Vice President, Growth Marketing

Vice President, Growth MarketingAbout the CompanyManufacturer & direct marketer of smartly designed, highly-functional, performance-based fabrics for menIndustryApparel & FashionTypePrivately Held, VC-backedFounded2011Employees11-50CategoriesConsumerInternetFashionE-CommerceConsumer StaplesApparel & FootwearConsumer GoodsFashion TechManufacturingRetailTextiles & ApparelBusiness ClassificationsE-CommerceAbout the RoleThe Company is seeking a VP of Growth Marketing to play a pivotal role in the development and execution of the growth strategy. This includes both customer acquisition and retention marketing, with a focus on driving revenue and meeting targets. The successful candidate will be responsible for setting the overall marketing strategy, managing a budget, and working closely with cross-functional teams to identify and execute opportunities for growth. The role demands a leader with a fresh perspective and deep expertise in leading and scaling a growth marketing organization, as well as a high degree of cross-functional leadership to ensure success. Applicants should have a minimum of 10 years' experience in eCommerce, with a strong background in performance-based growth marketing. The role requires a strategic thinker with the ability to translate data into effective marketing strategies, excellent analytical skills, and a proven track record of collaboration and team leadership. Experience across the full DTC marketing funnel and a mix of online and offline marketing is essential. The VP will be expected to optimize current marketing channels and explore new ones, oversee lifecycle marketing programs, and manage a team while fostering relationships with external partners. Experience in retail and with growth-stage companies is highly preferred. The ideal candidate for this role at the company is a passionate, proactive, and strategic problem-solver, ready to make a significant impact in a dynamic and innovative environment.Hiring Manager TitleSenior Director, Brand and Communications StrategyTravel PercentLess than 10%FunctionsMarketing