Net2Source Inc.
Public Relations Specialist
Net2Source Inc., New York, New York, United States,
Job Title: PR Specialist, Americas MarketingWork Location: Hybrid – New York, NY (should be able to attend events as needed in NY)Work Schedule: 12+ Months – Monday-Friday, 9/80 schedule
ResponsibilitiesBrainstorm pitch ideas, thought leadership stories, PR stunts, and other proactive client-driven story opportunities.Identify reporters to educate and engage.Pitch company announcements and proactive story ideas to reporters.Manage master media list and support team with pulling media lists for launches/announcements, campaigns, events, and tradeshows.Staff press demos, premieres, screenings and media briefings as needed.Respond to media inquires.
Creative WritingDraft compelling communication materials like press releases, blogs, pitches, bylines, and keynote scripts.Draft briefing books for spokesperson interviews.
Coverage monitoringOwn press coverage monitoring of key client, partner, and industry stories across all business categories, including Daily Monitoring Report sent to senior executives each morning.Monitor real-time newsjacking moments to insert client into pop culture and industry news cycles that drive brand conversation forward.Compile, analyze, and draft coverage recaps.Stay on top of cultural, news/media, industry, market and consumer trends.
Education:Bachelor’s degree in communications, journalism, marketing, or a related field (or equivalent experience).
Experience:3-5+ years professional experience in communications, PR, or journalism.Experience in tech, consumer electronics, and/or entertainment PR or journalism ideal.Excellent written and verbal skills.Extensive experience drafting press releases and blog, briefing books, pitches, and other communication materials.Understanding of media relations and experience pulling media lists/pitching news.Media analysis and coverage monitoring experience a must.Competency leveraging PR tools such as Cision, PR.co, Muckrack.Mix of in-house and agency or journalism experience preferred.
ResponsibilitiesBrainstorm pitch ideas, thought leadership stories, PR stunts, and other proactive client-driven story opportunities.Identify reporters to educate and engage.Pitch company announcements and proactive story ideas to reporters.Manage master media list and support team with pulling media lists for launches/announcements, campaigns, events, and tradeshows.Staff press demos, premieres, screenings and media briefings as needed.Respond to media inquires.
Creative WritingDraft compelling communication materials like press releases, blogs, pitches, bylines, and keynote scripts.Draft briefing books for spokesperson interviews.
Coverage monitoringOwn press coverage monitoring of key client, partner, and industry stories across all business categories, including Daily Monitoring Report sent to senior executives each morning.Monitor real-time newsjacking moments to insert client into pop culture and industry news cycles that drive brand conversation forward.Compile, analyze, and draft coverage recaps.Stay on top of cultural, news/media, industry, market and consumer trends.
Education:Bachelor’s degree in communications, journalism, marketing, or a related field (or equivalent experience).
Experience:3-5+ years professional experience in communications, PR, or journalism.Experience in tech, consumer electronics, and/or entertainment PR or journalism ideal.Excellent written and verbal skills.Extensive experience drafting press releases and blog, briefing books, pitches, and other communication materials.Understanding of media relations and experience pulling media lists/pitching news.Media analysis and coverage monitoring experience a must.Competency leveraging PR tools such as Cision, PR.co, Muckrack.Mix of in-house and agency or journalism experience preferred.