Davis Food Co-op
Marketing & Merchandising Specialist
Davis Food Co-op, Davis, California, us, 95617
Job Details
Job LocationDavis Food Co-op - Davis, CA
Description
Marketing & Merchandising Specialist (Full Time)
Department: Marketing
Reports To:
Marketing Manager
Pay Class B Wage Range: $22.29 - $27.83 per hour
Job Summary:
The Marketing & Merchandising Specialist role is a fused role between merchandising and advertising. Part of the time this role will be focused on product displays, running product performance, and ensuring that store signage/graphics are up to standard. The other part of the role will be responsible for supporting the marketing manager on marketing advertisements across print and digital mediums. This role strongly prefers someone with experience or education related to analyzing data, social media and someone who is adaptable, pays close attention to detail, and can balance various projects with ease
ESSENTIAL DUTIES AND RESPONSIBLITIES
MarketingPrint ads
Bi-Weekly ad/mailer:
Plan editorial calendar for our bi-weekly ad including featured brands/stories, recipes, and any holiday themesWork with department managers to identify items to place on ad/on saleIdentify opportunities to prioritize featured merchandise based on inventory or sales targetEnsure all needed information is submitted by department managers on time including information that will aid in purchasing decisions such as whether items are local, regenerative, etc.Work across marketing team to obtain any needed additional information featured on ad such as recipes or farm story/imageryQA (review) proof provided by graphic designer to ensure accuracy in information and grammarTrack effectiveness of ad on our KPI (key performance indicators) tracker and run reports with data specialist as needed
Postcard Mailers:
Work closely with marketing manager to create a quarterly mailer calendarIdentify new zip codes to target and content to optimize ROI and track effectiveness such as a coupon strategyWork with graphic designer to make design requests andMonitor KPIs related to items/brands/coupons featured and non- member customer count
Possibilities
Stay up to date with ad trends and identify new advertising opportunitiesCreate proposals
Digital Ads
Work with Marketing Manager to create a digital ad calendar for each quarter and to prioritize messaging testWork with greater marketing team to understand goals and opportunities and create campaigns to meet goalsWork with team members who manage social media to generate videos or graphics for adsTrack performance of digital ads across platformsA/B test variations within campaigns to ensure optimization of spendIdentify best performing ads and messaging that is resonating and bring back to team for integrationMonitor ad KPIs and leverage data to make decisions; generate case study reports to present to the greater team, as needed
2. Merchandising
Product Display and Presentation:
Working closely with Marketing Manager to identify objectives and goals for displaysUnderstanding /learning customer shopping behavior and department managers objectives with promotional products they need placed on end capsMake recommendations during merchandising meeting and during change over on presentation and cross merchandisingDesign and maintain visually appealing product displays. Starting with end caps then expanding to highlighting sections of aisles.Ensure that all products are presented according to store guidelines and seasonal themes.
Aisle Management:
Monitor stock levels and alert department managers or staff when items need to be replenished or logged as shrinkAnalyze cleanliness /dust level of shelves, identify a person who is available to address it, help if you have some down time
Sales Analysis and Strategy:
Analyze sales data to determine the effectiveness of products and merchandising strategies.Work closely and collaboratively with our Data Specialist to run reports and analyze data. Form decisions and interpretations together to create action items and form hypothesis to test,Develop and implement promotional displays and signage to increase product visibility and sales.Collaborate with the marketing team to execute store-wide promotions and events.
Customer Service Extraordinaire:
Lead by example, strive to provide the best customer service to customersGreet each customer with a smile even if some ignore and be helpful with guidance, recommendations, and information.Gather customer feedback to improve product placement and store layout.Ensure that aisles and displays are easily accessible and not obstructed.
Compliance and Safety:
Ensure all merchandising activities comply with health and safety regulations.Maintain a clean and orderly work environment.Follow company policies and procedures for product handling and display.
Training and Development:
Train and mentor new staff on merchandising standards and best practices.Stay updated on industry trends and pitch new display ideas/signage to teamAttend relevant training sessions and workshops.
