Ampcus
Associate Director (Media Strategy)
Ampcus, Wilmington, Delaware, us, 19894
Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.
Job Title:
Associate Director (Media Strategy)Location(s):
Wilmington, DE
The Media Strategist is accountable for championing innovative approaches to paid media that connect with patients and healthcare professionals as a mechanism to achieve brand marketing goals. This role will be responsible for leading and executing organization's approach to media planning as well as making specific recommendations for how individual brands use media to achieve marketing goals. As key strategy lead, the Media Strategist will set the strategic visions across paid media channels, inclusive of media mix, audience strategy, and media measurement. This strategic vision will be based on contribution and the development of user journeys aligned to specific brand campaigns.The ideal candidate is a self-starter, passionate change agent, and media expert who demonstrates strong collaboration skills across multiple stakeholders to create and implement media strategies. The pull through of these strategies requires this self-starter to remain objective while supporting brands and the broader organization in the oversight and performance management of the media agency.
Role and Responsibilities:
Media Strategy, Planning, and ExecutionServe as the primary internal media point of contact for therapeutic area portfolio, brand leads, US engagement lead, and other cross functional teamsPartner with Brand and Media Agency to translate business objectives into media objectivesManagement and leadership of Media Agency responsible for planning, buying, performance management, and optimization of integrated paid media campaignsParticipate in annual brand planning and lead subsequent development of strategic brand insights including the assessment of market, audience, competitive, and campaign insightsOngoing development of ***'s media planning competency and proactive implementation across related brandsDevelops approaches to build joint business partnerships with key media partners that drive efficiencies, create innovation, and enables organization to be future readyEnsures strategies align with latest consumer and media trends and emerging technologyDrives cross platform media strategies based on consumer insights, audience segments, business, and brand objectivesMaintain an in-depth knowledge of portfolio and brand businesses inclusive of objectives, strategies, goals and market challengesCollaboration:
Collaborate with internal stakeholders across Marketing, Omnichannel Strategy, Analytics, Reporting, Regulatory, and Channel ExcellenceCoordinate media efforts with Omnichannel Strategy and Channel Excellence teams to identify Omnichannel integration opportunitiesRecommend optimal creative formats and analytics team collaboration to deliver successful media campaignsMeasurement and Reporting:
Proactively work with media agency, brand, and other analytics teams to design media measurement framework and KPI identificationReview in-flight performance to ensure agency teams are optimizing to target KPIs and proposing strategy pivots based on performanceChampion the implementation of end-to-end analytics solutions that quantifies the contribution of media investment on business goalsEducation/Experience:
Bachelor's DegreeAT LEAST 6+ years of paid media experience across online (display, online video, paid search) and offline (TV, Print, Out of Home) channelsClient relationship / Internal management experienceDemonstrated and measurable experience planning, developing, and implementing media plans, ideally cross-channelKnowledge of digital media trends and technologies including programmatic platforms; display, video, social media and mobile advertising; native ad units and content marketing, etc. strongly preferredDemonstrated experience leveraging 1st and 3rd party data for targeting, segmentationExperience working in collaborative team settings and liaising between agencies and media naive teamsExperience working in a regulated industry a plusExperience working with campaigns targeting multiple customer groupsExceptional communication skills, including listening as well as explaining complex ideas and technologiesIndependent self-starter with a "plug-and-play" attitude for collaborationAn excellent presenter and facilitator, adept at creating effective workshops for high-level colleagues and internal stakeholdersComfortable working in a multinational corporate environment contributing to and prioritizing multiple high-level projectsKey stakeholders:
Internal:Brand MarketingOmnichannel StrategyChannel ExcellenceBrand Insights and Advanced AnalyticsGlobal ProcurementExternal:Media PublishersMeasurement and other technology partnersMedia Agency
Job Title:
Associate Director (Media Strategy)Location(s):
Wilmington, DE
The Media Strategist is accountable for championing innovative approaches to paid media that connect with patients and healthcare professionals as a mechanism to achieve brand marketing goals. This role will be responsible for leading and executing organization's approach to media planning as well as making specific recommendations for how individual brands use media to achieve marketing goals. As key strategy lead, the Media Strategist will set the strategic visions across paid media channels, inclusive of media mix, audience strategy, and media measurement. This strategic vision will be based on contribution and the development of user journeys aligned to specific brand campaigns.The ideal candidate is a self-starter, passionate change agent, and media expert who demonstrates strong collaboration skills across multiple stakeholders to create and implement media strategies. The pull through of these strategies requires this self-starter to remain objective while supporting brands and the broader organization in the oversight and performance management of the media agency.
Role and Responsibilities:
Media Strategy, Planning, and ExecutionServe as the primary internal media point of contact for therapeutic area portfolio, brand leads, US engagement lead, and other cross functional teamsPartner with Brand and Media Agency to translate business objectives into media objectivesManagement and leadership of Media Agency responsible for planning, buying, performance management, and optimization of integrated paid media campaignsParticipate in annual brand planning and lead subsequent development of strategic brand insights including the assessment of market, audience, competitive, and campaign insightsOngoing development of ***'s media planning competency and proactive implementation across related brandsDevelops approaches to build joint business partnerships with key media partners that drive efficiencies, create innovation, and enables organization to be future readyEnsures strategies align with latest consumer and media trends and emerging technologyDrives cross platform media strategies based on consumer insights, audience segments, business, and brand objectivesMaintain an in-depth knowledge of portfolio and brand businesses inclusive of objectives, strategies, goals and market challengesCollaboration:
Collaborate with internal stakeholders across Marketing, Omnichannel Strategy, Analytics, Reporting, Regulatory, and Channel ExcellenceCoordinate media efforts with Omnichannel Strategy and Channel Excellence teams to identify Omnichannel integration opportunitiesRecommend optimal creative formats and analytics team collaboration to deliver successful media campaignsMeasurement and Reporting:
Proactively work with media agency, brand, and other analytics teams to design media measurement framework and KPI identificationReview in-flight performance to ensure agency teams are optimizing to target KPIs and proposing strategy pivots based on performanceChampion the implementation of end-to-end analytics solutions that quantifies the contribution of media investment on business goalsEducation/Experience:
Bachelor's DegreeAT LEAST 6+ years of paid media experience across online (display, online video, paid search) and offline (TV, Print, Out of Home) channelsClient relationship / Internal management experienceDemonstrated and measurable experience planning, developing, and implementing media plans, ideally cross-channelKnowledge of digital media trends and technologies including programmatic platforms; display, video, social media and mobile advertising; native ad units and content marketing, etc. strongly preferredDemonstrated experience leveraging 1st and 3rd party data for targeting, segmentationExperience working in collaborative team settings and liaising between agencies and media naive teamsExperience working in a regulated industry a plusExperience working with campaigns targeting multiple customer groupsExceptional communication skills, including listening as well as explaining complex ideas and technologiesIndependent self-starter with a "plug-and-play" attitude for collaborationAn excellent presenter and facilitator, adept at creating effective workshops for high-level colleagues and internal stakeholdersComfortable working in a multinational corporate environment contributing to and prioritizing multiple high-level projectsKey stakeholders:
Internal:Brand MarketingOmnichannel StrategyChannel ExcellenceBrand Insights and Advanced AnalyticsGlobal ProcurementExternal:Media PublishersMeasurement and other technology partnersMedia Agency