Starling at Nocatee Assisted Living
Vice President, Media Relations Chicago, Illinois, United States
Starling at Nocatee Assisted Living, Chicago, Illinois, United States, 60290
Weber Shandwick is looking for a Vice President, Media Relations with Consumer and Food PR experience to join our consumer team in Chicago.
We Are Seeking:
We’re seeking a dynamic Vice President with a strong passion for Consumer and Food PR to join our Media Relations team within our Consumer Practice. This role involves working with large CPG brands, leading media relations strategy and execution alongside high-performing teams, fostering media relationships, and being immersed in pop culture and emerging trends to drive impact for brands.
With a minimum of 8-10 years of experience, you will play a lead role on integrated account teams to create earned media strategies that transform stories into trending topics. You’ll collaborate with cross-functional teams, serving as a trusted media relations advisor to ensure ideas are earned-worthy and drive significant media engagement.
Other responsibilities include effectively coaching mid and junior-level team members and having a solid grasp of both traditional and digital media, including social platforms. Ideally, you will have agency or in-house experience (or a mix of both) in the food and beverage categories.
What You Will Be Doing:
Crafting and telling compelling stories
Creating and guiding smart earned-led media strategies across various programs
Building and maintaining excellent relationships with national and regional news, food, lifestyle and entertainment reporters
Developing a deep understanding of our client’s business and target audiences. and working in close collaboration with our Creative, Insights and Client Experience teams
Assisting in the evaluation of creative during planning and collaborating with cross-functional teams to ensure ideas are earned-worthy
Counseling junior members of the team to effectively work with the media and developing their skill sets in the agency setting
Allocating agency resources in accordance with our client's budget
Bringing a client-focused attitude that results in work being performed to the highest quality standards
Presenting to clients on a consistent basis to show crafted strategies for client status calls, new business presentations, and special projects
Proactively looking for and telling impactful stories for clients that further business objectives
Providing ongoing insights to colleagues and clients on specific reporters and the state of the media
Participating in RFPs and contributing to the development of agency brand POVs
What We’re Looking For:
Senior lifestyle/CPG/Food+Beverage media strategist with a minimum of 8-10 years of experience and increased responsibility overseeing earned media strategy development and execution
Knowledge and expertise in food, women’s and men’s lifestyle, entertainment and sports is preferred
Experience in other verticals such as corporate, social impact, tech or healthcare is a bonus, but not required
Proven ability to garner earned-first coverage (especially in food and lifestyle outlets) and conversation on behalf of brands
Several close relationships with top-tier food and lifestyle media at the national level and a history of successful placements
A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
Management of earned media campaigns including thought leadership, product launches, business campaigns, celebrity partnerships, etc.
BA or BS in Public Relations, Communications, Journalism or related field
Proven aptitude to solve problems, handle crises, and make quick decisions with incomplete information
Exceptional client service record with ability to counsel and interact effectively with senior management at client organizations with flawless earned media strategy
Working in and/or with large, marketing-oriented companies
Effective team supervision and leadership
Excellent communication skills; verbal and written
Ability to media train senior clients
Can integrate earned media strategy seamlessly with digital, social and paid
Strong presentation skills and the ability to craft strategy for new business presentations
Ability to effectively balance and prioritize multiple projects and deliverables
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays – Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-RJ1
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We Are Seeking:
We’re seeking a dynamic Vice President with a strong passion for Consumer and Food PR to join our Media Relations team within our Consumer Practice. This role involves working with large CPG brands, leading media relations strategy and execution alongside high-performing teams, fostering media relationships, and being immersed in pop culture and emerging trends to drive impact for brands.
With a minimum of 8-10 years of experience, you will play a lead role on integrated account teams to create earned media strategies that transform stories into trending topics. You’ll collaborate with cross-functional teams, serving as a trusted media relations advisor to ensure ideas are earned-worthy and drive significant media engagement.
Other responsibilities include effectively coaching mid and junior-level team members and having a solid grasp of both traditional and digital media, including social platforms. Ideally, you will have agency or in-house experience (or a mix of both) in the food and beverage categories.
What You Will Be Doing:
Crafting and telling compelling stories
Creating and guiding smart earned-led media strategies across various programs
Building and maintaining excellent relationships with national and regional news, food, lifestyle and entertainment reporters
Developing a deep understanding of our client’s business and target audiences. and working in close collaboration with our Creative, Insights and Client Experience teams
Assisting in the evaluation of creative during planning and collaborating with cross-functional teams to ensure ideas are earned-worthy
Counseling junior members of the team to effectively work with the media and developing their skill sets in the agency setting
Allocating agency resources in accordance with our client's budget
Bringing a client-focused attitude that results in work being performed to the highest quality standards
Presenting to clients on a consistent basis to show crafted strategies for client status calls, new business presentations, and special projects
Proactively looking for and telling impactful stories for clients that further business objectives
Providing ongoing insights to colleagues and clients on specific reporters and the state of the media
Participating in RFPs and contributing to the development of agency brand POVs
What We’re Looking For:
Senior lifestyle/CPG/Food+Beverage media strategist with a minimum of 8-10 years of experience and increased responsibility overseeing earned media strategy development and execution
Knowledge and expertise in food, women’s and men’s lifestyle, entertainment and sports is preferred
Experience in other verticals such as corporate, social impact, tech or healthcare is a bonus, but not required
Proven ability to garner earned-first coverage (especially in food and lifestyle outlets) and conversation on behalf of brands
Several close relationships with top-tier food and lifestyle media at the national level and a history of successful placements
A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
Management of earned media campaigns including thought leadership, product launches, business campaigns, celebrity partnerships, etc.
BA or BS in Public Relations, Communications, Journalism or related field
Proven aptitude to solve problems, handle crises, and make quick decisions with incomplete information
Exceptional client service record with ability to counsel and interact effectively with senior management at client organizations with flawless earned media strategy
Working in and/or with large, marketing-oriented companies
Effective team supervision and leadership
Excellent communication skills; verbal and written
Ability to media train senior clients
Can integrate earned media strategy seamlessly with digital, social and paid
Strong presentation skills and the ability to craft strategy for new business presentations
Ability to effectively balance and prioritize multiple projects and deliverables
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays – Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-RJ1
#J-18808-Ljbffr