Canopy
Senior Product Marketing Manager
Canopy, South Jordan, Utah, United States, 84095
Sr. Product Marketing Manager
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.Canopy, South Jordan, UTAbout UsCanopy is a fast-growing SaaS company in South Jordan, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry.Our goal is to help our clients unlock the firm they’ve always wanted with our Practice Management Suite. We place strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way.The OpportunityThe Senior Product Marketing Manager at Canopy Tax will be responsible for developing and executing marketing strategies that drive awareness, adoption, and growth of our accounting software solutions. The ideal candidate will have extensive experience in product marketing preferably within the software sector and a passion for helping accountants succeed.This is a hybrid position in South Jordan, Utah (M, W, F in-office).What You’ll Do:Go-to-market:
Lead a cross-functional team of marketing, sales, customer success and support, and product to create and execute plans for how to introduce product modules and new features to the market.Messaging:
Develop and own the messaging and thought leadership for assigned product modules that are aligned with the prospect and customer personas. Train Sales and CX teams on the messaging and functionality in a relatable way that makes the information accessible to all audiences.Market research:
Understand, monitor, and analyze the overall market trends and how those trends impact your assigned product modules. Leverage market research to help the GTM organization better market and position products with customers and prospects.Personas:
Collaborate with our user experience team and external partners on the research, development, and maintenance of key buyer and user personas.Marketing implications:
Understand marketing motions and how product marketing research can enable or create new opportunities for both marketing to customers and prospects.What You’ll Need:Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.5+ years of experience in product marketing, preferably SMB or accounting industry experience.Proven experience in developing and executing successful go-to-market strategies.Ability to position complex technical topics in simple, understandable terms.Strong analytical skills with the ability to interpret complex data and drive strategic decisions.Excellent written and verbal communication skills, with a talent for crafting compelling product narratives.Ability to project manage launch efforts and coordinate with key individuals during various levels of product launches.Relationship builder that can collaborate and work with cross-functional teams.Proven success as an internal and external evangelist for product(s) or product line(s) by creating compelling messages and demonstrating the benefits and capabilities.Identify and summarize industry patterns and trends.Attention to detail and strong organizational skills.Interviewing @ Canopy:We know application processes can be a little stressful. Here’s the stages of a typical interview process:Once your application is received, we will review it and get back to you if we feel like it’s a mutual fit!20 minute phone call with the People Team.45-60 minute video or in-person interview with the Hiring Manager.1-3 rounds of interviews depending on the role.Final Interview.Interview processes can vary depending on the role. The People Team will give you a role-specific overview of the process during your first phone call.Canopy is an equal opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
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Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.Canopy, South Jordan, UTAbout UsCanopy is a fast-growing SaaS company in South Jordan, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry.Our goal is to help our clients unlock the firm they’ve always wanted with our Practice Management Suite. We place strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way.The OpportunityThe Senior Product Marketing Manager at Canopy Tax will be responsible for developing and executing marketing strategies that drive awareness, adoption, and growth of our accounting software solutions. The ideal candidate will have extensive experience in product marketing preferably within the software sector and a passion for helping accountants succeed.This is a hybrid position in South Jordan, Utah (M, W, F in-office).What You’ll Do:Go-to-market:
Lead a cross-functional team of marketing, sales, customer success and support, and product to create and execute plans for how to introduce product modules and new features to the market.Messaging:
Develop and own the messaging and thought leadership for assigned product modules that are aligned with the prospect and customer personas. Train Sales and CX teams on the messaging and functionality in a relatable way that makes the information accessible to all audiences.Market research:
Understand, monitor, and analyze the overall market trends and how those trends impact your assigned product modules. Leverage market research to help the GTM organization better market and position products with customers and prospects.Personas:
Collaborate with our user experience team and external partners on the research, development, and maintenance of key buyer and user personas.Marketing implications:
Understand marketing motions and how product marketing research can enable or create new opportunities for both marketing to customers and prospects.What You’ll Need:Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.5+ years of experience in product marketing, preferably SMB or accounting industry experience.Proven experience in developing and executing successful go-to-market strategies.Ability to position complex technical topics in simple, understandable terms.Strong analytical skills with the ability to interpret complex data and drive strategic decisions.Excellent written and verbal communication skills, with a talent for crafting compelling product narratives.Ability to project manage launch efforts and coordinate with key individuals during various levels of product launches.Relationship builder that can collaborate and work with cross-functional teams.Proven success as an internal and external evangelist for product(s) or product line(s) by creating compelling messages and demonstrating the benefits and capabilities.Identify and summarize industry patterns and trends.Attention to detail and strong organizational skills.Interviewing @ Canopy:We know application processes can be a little stressful. Here’s the stages of a typical interview process:Once your application is received, we will review it and get back to you if we feel like it’s a mutual fit!20 minute phone call with the People Team.45-60 minute video or in-person interview with the Hiring Manager.1-3 rounds of interviews depending on the role.Final Interview.Interview processes can vary depending on the role. The People Team will give you a role-specific overview of the process during your first phone call.Canopy is an equal opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
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