BD
VP BDB Global Marketing & Commercial Excellence
BD, San Diego, California, United States, 92189
Job Description Summary
Job Description
We are
the makers of possibleBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a
maker
of possible
with us.The
VP
, BDB Global Marketing & Commercial Excellence
is responsible for global marketing, identifying and delivering on key strategic marketing objectives for the BD Biosciences Business including, but not limited to building the playbooks to drive growth, developing competitive plans to further penetrate new and existing markets, acting as a marketing lead for key new product initiatives, being as a liaison to regional marketing and meeting/exceeding global key driver goals within BDB.Essential / Key Job ResponsibilitiesResponsible for driving marketing functional excellence across BD Biosciences business unit. This includes marketing communications and digital marketing across the BDB portfolio – including capital instruments, assays and software solutions for both RUO and IVD labeled products
Provides oversight for the e-Business channel for BD Biosciences bdbiosciences.com, including owning the KPIs and business targets, working closely with TGS, regions, and BD corporate stakeholders.
Responsible for building and managing the annual marketing budget for BD Biosciences global marketing function.
Leads the global downstream marketing team and work closely with platform and regional marketing to build relevant content, tools and campaigns for BDB products and services.
Provides strategic inputs to drive the business.
This includes globally assessing the competitive landscape, customer needs and technology trends.
Drives commercial excellence by supporting the platform teams to develop positioning and value propositions to drive growth of the business and leveraging best practices based on BD Way of Marketing to accelerate growth.
Drives collaboration with country/region marketers to seamlessly connect marketing and sales to deliver results that positively impact growth; improve rapid adoption of BDB’s products and solutions and expand customer utilization of existing products and solutions through development of application content and generation of evidence.
Develops strong commercialization plans that leverage customer insights, create effective pricing strategies, identify target customers and drive key messages to support commercial launch excellence of new products.
Defines and drives an integrated strategy to engage with customers and key thought leaders to identify trends in the market, unmet customer needs and potential new applications, workflows and solutions that could be brought into the innovation system for assessment and investment consideration, emphasizing feasibility and complementing the focus of the technology development element.
Works closely with regions to update and analyze data to identify trends.
Work closely with business development to identify and assess potential acquisition or investment targets.
Manage market research activities to develop fact-based customer insights
Manage, coach and development of the Global Marketing Team
Member of the BD Biosciences Leadership Team and the CMO Marketing Leadership Team for BD.
Required Qualifications:10+ years' experience in medical technology marketing.
Bachelor’s degree in marketing / business or technical field; MBA preferred.
Demonstrated success in developing and executing global marketing strategies that have resulted in significant revenue growth and market share expansion.
Strategic thinker with a strong focus on innovation, customer-centricity, and continuous improvement
Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities. Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing.
Action oriented with demonstrated ability to drive results.
Demonstrate strong interpersonal skills related to interfacing.
Ability to travel up to 25% (domestic & international)
Role based in Milpitas (San Jose area) or San Diego, California (minimum 3 days a week in office)
Why Join Us?A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise.To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.To learn more about BD visit https://bd.com/careersBecton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.Primary Work Location
USA CA - Milpitas 135
Additional Locations
USA CA - San Diego (BDB)
Work Shift
At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture.
We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary offered to a successful candidate is based on experience, education, skills, and actual work location. Salary ranges may vary for Field-based and Remote roles.Salary Range Information$207,900.00 - $374,200.00 USD Annual
Job Description
We are
the makers of possibleBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a
maker
of possible
with us.The
VP
, BDB Global Marketing & Commercial Excellence
is responsible for global marketing, identifying and delivering on key strategic marketing objectives for the BD Biosciences Business including, but not limited to building the playbooks to drive growth, developing competitive plans to further penetrate new and existing markets, acting as a marketing lead for key new product initiatives, being as a liaison to regional marketing and meeting/exceeding global key driver goals within BDB.Essential / Key Job ResponsibilitiesResponsible for driving marketing functional excellence across BD Biosciences business unit. This includes marketing communications and digital marketing across the BDB portfolio – including capital instruments, assays and software solutions for both RUO and IVD labeled products
Provides oversight for the e-Business channel for BD Biosciences bdbiosciences.com, including owning the KPIs and business targets, working closely with TGS, regions, and BD corporate stakeholders.
Responsible for building and managing the annual marketing budget for BD Biosciences global marketing function.
Leads the global downstream marketing team and work closely with platform and regional marketing to build relevant content, tools and campaigns for BDB products and services.
Provides strategic inputs to drive the business.
This includes globally assessing the competitive landscape, customer needs and technology trends.
Drives commercial excellence by supporting the platform teams to develop positioning and value propositions to drive growth of the business and leveraging best practices based on BD Way of Marketing to accelerate growth.
Drives collaboration with country/region marketers to seamlessly connect marketing and sales to deliver results that positively impact growth; improve rapid adoption of BDB’s products and solutions and expand customer utilization of existing products and solutions through development of application content and generation of evidence.
Develops strong commercialization plans that leverage customer insights, create effective pricing strategies, identify target customers and drive key messages to support commercial launch excellence of new products.
Defines and drives an integrated strategy to engage with customers and key thought leaders to identify trends in the market, unmet customer needs and potential new applications, workflows and solutions that could be brought into the innovation system for assessment and investment consideration, emphasizing feasibility and complementing the focus of the technology development element.
Works closely with regions to update and analyze data to identify trends.
Work closely with business development to identify and assess potential acquisition or investment targets.
Manage market research activities to develop fact-based customer insights
Manage, coach and development of the Global Marketing Team
Member of the BD Biosciences Leadership Team and the CMO Marketing Leadership Team for BD.
Required Qualifications:10+ years' experience in medical technology marketing.
Bachelor’s degree in marketing / business or technical field; MBA preferred.
Demonstrated success in developing and executing global marketing strategies that have resulted in significant revenue growth and market share expansion.
Strategic thinker with a strong focus on innovation, customer-centricity, and continuous improvement
Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities. Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing.
Action oriented with demonstrated ability to drive results.
Demonstrate strong interpersonal skills related to interfacing.
Ability to travel up to 25% (domestic & international)
Role based in Milpitas (San Jose area) or San Diego, California (minimum 3 days a week in office)
Why Join Us?A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise.To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.To learn more about BD visit https://bd.com/careersBecton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.Primary Work Location
USA CA - Milpitas 135
Additional Locations
USA CA - San Diego (BDB)
Work Shift
At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture.
We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary offered to a successful candidate is based on experience, education, skills, and actual work location. Salary ranges may vary for Field-based and Remote roles.Salary Range Information$207,900.00 - $374,200.00 USD Annual