Amazon
Sr Marketing Manager, Paid Search (SEM) , Amazon Music
Amazon, Culver City, California, United States, 90232
Sr Marketing Manager, Paid Search (SEM), Amazon Music Job ID: 2701059 | Amazon.com Services LLC
Check below to see if you have what is needed for this opportunity, and if so, make an application asap.Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. We offer experiences that serve all listeners with our different tiers of service. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.We are looking for an experienced Sr. Marketing Manager, Paid Search (SEM) to join our Amazon Music team and help drive WW customer acquisition. You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business. This marketing leader will be passionate about measuring ROI and developing capabilities to optimize SEM.Key Job Responsibilities
Take a leadership role in the planning, management, and execution of all Amazon Music SEM campaigns, including account setup, strategy implementation, campaign structure, budget management, daily bidding, and invoice management.Mentor team members to achieve targeted performance KPIs (CAC, conversion) including optimizations and campaign troubleshooting.Closely manage project plans, new build launch dates, and delivery timelines to support seasonal drops and initiatives.Manage relationships with bid management software providers and other partners to optimize campaigns.Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance, Engineering, and Growth to drive best practices and identify testing opportunities.Execute campaign optimization tactics (bidding, ad copy, and landing page testing) to achieve spend efficiency and volume targets.Audit and update existing data pipelines in collaboration with Business Intelligence and Tech teams to ensure data quality.Launch new campaigns to support new product features (e.g., Podcast, Amazon Originals, Live Streams).Develop the strategy for channel growth in emerging markets.Derive critical insights from data and synthesize recommendations to improve campaign performance.Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime, and Amazon Music Free.Partner with strategic cross-functional teams to support GTM plans for upcoming product launches.BASIC QUALIFICATIONS
6+ years of professional non-internship marketing experience.Experience using data and metrics to drive improvements.Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).Experience communicating results to senior leadership.Experience building, executing, and scaling cross-functional marketing programs.4+ years’ experience using Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Kenshoo, Marin Software, QuanticMind, Search Ads 360.Google Ads Certified (GAP) and other SEM platforms certified.SEM/PLA bid management platform experience required.Experience with keyword analysis and common keyword research tools.PREFERRED QUALIFICATIONS
8+ years in Paid Search (SEM) managing direct response or acquisition marketing campaigns with an international scope.Demonstrated high-level leadership and communication skills to drive recommendations.Time-management skills: ability to thrive in a fast-paced environment and manage multiple priorities.Ability to use data and metrics to back up assumptions and identify opportunities.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer.Posted:
July 18, 2024
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Check below to see if you have what is needed for this opportunity, and if so, make an application asap.Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. We offer experiences that serve all listeners with our different tiers of service. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.We are looking for an experienced Sr. Marketing Manager, Paid Search (SEM) to join our Amazon Music team and help drive WW customer acquisition. You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business. This marketing leader will be passionate about measuring ROI and developing capabilities to optimize SEM.Key Job Responsibilities
Take a leadership role in the planning, management, and execution of all Amazon Music SEM campaigns, including account setup, strategy implementation, campaign structure, budget management, daily bidding, and invoice management.Mentor team members to achieve targeted performance KPIs (CAC, conversion) including optimizations and campaign troubleshooting.Closely manage project plans, new build launch dates, and delivery timelines to support seasonal drops and initiatives.Manage relationships with bid management software providers and other partners to optimize campaigns.Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance, Engineering, and Growth to drive best practices and identify testing opportunities.Execute campaign optimization tactics (bidding, ad copy, and landing page testing) to achieve spend efficiency and volume targets.Audit and update existing data pipelines in collaboration with Business Intelligence and Tech teams to ensure data quality.Launch new campaigns to support new product features (e.g., Podcast, Amazon Originals, Live Streams).Develop the strategy for channel growth in emerging markets.Derive critical insights from data and synthesize recommendations to improve campaign performance.Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime, and Amazon Music Free.Partner with strategic cross-functional teams to support GTM plans for upcoming product launches.BASIC QUALIFICATIONS
6+ years of professional non-internship marketing experience.Experience using data and metrics to drive improvements.Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).Experience communicating results to senior leadership.Experience building, executing, and scaling cross-functional marketing programs.4+ years’ experience using Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Kenshoo, Marin Software, QuanticMind, Search Ads 360.Google Ads Certified (GAP) and other SEM platforms certified.SEM/PLA bid management platform experience required.Experience with keyword analysis and common keyword research tools.PREFERRED QUALIFICATIONS
8+ years in Paid Search (SEM) managing direct response or acquisition marketing campaigns with an international scope.Demonstrated high-level leadership and communication skills to drive recommendations.Time-management skills: ability to thrive in a fast-paced environment and manage multiple priorities.Ability to use data and metrics to back up assumptions and identify opportunities.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer.Posted:
July 18, 2024
#J-18808-Ljbffr