3. Abide by all DFC policy and procedures as specified in the DFC Employee Handbook.
4. Perform other duties as assigned by management.
ESSENTIAL MENTAL REQUIREMENTS AND COMPETENCIES
To perform the job successfully, an individual should demonstrate competencies in the following matters:
1. Problem SolvingIdentify and resolve problems in a timely manner.2. Customer Service
Manage difficult or emotional customer situations.Respond promptly to customer needs.3. Attendance/Punctuality
Be consistently at work and arrive on time.Arrive at meetings and appointments on time.4. Dependability
Follow instructionsRespond to management direction.Complete tasks as instructed or seek clarification of tasks.5. Work Quality
Demonstrate accuracy and thoroughness.Look for ways to improve and promote quality.Apply feedback to improve performance.Monitor own work to ensure quality.Demonstrate initiative to take on new tasks and responsibilities.Assist with other tasks as assigned by manager.6. Work Quantity
Complete work in a timely manner.Strive to meet and exceed productivity standards.Stay on task.JOB QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The following requirements are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Comprehend complex instructions, correspondence, and memos.Communicate effectively in oral or written form to staff, vendor and customers.Effectively present information in one-on-one and small group situations tocustomers and other employees.Is competent in basic arithmetic, fractions, ratios, and percentages.Calculate mathematical formulas or conversions using units of U.S. currency andunits of weight, volume, and distance.Comprehensive understanding of MS Excel, Word, Google Sheets and industrystandard purchase order software.ESSENTIAL PHYSICAL REQUIREMENTS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Daily Physical Demands
Stand for extended period of time.Reach with hands and arms.Walk, climb, or balance and stoop.Lift and/or move up to 50 pounds.2. Specific Vision Ability
Have close vision, distance vision, peripheral vision, and depth perception.EDUCATION
Certifications or education in marketing or data analysis/similar preferredEXPERIENCE
Previous experience with social media, advertising, general marketing, data analysis, or a related field is a plus. If you are analytical, great with excel formulas, and have a passion for human behavior, we are open to training you. Must be a fast learner and solution oriented. A plus if you also have experience at a grocery store and/or merchandising.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
Strong interpersonal skills and ability to communicate effectively and participate in conversations with curiosity and kindnessTeam player, participates in activities, cares for the Co-op, understands the value of a team, and lifts others upAbility to remain calm and solution-oriented under pressureReliable and responsibleStrong organizational and planning skills.Expert with excel and data analysis, certification or proof of completing a course (online or in-person) is a plusExperience with social media a mustExperience with testing ads a plusExcellent visual design abilities.Ability to work independently and as a part of a team.WORK ENVIRONMENT
The work environment described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
1. Occasional Exposure to;
Fumes or airborne particles.Outdoor weather conditions.Extreme cold (non-weather).Wet or humid (non-weather).
2. The noise level in the environment is usually moderate.
IMPORTANT DISCLAIMER NOTICE
The job duties, elements, responsibilities, skills, functions, experience, educational factors, and requirements and conditions listed in this job description are representative only and not exhaustive of the tasks that an employee may be required to perform. The employer reserves the right to revise this job description at any time and require employees to perform other tasks as circumstances or conditions of its business, competitive considerations, or the work environment change.
Job LocationDavis Food Co-op - Davis, CA
Description
Marketing & Merchandising Specialist (Full Time)
Department: Marketing
Reports To:
Marketing Manager
Pay Class B Wage Range: $22.29 - $27.83 per hour
Job Summary:
The Marketing & Merchandising Specialist role is a fused role between merchandising and advertising. Part of the time this role will be focused on product displays, running product performance, and ensuring that store signage/graphics are up to standard. The other part of the role will be responsible for supporting the marketing manager on marketing advertisements across print and digital mediums. This role strongly prefers someone with experience or education related to analyzing data, social media and someone who is adaptable, pays close attention to detail, and can balance various projects with ease
ESSENTIAL DUTIES AND RESPONSIBLITIES
MarketingPrint ads
Bi-Weekly ad/mailer:
Plan editorial calendar for our bi-weekly ad including featured brands/stories, recipes, and any holiday themesWork with department managers to identify items to place on ad/on saleIdentify opportunities to prioritize featured merchandise based on inventory or sales targetEnsure all needed information is submitted by department managers on time including information that will aid in purchasing decisions such as whether items are local, regenerative, etc.Work across marketing team to obtain any needed additional information featured on ad such as recipes or farm story/imageryQA (review) proof provided by graphic designer to ensure accuracy in information and grammarTrack effectiveness of ad on our KPI (key performance indicators) tracker and run reports with data specialist as needed
Postcard Mailers:
Work closely with marketing manager to create a quarterly mailer calendarIdentify new zip codes to target and content to optimize ROI and track effectiveness such as a coupon strategyWork with graphic designer to make design requests andMonitor KPIs related to items/brands/coupons featured and non- member customer count
Possibilities
Stay up to date with ad trends and identify new advertising opportunitiesCreate proposals
Digital Ads
Work with Marketing Manager to create a digital ad calendar for each quarter and to prioritize messaging testWork with greater marketing team to understand goals and opportunities and create campaigns to meet goalsWork with team members who manage social media to generate videos or graphics for adsTrack performance of digital ads across platformsA/B test variations within campaigns to ensure optimization of spendIdentify best performing ads and messaging that is resonating and bring back to team for integrationMonitor ad KPIs and leverage data to make decisions; generate case study reports to present to the greater team, as needed
2. Merchandising
Product Display and Presentation:
Working closely with Marketing Manager to identify objectives and goals for displaysUnderstanding /learning customer shopping behavior and department managers objectives with promotional products they need placed on end capsMake recommendations during merchandising meeting and during change over on presentation and cross merchandisingDesign and maintain visually appealing product displays. Starting with end caps then expanding to highlighting sections of aisles.Ensure that all products are presented according to store guidelines and seasonal themes.
