Confidential
Vice President of Marketing
Confidential, Boston, Massachusetts, us, 02298
Vice President of MarketingAbout the CompanyInnovative members-only home swapping networkIndustryLeisure, Travel & TourismTypePrivately Held, VC-backedFounded2018Employees11-50Funding$11-$25 millionCategoriesBoarding HousesDormitoriesHotel AccommodationsTravel & LeisureE-LearningProfessional NetworkingAbout the RoleThe Company is seeking a Vice President of Marketing to spearhead the development and execution of the company's marketing strategy. The successful candidate will be responsible for all aspects of marketing, with a strong focus on customer acquisition and re-engagement. This includes owning key performance metrics, managing the marketing budget, and leading a team to ensure the delivery of high-quality, data-driven marketing campaigns. The role demands a senior executive with a proven track record in a consumer growth marketing role, particularly within the technology startup sector. The ideal candidate will be a hands-on leader, highly analytical, and relentlessly resourceful, with the ability to operate in a fast-paced, ambiguous environment. Strategic vision, a passion for problem-solving, and a customer-centric approach are essential. Applicants for the VP of Marketing position at the company should have a minimum of 12-15 years' of experience in senior growth marketing, and a background in high-performing marketing organizations. The role requires a leader with a strong analytical background, a talent for pixel-perfect design, and excellent communication skills. The VP of Marketing will be expected to be deeply involved in the execution of marketing initiatives, and to build and manage a high-performing team over time. Experience in early-stage, high-growth environments and a proven ability to drive results through a combination of strategic thinking and hands-on execution are crucial. The candidate should be adept at channel testing, budget management, and have a clear vision for where to invest marketing resources. A focus on the customer, a passion for continuous improvement, and the ability to simplify and communicate complex ideas effectively are also key attributes for this role.Hiring Manager TitleChief Executive Officer (CEO)Travel PercentLess than 10%FunctionsMarketing