Vice President, Performance Marketing

Vice President, Performance MarketingAbout the CompanyInnovative online & mobile ticketing marketplaceIndustryInternetTypePrivately Held, VC-backedFounded2009Employees501-1000Funding$101-$200 millionCategoriesSearchTicketingConcertsSportsVertical SearchInternetTechnologyEventsMapsNonclassifiable EstablishmentsSpecialtiesticketsinternet and technologydata analysissportsentertainmentand mediaBusiness ClassificationsB2CMarketplaceMobileAbout the RoleThe Company is seeking a Vice President (Senior Director) of Performance Marketing to lead and oversee the strategy, development, and operations of the performance marketing teams, with a focus on SEM, SEO, and programmatic advertising campaigns. The successful candidate will be responsible for leading the development and execution of data-driven and cost-efficient strategies to drive paid and organic user growth across various channels. This includes optimizing all facets of performance marketing, translating strategies into detailed budget and channel plans, and driving efficiency and performance through the use of data science and automation. The role also involves partnering with cross-functional teams, such as Product, Finance, Data Science, and Analytics, to optimize the customer journey, develop a measurement stack, and ensure accurate and timely reporting of campaign results. Applicants for this role at the company should have a minimum of 8 years' paid marketing experience, managing complex campaigns and multi-million dollar budgets. A management experience of at least 6 years is required, with a proven track record of developing and growing team members. The ideal candidate will possess exceptional analytical skills, a strong problem-solving track record, and an entrepreneurial spirit with an ownership mentality. The role demands the ability to recruit, grow, and develop excellent marketing talent, as well as the capacity to transition between big-picture strategy and tactical problem-solving effortlessly. The candidate should be adept at working with cross-functional teams and be committed to driving results based on clear goals.Hiring Manager TitlePresident of Demand and OperationsTravel PercentLess than 10%FunctionsMarketing