Mister Car Wash
Manager, Marketing Automation
Mister Car Wash, Tucson, Arizona, United States, 85718
Mister Car Wash is rewriting the rules of the car wash industry. Headquartered in Tucson, Arizona, we are the nation's largest and fastest growing multibillion dollar, publicly traded car wash company with over 400 car washes in 21 states!
We wash cars for the fun of it. We put people first. We help turn jobs into careers.
We're currently seeking a
Marketing Automation Manager
to join our Headquarters team!
In this role you will be responsible for leading the marketing automation strategy and working cross-functionally on a plan that will contribute to driving customer and member acquisition, retention, and enhancement of the customer experience. This role involves developing and implementing campaigns and customer journeys, monitoring and optimizing performance, evaluating and improving digital lead processes and identifying new opportunities to advance Mister's objectives. The ideal candidate enjoys collaboration, thrives in a fast-paced environment, and rolls up their sleeves to get the job done.
What you will do:
Develop strategy and execution plan for customer communication via e-mail, SMS/MMS, web/app push and in-app messaging. Create and deploy annual plan that aligns with defined quarterly goals across CRM and marketing automationBuild and optimize prospect and customer journeys to increase acquisition and improve retention of Unlimited Wash Club® members, retail customers, and Business Accounts. Use data to inform journeys, campaigns, segmentation, communication cadence, and communication preferencesAnalyze campaign performance and uses predictive tools to unearth new opportunities to drive new customer acquisition, membership conversion, and member retentionWork closely with Business Accounts team to develop a strategy against lead generation, new customer communication, and nurturing campaigns for fleet accountsDesign and write content for communication across e-mail, mobile push, web push, SMS/MMS, in-app, and website and uses A/B testing to identify the most impactful headlines, offers, content, and imagery. Work closely with the Director, Marketing Communications, and the design team to ensure adherence to brand guidelines, tone, and brand ethosDevelop landing pages and contact forms as neededHow you will shine:
Associates degree or bachelor's degree in Advertising, Marketing, Business Administration, Communications, or related field required7+ years of related digital communication, CRM, e-mail marketing, or agency experience needed. HTML experience required. Hands on experience with CRM software, such as HubSpot, Sales Force, Braze, Zoho, or others required. WordPress and copywriting experience a plus. Retail or multi-unit experience a plus. Experience with SMS and e-mail platforms, like Twilio and SendGrid, a plusRequires excellent data and analytical skills, including experience with email marketing analytics platforms. Requires excellent writing skills. Must be able to demonstrate strong project management skills, including planning/developing campaigns based on outlined strategies. Requires strong creativity skills and ability to generate new and imaginative ideaAbility to travel as needed to meet with agencies or visit stores, up to 20% of the timeWhat motivates our team:
Excellent Benefits including medical, vision, dental, PTO, 401k, etc.Career Progression with a high growth, publicly traded company.Employee Stock Purchase Plan (ESPP) offered after 6 months of employment.Modern office space in the heart of downtown Tucson.On-site Fitness Gym and Bike Share.Employee Game Room and Lounge.Free Unlimited Wash Club Membership.It's your time to SHINE! Join the Mister Car Wash team today!
Mister Car Wash provides equal employment opportunities to all employees and applicant for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We participate in the E-Verify system nationwide.
Other details
Job Family MarketingJob Function Marketing & CommunicationsPay Type Salary
Apply Now
We wash cars for the fun of it. We put people first. We help turn jobs into careers.
We're currently seeking a
Marketing Automation Manager
to join our Headquarters team!
In this role you will be responsible for leading the marketing automation strategy and working cross-functionally on a plan that will contribute to driving customer and member acquisition, retention, and enhancement of the customer experience. This role involves developing and implementing campaigns and customer journeys, monitoring and optimizing performance, evaluating and improving digital lead processes and identifying new opportunities to advance Mister's objectives. The ideal candidate enjoys collaboration, thrives in a fast-paced environment, and rolls up their sleeves to get the job done.
What you will do:
Develop strategy and execution plan for customer communication via e-mail, SMS/MMS, web/app push and in-app messaging. Create and deploy annual plan that aligns with defined quarterly goals across CRM and marketing automationBuild and optimize prospect and customer journeys to increase acquisition and improve retention of Unlimited Wash Club® members, retail customers, and Business Accounts. Use data to inform journeys, campaigns, segmentation, communication cadence, and communication preferencesAnalyze campaign performance and uses predictive tools to unearth new opportunities to drive new customer acquisition, membership conversion, and member retentionWork closely with Business Accounts team to develop a strategy against lead generation, new customer communication, and nurturing campaigns for fleet accountsDesign and write content for communication across e-mail, mobile push, web push, SMS/MMS, in-app, and website and uses A/B testing to identify the most impactful headlines, offers, content, and imagery. Work closely with the Director, Marketing Communications, and the design team to ensure adherence to brand guidelines, tone, and brand ethosDevelop landing pages and contact forms as neededHow you will shine:
Associates degree or bachelor's degree in Advertising, Marketing, Business Administration, Communications, or related field required7+ years of related digital communication, CRM, e-mail marketing, or agency experience needed. HTML experience required. Hands on experience with CRM software, such as HubSpot, Sales Force, Braze, Zoho, or others required. WordPress and copywriting experience a plus. Retail or multi-unit experience a plus. Experience with SMS and e-mail platforms, like Twilio and SendGrid, a plusRequires excellent data and analytical skills, including experience with email marketing analytics platforms. Requires excellent writing skills. Must be able to demonstrate strong project management skills, including planning/developing campaigns based on outlined strategies. Requires strong creativity skills and ability to generate new and imaginative ideaAbility to travel as needed to meet with agencies or visit stores, up to 20% of the timeWhat motivates our team:
Excellent Benefits including medical, vision, dental, PTO, 401k, etc.Career Progression with a high growth, publicly traded company.Employee Stock Purchase Plan (ESPP) offered after 6 months of employment.Modern office space in the heart of downtown Tucson.On-site Fitness Gym and Bike Share.Employee Game Room and Lounge.Free Unlimited Wash Club Membership.It's your time to SHINE! Join the Mister Car Wash team today!
Mister Car Wash provides equal employment opportunities to all employees and applicant for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We participate in the E-Verify system nationwide.
Other details
Job Family MarketingJob Function Marketing & CommunicationsPay Type Salary
Apply Now