Senior Wayfinding Designer

Senior Wayfinding Designer

Location: San Francisco, U.S.
Employment Type: Full-time

We are a multi-disciplinary team of strategists and designers with a global reputation for improving the experience of cities, transit systems, airports, and destinations.

You will work with a highly experienced design team with exceptional creative, technical, and operational expertise. We foster a dynamic and collaborative environment where curiosity, innovation, and design excellence are encouraged.

With a growing client base in San Francisco and Los Angeles, this role provides opportunities to contribute to several high-profile projects.

We are seeking a dedicated, experienced, and self-motivated Senior Wayfinding Designer with 5+ years of relevant experience to join our growing team in San Francisco. We are particularly interested in candidates with experience in complex wayfinding projects, systems thinking, and designing creative, user-centered solutions.

As part of this role, you will oversee and delegate tasks to Designers and Junior Designers under the direction of Project Leads in San Francisco, Los Angeles, New York, and the UK. A willingness to travel is necessary.

• Lead day-to-day communications with the client team, stakeholders, and partners.
• Lead key stages of wayfinding projects from research, strategy, systems architecture, and systems design.
• Develop and visualize wayfinding design concepts, including wayfinding system, service, and product concepts.
• Conduct information planning, including naming, content and messaging, location and network planning, location and placement.
• Develop information design solutions and graphic set-outs, including cartographic elements, maps, diagrams, and pictograms.
• Conduct user testing and prototyping.
• Create artworks for physical, print, and digital products ready for production.
• Attend meetings with clients and project collaborators, including engineers, architects, and fabricators.
• Present work to internal teams, project collaborators, and client teams.
• Support the effective management of projects.
• Develop and build client relationships.
• Report project progress to Project Leads and Senior Management.
• Manage budgets, schedules, and deadlines.

• Passion for developing innovative wayfinding design solutions that improve people’s everyday experience of places.
• Degree-level qualifications in Graphic Design/Visual Communication/related field or equivalent work experience.
• Experience in developing and delivering wayfinding systems and design standards in complex environments.
• Strong people skills and the ability to lead and mentor other team members.
• Desire and enthusiasm to learn new skills and progress as a senior wayfinding designer and project leader.
• Proficiency with Adobe Creative Suite, particularly Illustrator and InDesign.
• Ability to use the Microsoft Office suite of programs.
• Excellent written, verbal, and visual communication skills.
• Ability to work independently and as part of a team.
• Knowledge of GIS and/or Interface Design software would be advantageous.

• Salary range of $100 – $135k, tailored to experience.
• Opportunities for ongoing professional development and progression.
• Hybrid working culture with a minimum of three days per week at City ID office in Downtown San Francisco.
• 37.5-hour working week (minimum).
• 15 days annual leave + 1 additional day for every year, up to a maximum of 20 days.
• 8 U.S. public holidays.
• 40 hours of paid sick leave – accrual method in line with California State Law.
• Platinum level health cover.
• 401(k) retirement plan.
• Access to ongoing professional development.
• Casual smart dress is business as usual.
• Apple laptop for remote and studio use.

Please Note: For this role, we can only consider candidates who are authorized to work in the U.S.

Please email a Cover Letter, resume, and portfolio (if applicable) to info@cityid.com with "Senior Wayfinding Designer, San Francisco" as the subject.

We look forward to hearing from you.

City ID is an equal-opportunity employer committed to ensuring all employees and qualified applicants are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by applicable federal, state, or local laws.