FreshDirect
Director of Paid Marketing
FreshDirect, Bronx, New York, United States, 10400
Description
FreshDirect is building a better food system by connecting people closer to the highest quality, freshest food possible through a best-in-class delivery experience. We do this by having higher standards, sourcing locally and sustainably, and caring more for the people and communities we serve.
From the beginning, FreshDirect has set out to provide something different. This is an environment in which associates can innovate, grow and have successful careers-most of our leaders have come up through our ranks. And thanks to our team's extraordinary efforts, we are a leading innovator in the e-commerce and grocery industries.
FreshDirect is seeking an experienced and results-driven Director of Paid Marketing to lead our paid acquisition and retention efforts. In this role, you will oversee all paid media channels, including search, social, display, video, and programmatic advertising. Your primary focus will be on developing and executing a comprehensive paid media strategy that drives customer acquisition, increases brand awareness, and maximizes ROI.
Key Responsibilities:
Develop and lead the overall paid media strategy, ensuring alignment with broader marketing and business objectives.Manage the planning, execution, and optimization of paid campaigns across various platforms, including Google Ads, Facebook, Instagram, TikTok, YouTube, podcasts, and programmatic networks.Collaborate closely with the analytics team to track and measure the performance of campaigns, using data-driven insights to refine strategies and improve effectiveness.Work with creative teams to develop compelling ad content that resonates with target audiences and enhances brand positioning.Oversee the budget allocation for paid media channels, ensuring efficient use of resources and maximum ROI.Stay informed about the latest trends, tools, and best practices in digital marketing and paid media to maintain a competitive edge.Build and nurture relationships with external partners, including ad agencies, media vendors, and technology providers, to enhance campaign performance.Lead a team of marketing professionals, providing guidance, mentorship, and development opportunities to drive team success.Present campaign performance, insights, and recommendations to senior leadership, clearly articulating the impact of paid media efforts on business growth.Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.10+ years of experience in digital marketing, with a strong focus on paid media and performance marketing.Proven track record of developing and executing successful paid media campaigns that drive customer acquisition and revenue growth.Deep understanding of various paid media channels, including search, social, display, video, and programmatic, with hands-on experience in campaign management.Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.Experience managing substantial marketing budgets and optimizing spend to maximize ROI.Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.Leadership experience with a demonstrated ability to manage, mentor, and inspire a team.Experience in the e-commerce, retail, or CPG industry is highly desirable.Proficiency in marketing technology and analytics tools such as Google Analytics, Google Ads, Facebook Business Manager, and other relevant platforms.Benefits:
Competitive salaryComprehensive health, dental, and vision insurance401(k) plan with company match15 PTO days20% off at freshdirect.com and significant markdowns at our employee market24-hour access to the FreshDirect shuttle between our Bronx headquarters and the subwayRegular events and barbecues for employeesOpportunities for professional growth and development in a fast-paced, innovative environment.
How to Apply:
Interested candidates should submit their resume and a cover letter detailing their relevant experience and achievements to FreshDirect Careers .
FreshDirect is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals from all backgrounds to apply.
#LI-LG1
FreshDirect is building a better food system by connecting people closer to the highest quality, freshest food possible through a best-in-class delivery experience. We do this by having higher standards, sourcing locally and sustainably, and caring more for the people and communities we serve.
From the beginning, FreshDirect has set out to provide something different. This is an environment in which associates can innovate, grow and have successful careers-most of our leaders have come up through our ranks. And thanks to our team's extraordinary efforts, we are a leading innovator in the e-commerce and grocery industries.
FreshDirect is seeking an experienced and results-driven Director of Paid Marketing to lead our paid acquisition and retention efforts. In this role, you will oversee all paid media channels, including search, social, display, video, and programmatic advertising. Your primary focus will be on developing and executing a comprehensive paid media strategy that drives customer acquisition, increases brand awareness, and maximizes ROI.
Key Responsibilities:
Develop and lead the overall paid media strategy, ensuring alignment with broader marketing and business objectives.Manage the planning, execution, and optimization of paid campaigns across various platforms, including Google Ads, Facebook, Instagram, TikTok, YouTube, podcasts, and programmatic networks.Collaborate closely with the analytics team to track and measure the performance of campaigns, using data-driven insights to refine strategies and improve effectiveness.Work with creative teams to develop compelling ad content that resonates with target audiences and enhances brand positioning.Oversee the budget allocation for paid media channels, ensuring efficient use of resources and maximum ROI.Stay informed about the latest trends, tools, and best practices in digital marketing and paid media to maintain a competitive edge.Build and nurture relationships with external partners, including ad agencies, media vendors, and technology providers, to enhance campaign performance.Lead a team of marketing professionals, providing guidance, mentorship, and development opportunities to drive team success.Present campaign performance, insights, and recommendations to senior leadership, clearly articulating the impact of paid media efforts on business growth.Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.10+ years of experience in digital marketing, with a strong focus on paid media and performance marketing.Proven track record of developing and executing successful paid media campaigns that drive customer acquisition and revenue growth.Deep understanding of various paid media channels, including search, social, display, video, and programmatic, with hands-on experience in campaign management.Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.Experience managing substantial marketing budgets and optimizing spend to maximize ROI.Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.Leadership experience with a demonstrated ability to manage, mentor, and inspire a team.Experience in the e-commerce, retail, or CPG industry is highly desirable.Proficiency in marketing technology and analytics tools such as Google Analytics, Google Ads, Facebook Business Manager, and other relevant platforms.Benefits:
Competitive salaryComprehensive health, dental, and vision insurance401(k) plan with company match15 PTO days20% off at freshdirect.com and significant markdowns at our employee market24-hour access to the FreshDirect shuttle between our Bronx headquarters and the subwayRegular events and barbecues for employeesOpportunities for professional growth and development in a fast-paced, innovative environment.
How to Apply:
Interested candidates should submit their resume and a cover letter detailing their relevant experience and achievements to FreshDirect Careers .
FreshDirect is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals from all backgrounds to apply.
#LI-LG1