Snowflake Computing
Senior Product Marketing Manager - Marketing Solutions
Snowflake Computing, San Mateo, California, United States, 94409
Build the future of data. Join the Snowflake team.
Snowflake is expanding rapidly, and we are looking for a strategic, data-driven, and customer-centric leader to spearhead product marketing for Snowflake's AI Data Cloud for Marketing. In this critical role, you will empower marketing teams with solutions to build data-driven marketing foundations and practices, raising awareness and developing GTM programs targeted to marketing organizations across industries about how they can leverage the Snowflake AI Data Cloud to eliminate data silos, unify their customer and marketing data in a single source of truth, and fully capitalize on the transformative potential of AI.
Your mission is to help marketers leverage Snowflake's unified data platform to build comprehensive data foundations. These foundations will unlock powerful integrations with the martech and adtech partner ecosystem to empower brands to plan, activate, and measure their campaigns with unprecedented precision and efficiency across the entire value chain. You will also support internal sales enablement efforts on the benefits marketing operations and marketing technology teams get when working with a robust data foundation on Snowflake.
AS A SENIOR PRODUCT MARKETING MANAGER - MARKETING DATA FOUNDATIONS, YOU WILL
:
Create impactful messaging and content that clearly communicates the value of how Snowflake acts as customers' marketing and advertising data foundation for marketing use-cases.Craft Snowflake's narrative for AI in Marketing: Develop and take to market compelling messaging content focused on how marketing teams can leverage AI to drive business outcomes.Collaborate with other PMMs, Industry leads and partner teams to ensure a consistent message for Snowflake's advertising ecosystemScale joint efforts with Martech/Adtech ecosystem: Enable marketing teams to leverage the martech and adtech organizations to execute marketing use cases across planning, activation, and measurement.Lead key product launches: Collaborate with the product team on the launch of Snowflake connectors that facilitate the integration of customer and marketing data.Develop and execute go-to-market strategy: Build and execute innovative go-to-market strategies including supporting enablement efforts that target marketing leaders (across business and technical), that position Snowflake as the premier platform for building their marketing and advertising strategiesOUR IDEAL CANDIDATE WILL HAVE :6+ years of experience in product marketing, ideally within marketing technology, advertising technology, or data management.Deep understanding of marketers' challenges, including data silos and privacy and needs to succeed in the AI-first eraUnderstanding of the martech and adtech ecosystem, including CDPs,Exceptional written communication skills, with the ability to translate complex information into clear, actionable messaging.Proven track record of driving successful go-to-market programs and product launches.Strong ability to collaborate across cross-functional teams, including product, sales, and industry go-to-market teams.Analytical mindset with a strong ability to interpret data and generate actionable insights.BS/BA degree, MBA preferred.
Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is expanding rapidly, and we are looking for a strategic, data-driven, and customer-centric leader to spearhead product marketing for Snowflake's AI Data Cloud for Marketing. In this critical role, you will empower marketing teams with solutions to build data-driven marketing foundations and practices, raising awareness and developing GTM programs targeted to marketing organizations across industries about how they can leverage the Snowflake AI Data Cloud to eliminate data silos, unify their customer and marketing data in a single source of truth, and fully capitalize on the transformative potential of AI.
Your mission is to help marketers leverage Snowflake's unified data platform to build comprehensive data foundations. These foundations will unlock powerful integrations with the martech and adtech partner ecosystem to empower brands to plan, activate, and measure their campaigns with unprecedented precision and efficiency across the entire value chain. You will also support internal sales enablement efforts on the benefits marketing operations and marketing technology teams get when working with a robust data foundation on Snowflake.
AS A SENIOR PRODUCT MARKETING MANAGER - MARKETING DATA FOUNDATIONS, YOU WILL
:
Create impactful messaging and content that clearly communicates the value of how Snowflake acts as customers' marketing and advertising data foundation for marketing use-cases.Craft Snowflake's narrative for AI in Marketing: Develop and take to market compelling messaging content focused on how marketing teams can leverage AI to drive business outcomes.Collaborate with other PMMs, Industry leads and partner teams to ensure a consistent message for Snowflake's advertising ecosystemScale joint efforts with Martech/Adtech ecosystem: Enable marketing teams to leverage the martech and adtech organizations to execute marketing use cases across planning, activation, and measurement.Lead key product launches: Collaborate with the product team on the launch of Snowflake connectors that facilitate the integration of customer and marketing data.Develop and execute go-to-market strategy: Build and execute innovative go-to-market strategies including supporting enablement efforts that target marketing leaders (across business and technical), that position Snowflake as the premier platform for building their marketing and advertising strategiesOUR IDEAL CANDIDATE WILL HAVE :6+ years of experience in product marketing, ideally within marketing technology, advertising technology, or data management.Deep understanding of marketers' challenges, including data silos and privacy and needs to succeed in the AI-first eraUnderstanding of the martech and adtech ecosystem, including CDPs,Exceptional written communication skills, with the ability to translate complex information into clear, actionable messaging.Proven track record of driving successful go-to-market programs and product launches.Strong ability to collaborate across cross-functional teams, including product, sales, and industry go-to-market teams.Analytical mindset with a strong ability to interpret data and generate actionable insights.BS/BA degree, MBA preferred.
Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.