Aquent
Assistant Product Marketing Manager
Aquent, New York, New York, us, 10261
Overview
Placement Type:
Temporary
Salary (USD):
$57.97 to $64.41 per hour W2
Start Date:
08.23.2024
Aquent's leading Entertainment Streaming Service is looking for a Product Marketing Assistant Manager to support their Product Marketing Growth and Commerce efforts, with a focus on upgrades and monetization. This person will play a vital role in crafting Product Marketing strategy, partnering closely with product and engineering teams, and helping bring said strategies to life across various marketing and product touchpoints. The ideal candidate has a deep knowledge of and a passion for the digital media and entertainment landscape. While this role will focus primarily on driving existing subscribers into our higher tiered plans, the candidate should have a clear understanding of the full user experience journey and marketing funnel and be knowledgeable about designing experiments and deriving insights from data with the ultimate goal of growing an engaged audience for their Bundle. A high level understanding of Product and technical teams is also valuable as this candidate will be expected to partner and negotiate with those teams to align on the best solution for the consumer. The Product Marketing Assistant Manager needs to be an exceptional collaborator and communicator, who is able to manage several concurrent projects across many markets globally with minimal oversight. Attention to detail is also extremely important.
Key Responsibilities:Independently develop product marketing strategies and experimentation roadmaps that drive upgrades, monetization, and retention with a focus on moving subscribers to higher OI plans and reducing churn.Execute against those strategies with minimal oversight.Lead messaging strategy across platforms including mobile app, connected TV devices, and web commerce flows.Manage cross-functional timelines to ensure multiple teams and their dependencies are hitting launch dates, and escalating risks appropriately facilitate discussions with key cross functional partners across the organization (Product, Product Design, Marketing Strategy, Lifecycle, Finance, Research, Analytics, and Viewer Experience) to develop holistic Product Marketing strategies that drive positive financial impact for the business.Partner with Product team members that focus on Account Management, Plan Switch/Upgrades, and Cancel Flow to develop a testing strategy that optimizes conversions and operating income. Execute against those strategies with minimal oversight.Understand sign up and upgrade flow nuances, and identify opportunities for testing, optimization, clarification, etc., using that foundational understanding to build out practical strategies to execute on.Report out to leadership on performance on a regular cadence.Analyze research and customer care insights to identify user pain points and develop strategies for optimization.Develop new inroads, strategic levers, and monetization efforts to drive growth for their Bundle.Qualifications:
3-5 years of Marketing experience with an understanding of Product and Engineering workflows, preferably with Product Marketing experience, even better if experience is in subscription based streaming services.Experience partnering with Product and/or Engineering teams preferred.Experience managing and driving projects end to end successfully against tight deadlines.This candidate needs to be an exceptional communicator, and be able to execute several concurrent projects in partnership with many leadership stakeholders and cross functional teams with minimal oversight. Attention to detail and the ability to communicate mistakes or inconsistencies is imperativeCollaborative leader comfortable with complex, cross-functional projects across teams, promotions, and products.Ability to simplify and translate Product requirements into Marketing requirements, and vice versa.Understanding of creative strategy and experience working directly with Creative teams to execute on acquisition and engagement-driving marketing materials; ability to provide design feedback that aligns with marketing strategyExcellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives.Comfortable working in a cross-collaborative, fast-paced, and dynamic working environment, supporting new products/businesses with many unique partners, identifying synergistic opportunities to marry team needs.Proactive decision maker, comfortable with ambiguity, and is a strong problem solver.Strong analytical skills including the ability to read and analyze data, prepare and interpret reports for Marketing leadership, and communicate actionable results, findings and recommendations.Balance of creative and analytical thinking.Preferred Qualifications
Experience partnering with Product teams to build business cases and prioritize marketing asksExperience driving cross-functional team alignment and strategic planningExperience coordinating marketing assets and approvals with stakeholders and leadershipA proactive self-starter capable of working independently, but also as part of a teamAbility to identify gaps and optimize workstreams/processesA strong communicator with a can-do, positive attitude and a strong desire to get things donePassion for the digital media and entertainment space, and the brandsRequired Education:
Bachelor's degree
The target hiring compensation range for this role is $57.97 to $64.41 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium . More information on our awesome benefits !
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description
This legendary company has entertained, informed and inspired people around the globe for over 90 years. Named one of Forbes top companies to work for year over year, this is where dreams really do come true.
Whether you're looking to create, support business growth and development, work behind-the-scenes on your favorite TV shows or upcoming movies, or anything in-between, this is your opportunity to start the next chapter of your career story and help create the exhilarating experiences this company is known for worldwide.