Aisle Management:
Monitor stock levels and alert department managers or staff when items need to be replenished or logged as shrinkAnalyze cleanliness /dust level of shelves, identify a person who is available to address it, help if you have some down time
Sales Analysis and Strategy:
Analyze sales data to determine the effectiveness of products and merchandising strategies.Work closely and collaboratively with our Data Specialist to run reports and analyze data. Form decisions and interpretations together to create action items and form hypothesis to test,Develop and implement promotional displays and signage to increase product visibility and sales.Collaborate with the marketing team to execute store-wide promotions and events.
Customer Service Extraordinaire:
Lead by example, strive to provide the best customer service to customersGreet each customer with a smile even if some ignore and be helpful with guidance, recommendations, and information.Gather customer feedback to improve product placement and store layout.Ensure that aisles and displays are easily accessible and not obstructed.
Compliance and Safety:
Ensure all merchandising activities comply with health and safety regulations.Maintain a clean and orderly work environment.Follow company policies and procedures for product handling and display.
Training and Development:
Train and mentor new staff on merchandising standards and best practices.Stay updated on industry trends and pitch new display ideas/signage to teamAttend relevant training sessions and workshops.
3. Abide by all DFC policy and procedures as specified in the DFC Employee Handbook.
4. Perform other duties as assigned by management.
ESSENTIAL MENTAL REQUIREMENTS AND COMPETENCIES
To perform the job successfully, an individual should demonstrate competencies in the following matters:
1. Problem SolvingIdentify and resolve problems in a timely manner.2. Customer Service
Manage difficult or emotional customer situations.Respond promptly to customer needs.3. Attendance/Punctuality
Be consistently at work and arrive on time.Arrive at meetings and appointments on time.4. Dependability
Follow instructionsRespond to management direction.Complete tasks as instructed or seek clarification of tasks.5. Work Quality
Demonstrate accuracy and thoroughness.Look for ways to improve and promote quality.Apply feedback to improve performance.Monitor own work to ensure quality.Demonstrate initiative to take on new tasks and responsibilities.Assist with other tasks as assigned by manager.6. Work Quantity
Complete work in a timely manner.Strive to meet and exceed productivity standards.Stay on task.JOB QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The following requirements are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Comprehend complex instructions, correspondence, and memos.Communicate effectively in oral or written form to staff, vendor and customers.Effectively present information in one-on-one and small group situations tocustomers and other employees.Is competent in basic arithmetic, fractions, ratios, and percentages.Calculate mathematical formulas or conversions using units of U.S. currency andunits of weight, volume, and distance.Comprehensive understanding of MS Excel, Word, Google Sheets and industrystandard purchase order software.ESSENTIAL PHYSICAL REQUIREMENTS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Daily Physical Demands
Stand for extended period of time.Reach with hands and arms.Walk, climb, or balance and stoop.Lift and/or move up to 50 pounds.2. Specific Vision Ability
Have close vision, distance vision, peripheral vision, and depth perception.EDUCATION
Certifications or education in marketing or data analysis/similar preferredEXPERIENCE
Previous experience with social media, advertising, general marketing, data analysis, or a related field is a plus. If you are analytical, great with excel formulas, and have a passion for human behavior, we are open to training you. Must be a fast learner and solution oriented. A plus if you also have experience at a grocery store and/or merchandising.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
Strong interpersonal skills and ability to communicate effectively and participate in conversations with curiosity and kindnessTeam player, participates in activities, cares for the Co-op, understands the value of a team, and lifts others upAbility to remain calm and solution-oriented under pressureReliable and responsibleStrong organizational and planning skills.Expert with excel and data analysis, certification or proof of completing a course (online or in-person) is a plusExperience with social media a mustExperience with testing ads a plusExcellent visual design abilities.Ability to work independently and as a part of a team.WORK ENVIRONMENT
The work environment described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
1. Occasional Exposure to;
Fumes or airborne particles.Outdoor weather conditions.Extreme cold (non-weather).Wet or humid (non-weather).
2. The noise level in the environment is usually moderate.
IMPORTANT DISCLAIMER NOTICE
The job duties, elements, responsibilities, skills, functions, experience, educational factors, and requirements and conditions listed in this job description are representative only and not exhaustive of the tasks that an employee may be required to perform. The employer reserves the right to revise this job description at any time and require employees to perform other tasks as circumstances or conditions of its business, competitive considerations, or the work environment change.