Dow Jones & Company, Inc.
Associate Director - Marketing (Americas)
Dow Jones & Company, Inc., Houston, Texas, United States, 77246
About Our Organization:
All potential candidates should read through the following details of this job with care before making an application.Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).About the Team:Chemical Market Analytics by OPIS, a Dow Jones company, enables stakeholders in the global chemical industry to improve operational efficiency with deep insights, future outlooks, price discovery and consultation from a celebrated team of subject matter experts. We offer short- and long-term market coverage for more than 200 core building-block chemicals with a full suite of advisory services and top-tier events held around the globe. The worldwide chemical industry looks to Chemical Market Analytics to guide decisions and help manage risk across the entire value chain.About the Role:As Marketing Associate Director for the Americas region, you will assist with developing and leading the go-to-market (GTM) strategy and execution for the energy portfolio of solutions. You will develop and execute solutions marketing programs targeting various clients and personas. You will play a lead role in collaborating with other business lines to drive marketing initiatives. You will also collaborate with Product Management and Sales to create GTM plans based on market segmentation, personas, and customer buying journeys. You will report to the Marketing Senior Director.You Will:Work with key stakeholders across CMA's Energy business and use market research, client feedback, and sales priorities to develop compelling and content-rich value propositions that will drive the GTM marketing communications strategy into target segments.Implement, plan, develop, and measure integrated global marketing programs (including marketing-gated events) that will align with the buyer's journey.Help grow and implement new digital inbound marketing strategies that drive further demand from online activity.Develop global sales enablement assets and implement training strategies to instruct Sales on understanding target audiences, value propositions, buyer preferences, needs, and challenges.Create processes and account scoring techniques that can analyze and identify when accounts should be prioritized.Analyze campaigns & targets daily and compare A/B tests where necessary to ensure that strategies have a measurable ROI.Proactively engage with Sales teams to coordinate, communicate, and optimize the impact of marketing activities which includes working closely with the team to track lead flow and convert opportunities.Become a subject matter expert on our key personas, work with Sales to fill gaps, and develop a persona-based strategy for lead conversion.Identify opportunities to improve marketing effectiveness through enhanced audience segmentation, marketing techniques, and processes.Manage timelines, budgets, and resources.You Have:At least 8+ years' B2B demand generation marketing, ideally focused on integrated campaigns or similar campaigns.Energy industry experience (preferred).Track record of measurable success in developing and growing pipelines through innovative programs to scale company growth.Proven content marketing capabilities which include strategy, writing, creation, and execution of marketing assets across social media, blogs, websites, email, and other types of media.Used marketing tools & platforms such as HubSpot, Eloqua, On24, Salesforce, Google Ads, Google Analytics, and their reporting capabilities.Worked in a cross-functional, matrixed organization with varying global, regional, country and/or organizational dynamics.Undergraduate degree.Our Benefits:Comprehensive Healthcare PlansPaid Time OffRetirement PlansComprehensive Insurance PlansLifestyle programs & Wellness ResourcesEducation BenefitsFamily Care Benefits & Caregiving SupportCommuter Transit ProgramSubscription DiscountsEmployee Referral ProgramReasonable Accommodation:
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.Business Area:
Dow Jones - OPIS - CMAJob Category:
Marketing & Product ManagementUnion Status:
Non-Union roleReq ID:
42763
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All potential candidates should read through the following details of this job with care before making an application.Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).About the Team:Chemical Market Analytics by OPIS, a Dow Jones company, enables stakeholders in the global chemical industry to improve operational efficiency with deep insights, future outlooks, price discovery and consultation from a celebrated team of subject matter experts. We offer short- and long-term market coverage for more than 200 core building-block chemicals with a full suite of advisory services and top-tier events held around the globe. The worldwide chemical industry looks to Chemical Market Analytics to guide decisions and help manage risk across the entire value chain.About the Role:As Marketing Associate Director for the Americas region, you will assist with developing and leading the go-to-market (GTM) strategy and execution for the energy portfolio of solutions. You will develop and execute solutions marketing programs targeting various clients and personas. You will play a lead role in collaborating with other business lines to drive marketing initiatives. You will also collaborate with Product Management and Sales to create GTM plans based on market segmentation, personas, and customer buying journeys. You will report to the Marketing Senior Director.You Will:Work with key stakeholders across CMA's Energy business and use market research, client feedback, and sales priorities to develop compelling and content-rich value propositions that will drive the GTM marketing communications strategy into target segments.Implement, plan, develop, and measure integrated global marketing programs (including marketing-gated events) that will align with the buyer's journey.Help grow and implement new digital inbound marketing strategies that drive further demand from online activity.Develop global sales enablement assets and implement training strategies to instruct Sales on understanding target audiences, value propositions, buyer preferences, needs, and challenges.Create processes and account scoring techniques that can analyze and identify when accounts should be prioritized.Analyze campaigns & targets daily and compare A/B tests where necessary to ensure that strategies have a measurable ROI.Proactively engage with Sales teams to coordinate, communicate, and optimize the impact of marketing activities which includes working closely with the team to track lead flow and convert opportunities.Become a subject matter expert on our key personas, work with Sales to fill gaps, and develop a persona-based strategy for lead conversion.Identify opportunities to improve marketing effectiveness through enhanced audience segmentation, marketing techniques, and processes.Manage timelines, budgets, and resources.You Have:At least 8+ years' B2B demand generation marketing, ideally focused on integrated campaigns or similar campaigns.Energy industry experience (preferred).Track record of measurable success in developing and growing pipelines through innovative programs to scale company growth.Proven content marketing capabilities which include strategy, writing, creation, and execution of marketing assets across social media, blogs, websites, email, and other types of media.Used marketing tools & platforms such as HubSpot, Eloqua, On24, Salesforce, Google Ads, Google Analytics, and their reporting capabilities.Worked in a cross-functional, matrixed organization with varying global, regional, country and/or organizational dynamics.Undergraduate degree.Our Benefits:Comprehensive Healthcare PlansPaid Time OffRetirement PlansComprehensive Insurance PlansLifestyle programs & Wellness ResourcesEducation BenefitsFamily Care Benefits & Caregiving SupportCommuter Transit ProgramSubscription DiscountsEmployee Referral ProgramReasonable Accommodation:
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.Business Area:
Dow Jones - OPIS - CMAJob Category:
Marketing & Product ManagementUnion Status:
Non-Union roleReq ID:
42763
#J-18808-Ljbffr