Why work with AQUENT? Check out our awesome benefits: https://aquent.com/talent/talent-benefits
Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Placement Type:
Temporary
Salary (USD):
$57.97 to $64.41 per hour W2
Start Date:
08.23.2024
Aquent's leading Entertainment Streaming Service is looking for a Product Marketing Assistant Manager to support their Product Marketing Growth and Commerce efforts, with a focus on upgrades and monetization. This person will play a vital role in crafting Product Marketing strategy, partnering closely with product and engineering teams, and helping bring said strategies to life across various marketing and product touchpoints. The ideal candidate has a deep knowledge of and a passion for the digital media and entertainment landscape. While this role will focus primarily on driving existing subscribers into our higher tiered plans, the candidate should have a clear understanding of the full user experience journey and marketing funnel and be knowledgeable about designing experiments and deriving insights from data with the ultimate goal of growing an engaged audience for their Bundle. A high level understanding of Product and technical teams is also valuable as this candidate will be expected to partner and negotiate with those teams to align on the best solution for the consumer. The Product Marketing Assistant Manager needs to be an exceptional collaborator and communicator, who is able to manage several concurrent projects across many markets globally with minimal oversight. Attention to detail is also extremely important.
Key Responsibilities:Independently develop product marketing strategies and experimentation roadmaps that drive upgrades, monetization, and retention with a focus on moving subscribers to higher OI plans and reducing churn.Execute against those strategies with minimal oversight.Lead messaging strategy across platforms including mobile app, connected TV devices, and web commerce flows.Manage cross-functional timelines to ensure multiple teams and their dependencies are hitting launch dates, and escalating risks appropriately facilitate discussions with key cross functional partners across the organization (Product, Product Design, Marketing Strategy, Lifecycle, Finance, Research, Analytics, and Viewer Experience) to develop holistic Product Marketing strategies that drive positive financial impact for the business.Partner with Product team members that focus on Account Management, Plan Switch/Upgrades, and Cancel Flow to develop a testing strategy that optimizes conversions and operating income. Execute against those strategies with minimal oversight.Understand sign up and upgrade flow nuances, and identify opportunities for testing, optimization, clarification, etc., using that foundational understanding to build out practical strategies to execute on.Report out to leadership on performance on a regular cadence.Analyze research and customer care insights to identify user pain points and develop strategies for optimization.Develop new inroads, strategic levers, and monetization efforts to drive growth for their Bundle.Qualifications:
3-5 years of Marketing experience with an understanding of Product and Engineering workflows, preferably with Product Marketing experience, even better if experience is in subscription based streaming services.Experience partnering with Product and/or Engineering teams preferred.Experience managing and driving projects end to end successfully against tight deadlines.This candidate needs to be an exceptional communicator, and be able to execute several concurrent projects in partnership with many leadership stakeholders and cross functional teams with minimal oversight. Attention to detail and the ability to communicate mistakes or inconsistencies is imperativeCollaborative leader comfortable with complex, cross-functional projects across teams, promotions, and products.Ability to simplify and translate Product requirements into Marketing requirements, and vice versa.Understanding of creative strategy and experience working directly with Creative teams to execute on acquisition and engagement-driving marketing materials; ability to provide design feedback that aligns with marketing strategyExcellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives.Comfortable working in a cross-collaborative, fast-paced, and dynamic working environment, supporting new products/businesses with many unique partners, identifying synergistic opportunities to marry team needs.Proactive decision maker, comfortable with ambiguity, and is a strong problem solver.Strong analytical skills including the ability to read and analyze data, prepare and interpret reports for Marketing leadership, and communicate actionable results, findings and recommendations.Balance of creative and analytical thinking.Preferred Qualifications
Experience partnering with Product teams to build business cases and prioritize marketing asksExperience driving cross-functional team alignment and strategic planningExperience coordinating marketing assets and approvals with stakeholders and leadershipA proactive self-starter capable of working independently, but also as part of a teamAbility to identify gaps and optimize workstreams/processesA strong communicator with a can-do, positive attitude and a strong desire to get things donePassion for the digital media and entertainment space, and the brandsRequired Education:
Bachelor's degree
The target hiring compensation range for this role is $57.97 to $64.41 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium . More information on our awesome benefits !
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description
This legendary company has entertained, informed and inspired people around the globe for over 90 years. Named one of Forbes top companies to work for year over year, this is where dreams really do come true.
Whether you're looking to create, support business growth and development, work behind-the-scenes on your favorite TV shows or upcoming movies, or anything in-between, this is your opportunity to start the next chapter of your career story and help create the exhilarating experiences this company is known for worldwide.
Why work with AQUENT? Check out our awesome benefits: https://aquent.com/talent/talent-benefits
Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.