programs from end to end.Define experimental frameworks and optimize campaign setups for driving meaningful insights.Define the metrics and processes needed to standardize the management of advertising campaigns.Work directly with social networks to understand platform capabilities and explore marketing campaigns.Design and carry out well-structured experiments (including tracking, measuring, and reporting).Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)- Experience building, executing, and scaling cross-functional marketing programsPREFERRED QUALIFICATIONS - Experience using SQL or other analytical tools for conducting data analysis- Experience with customer segmentation, profiling, and targetingAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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