Univision Communications, Inc
Media Planner_
Univision Communications, Inc, Miami, Florida, United States, 33126
We are looking for an individual who thrives in a fast-paced working environment and can manage frequent changes in priorities with ease. You will develop an in-depth understanding of Univision’s media platforms to help drive the strategy and operations of the team. The ideal candidate is passionate and has a curiosity for content platforms and is abreast of the general entertainment & competitive media landscape.As a Media Planner, you will contribute to the overall performance of the network by creating and implementing strategic marketing plans to reach our US Hispanic audience. You will be an active contributor in daily marketing campaign coordination and effective log completion.YOUR DAY-DAY: (aka Responsibilities)+ Work with management to develop and execute strategy for secondary events campaigns+ Responsible for advanced planning in a quarterly and weekly basis as well as daily optimization for air. Ensure that optimized inventory is meeting goals against benchmarks (GRPs, reach & frequency, priority levels) to ensure strategies are implemented and overall network vision is achieved+ Effective communication with Programming, Production, Agency, Traffic, Art Department as well as other internal partners to ensure smooth daily operations including asset delivery, scheduling, work orders, post campaign reporting, etc.+ Responsible for creating in-program media strategy, rendering and QC of secondary elements (snipes, bugs, hashtags, squeeze backs, QR codes, etc..)+ Scheduling of all secondary events based on programming priorities, audience navigation as well as, industry best practices and research insights+ Work closely with Producers & Graphics & Art Department to provide strategic objectives for creation of secondary elements+ Troubleshooting technical issues with Master Control and Engineering departments+ Coordinate in-game mentions and other promotional opportunities with Sports Marketing Team+ Keep abreast of all campaign status, programming changes, and marketing calendar+ Contribute to weekly team meetings with Agency where campaign priorities and strategies are discussed+ Take part of 360 team meetings where ideation and brainstorming take place for upcoming premieres+ Analyze ratings and competitive landscape to boost strategies+ Review weekly priorities for all nets with Management+ Bring fresh ideas and creative energy to each projectYOU HAVE: (aka Qualifications)+ Bachelor’s Degree+ 2+ years’ experience in media, marketing, advertising, programming, or promotions with knowledge of US Hispanic market.+ Understand the changing media landscape and consumer behavior.+ Knowledge in marketing campaign management: planning, executing and measurement+ Must have analytical skill set, comprehension of media metrics, Nielsen and/or Ibope ratings system, Grip It! Optimizer Tool+ Knowledge of broadcast graphics playout system (i.e Miranda Grass Valley, Pixel Power)+ Knowledge of WideOrbit Traffic scheduling systems a plus+ Flexible and able to adjust quickly to changing priorities and conditions.+ Has a working knowledge of Word, Excel, PowerPoint and Outlook software as well as excellent written and verbal communications and interpersonal skills+ Familiarity with production and/or traffic environment a plus+ Willingness to work overtime, on call, and on weekends with short notice (as needed ie. accelerated schedules, hurricane season or staff coverage)+ Must be willing to work in Miami+ Fluent in English and SpanishUnivision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.About TelevisaUnivisionAs the leading Spanish-language media and content company in the world, TelevisaUnivision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings, as well as its radio platforms. The Company’s media portfolio includes the top-rated broadcast networks Univision and UniMás in the U.S. and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisión and TUDN, the No. 1 Spanish-language sports network in the U.S. and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has solidified its position as the Home of Soccer. TelevisaUnivision also owns and manages 59 television stations across the U.S. and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio, and Uforia, the Home of Latin Music, which encompasses 57 owned or operated U.S. radio stations, a live event series and a robust digital audio footprint. TelevisaUnivision is home to the global streaming services ViX and Blim TV, which altogether host over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent. The company’s prominent digital assets include Univision.com, Univision NOW, and several top-rated digital apps. For more information, visit televisaunivision.com.Sobre TelevisaUnivisionComo la compañía líder de contenidos y medios en español en el mundo, TelevisaUnivision cuenta con la biblioteca de contenido propio más grande y capacidad de producción líder en la industria, mismas que impulsan sus ofertas de transmisión digital y lineal, así como sus plataformas de radio. La cartera de medios de la Compañía incluye las cadenas de transmisión líderes Univision y UniMás en Estados Unidos, y Las Estrellas y Canal 5 en México. TelevisaUnivision es el hogar de 36 canales de televisión de paga en español, incluidos Galavisión y TUDN, el canal de deportes en español número 1 en Estados Unidos y en México. Con la cartera de derechos deportivos en español más atractiva del mundo, TelevisaUnivision ha consolidado su posición como la Casa del Fútbol. TelevisaUnivision también posee y administra 59 estaciones de televisión en Estados Unidos y cuatro canales de transmisión en México con 222 estaciones de televisión asociadas, los estudios de Videocine y Uforia, the Home of Latin Music, que abarca 57 estaciones de radio propias u operadas en Estados Unidos, una serie de eventos en vivo y una sólida huella de audio digital. TelevisaUnivision es el hogar de los servicios de transmisión digital premium ViX y Blim TV, que en conjunto presentan más de 50,000 horas de programación original en español de alta calidad de productores distinguidos y talento destacado. Los activos digitales más relevantes de la empresa incluyen Univision.com, Univision NOW y varias aplicaciones digitales de primera categoría. Para obtener más información, visite televisaunivision.com