OMD USA
Associate Director, Digital Activation (Fashion Retail Client)
OMD USA, New York, New York, United States,
We are OMD, Adweek’s Global Media Agency of the Year in 2020. We are the world’s largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
What You Can Expect:Our success is underwritten by our core principles:Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.
The RoleThe Programmatic Associate Director Role is expected to provide oversight of the day-to-day of the account. The primary responsibility of the Associate Director is to develop and oversee tactical implementation, work with the Senior Director/Director on strategic initiatives, and is the main point of contact on the account for both the client & internal teams.The Associate Director leads all client meetings. They are also in charge of managing the Programmatic Manager and Associates/Senior Associates on their accounts (direct reports). The Associate Director is charged with fully understanding the client's business & how market / outside factors impact the business as well as the programmatic program. They should regularly make recommendations around expanding & testing within the program as well as bringing opportunities to the client such as betas & other industry insights. The Associate Director should ensure diligent optimization to goal is being conducted and logged for the account and daily delivery is maintained at pace.
General tasks include, but not limited to:Collaborate with Marketing Science to identify test and learn opportunities & frameworkPartner with Marketing and Data Science teams on ongoing activation strategy and performanceBrand & Performance budget tracking for campaign or fiscal flight, ensuring we always match approved budgets on MABuild strategic framework during planning cycles - annual, quarterly, incremental. Inclusive of DCO decision tree, when applicableMain POC to address client questions and ad hoc requestsInternal Agency fee discussionsConduct Always On programmatic training for junior folks, in partnership with DirectorFinal sign off on pre-launch QA before campaigns go liveLead reoccurring client reporting callsOversee budget calculator maintenance to ensure accuracySupport Manager in refining QA doc parameters as campaigns evolve over timeProvide 1p strategies and advise on optimization strategies toward KPI performance
Qualifications5+ years of work experience; recent and proven experience in programmatic execution, planning, and activation of performance media required; other digital advertising, such as search and/or social, is a plusActively optimize and manage client programmatic strategy ensuring micro and macro goals are hit. This includes owner/partnership of DSP/SSP vetting and selectionExtensive experience of conversion media and understanding off-site media’s roleAccountable to daily programmatic team operations and campaign excellenceEffectively manage and lead all programmatic team membersIdentify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organizationIdentify training and development needs of client team and broader functional teamInstill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being usedIn depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data collaboration platforms and data privacy
This is the pay range ($70,000-$125,000) the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
What You Can Expect:Our success is underwritten by our core principles:Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.
The RoleThe Programmatic Associate Director Role is expected to provide oversight of the day-to-day of the account. The primary responsibility of the Associate Director is to develop and oversee tactical implementation, work with the Senior Director/Director on strategic initiatives, and is the main point of contact on the account for both the client & internal teams.The Associate Director leads all client meetings. They are also in charge of managing the Programmatic Manager and Associates/Senior Associates on their accounts (direct reports). The Associate Director is charged with fully understanding the client's business & how market / outside factors impact the business as well as the programmatic program. They should regularly make recommendations around expanding & testing within the program as well as bringing opportunities to the client such as betas & other industry insights. The Associate Director should ensure diligent optimization to goal is being conducted and logged for the account and daily delivery is maintained at pace.
General tasks include, but not limited to:Collaborate with Marketing Science to identify test and learn opportunities & frameworkPartner with Marketing and Data Science teams on ongoing activation strategy and performanceBrand & Performance budget tracking for campaign or fiscal flight, ensuring we always match approved budgets on MABuild strategic framework during planning cycles - annual, quarterly, incremental. Inclusive of DCO decision tree, when applicableMain POC to address client questions and ad hoc requestsInternal Agency fee discussionsConduct Always On programmatic training for junior folks, in partnership with DirectorFinal sign off on pre-launch QA before campaigns go liveLead reoccurring client reporting callsOversee budget calculator maintenance to ensure accuracySupport Manager in refining QA doc parameters as campaigns evolve over timeProvide 1p strategies and advise on optimization strategies toward KPI performance
Qualifications5+ years of work experience; recent and proven experience in programmatic execution, planning, and activation of performance media required; other digital advertising, such as search and/or social, is a plusActively optimize and manage client programmatic strategy ensuring micro and macro goals are hit. This includes owner/partnership of DSP/SSP vetting and selectionExtensive experience of conversion media and understanding off-site media’s roleAccountable to daily programmatic team operations and campaign excellenceEffectively manage and lead all programmatic team membersIdentify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organizationIdentify training and development needs of client team and broader functional teamInstill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being usedIn depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data collaboration platforms and data privacy
This is the pay range ($70,000-$125,000) the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.