Gigantem
Public Relations Account Executive
Gigantem, New York, New York, United States,
Location:
New York, NYField:
PR/CommunicationsMin. Experience:
3–6-year(s)Basis:
Full-time
Description:Gigantem is a full-service boutique marketing, events, and communications agency in New York City, dedicated to crafting well-crafted initiatives with niche expertise in the luxury industries. With a keen sense of branding and social media savvy, we continually innovate and evolve the fields of marketing, events, and public relations to deliver extraordinary results.
Our white-glove service and 360-degree approach to integrated, cross-platform activations are rooted in over fifteen years of experience with luxury and lifestyle brands.
We aim to excite, educate, and captivate audiences by helping brands tell their stories through authentic and effective storytelling via thoughtfully crafted PR outreach and immersive activations. Our team has established a stellar reputation for providing targeted pitches, insightful information, and timely responses that help media develop intriguing stories and stunning editorials with impactful results.We are looking for a visionary (aka Account Executive) to join us as we work to reset expectations of what brands expect from agencies and what consumers expect from brands. As such, we seek team members with varied experiences who are not afraid to challenge conventional thinking and bring a passion for building long-term relationships to the table.
People are at the core of everything we do, and everything we believe in. Whether at work or in our personal lives, we believe in uplifting those around us, offering a helping hand, treating others with respect, and always having a service philosophy at heart.
How can we help? That’s our motto.
PR Account Executive– Position Overview
We are seeking a talented and motivated
PR Account Executive
to join our team. The
PR Account Executive
will play a crucial role in developing and executing public relations campaigns, managing media relations, and creating compelling content. The ideal candidate has strong communication skills, a knack for storytelling, and a passion for building relationships with media and clients and for the luxury industry in general.
Primary Responsibilities:
Cultivate and Nurture Relationships:
Proactively build and sustain strong relationships with media professionals and key influencers to support client activities and achieve key performance indicators (KPIs).Collaborate on Strategic PR Approach:
Work closely with the Account Director and Clients to gain a deep understanding of client objectives, ensuring alignment on a strategic PR approach designed to meet and exceed KPIs.Client Communication and Management:
Participate in Client calls, and meetings and assist in communication and account management.Coordinate PR Events and Activities : Plan and execute PR events, including executive interviews, personality engagements, and major product launches.Manage Influencer Campaigns : Oversee influencer campaigns and related events, such as press previews, openings, and promotional activities, ensuring they align with client objectives and enhance brand visibility.Craft Compelling News Stories : Develop engaging news angles, story ideas, and media pitches that elevate the client’s profile and highlight their products effectively.Secure Media Coverage : Conduct extensive pitching to editors and journalists to secure targeted media coverage and maximize exposure for the client.Stay Ahead of PR Trends:
Keep the agency informed about current PR trends, tools, and industry developments. Analyze industry coverage to identify potential opportunities for the client.Press Kit Development:
Lead in the creation and refinement of press kits, including writing press releases, newsletters, and other promotional materials as needed.Maintain Comprehensive Media Databases:
Work with the team on the organization, updating, and expansion of databases for media contacts, influencers, stylists, and vendors.Implement Strategic PR Campaigns:
Develop and execute PR plans and campaigns that align with client goals, ensuring all activities are strategically targeted to meet client objectives.Monitor Media Coverage and Performance:
Track media coverage and evaluate performance against specific KPIs. Provide detailed reports on coverage results weekly and monthly, ensuring accuracy and comprehensiveness.Analyze PR Campaign Effectiveness:
Measure and assess the impact of PR campaigns, providing insightful analysis and reporting on the results to gauge overall effectiveness.Lead Social Media Content Planning : Oversee content planning for Gigantem’s social media accounts, developing engaging content strategies aimed at growing our audience and enhancing our online presence.Coordinate Inventory and Sample Loans:
Manage inventory sample loans both locally and nationally, maintaining meticulous records and conducting regular inventory checks.Apply Analytical and Creative Thinking:
Utilize strong analytical skills and creative thinking to engage online and offline audiences, presenting complex stories clearly and compellingly.Supervise Junior Staff:
Oversee the work of junior staff members, ensuring their contributions to client activities are accurate and align with overall deliverables.Demonstrate Industry Commitment:
Show dedication to the industry, agency, and clients by mastering industry knowledge, staying updated on trends, and understanding clients’ businesses.Attend Industry Events:
Represent the client at key media-facing industry events, promoting their brand and efforts to enhance visibility and reputation.
Job Type:
Full-time
Salary Range:
$50,000.00 - $80,000.00 USD per year, commensurate with experience
Supplemental pay types : New business and annual bonus opportunities
Benefits:
~30 days Paid Time Off (PTO)Personal: 15 days off per calendar year, accrued on a monthly basis for the first year of employment and otherwise provided upfrontHolidays: 9Bereavement Leave: 3Additional End of Year Closure: ~5-6 days depending on calendar yearHealth Insurance, Vision, DentalPaid Family Leave according to NY State LawShort-Term Disability InsuranceLong-Term Disability InsuranceRetirement Savings PlanAccess to a 401(k)-retirement savings plan is available.Note: The company does not currently offer a matching contribution.Pre-Tax Commuter BenefitMental health assistance with company-sponsored memberships to TalkspaceAccess to Healthcare advocacy and support with Health AdvocateMembership to One Medical to use for on-demand Primary, Mental and Virtual Care and access to One Medical offices nationwide; virtual Urgent Care with TeleDoc HealthKindbody – a gynecology, fertility, and family-building benefit discount
Schedule:
Monday to Friday, with evenings and weekends as needed for events and client activities
Ability to commute/relocate:
New York, NY 10018: Reliably commute or planning to relocate before starting work (Required)
Work Location:
In person
Requirements:Bachelor's degree in public relations, communications, journalism, marketing, or a related field.3-6 years of experience in luxury public relations, communications, or a related field.Watch industry knowledge/experience a plus.Agency experience vs. in-house is a plus.Ability and willingness to travel nationally and internationally as required.Excellent written and verbal communication skills.Proven ability to build and maintain media relationships and secure media placements in print, web, social media, broadcast, YouTube, and more.A strong rolodex of media contacts (regional & national print, broadcast, and online journalists and social media influencers, and more)Familiarity with performance metrics and a proven track record of performance in PR.Strong organizational skills and attention to detail.Ability to work independently and as part of a team in a fast-paced environment.Proficiency in social media platformsCreative thinking and problem-solving abilities.Strong referrals.Please submit a cover letter so we may get to know you, your goals, ambitions and expertise better.Please provide 3-4 strong media references.
Bonus Skills:Knowledge of PR measurement and analytics tools. (Muckrack, DMR, Launchmetrics)Fluent Spanish and / or French speaker
At Gigantem, we are proud to be an equal opportunity employer, fostering an inclusive and diverse workplace where individuals from all backgrounds are valued and respected. As a small business, we recognize the importance of diversity and strive to create an environment that celebrates every team member's unique perspectives and contributions. We are a women and minority-owned business, as such diversity is not just a goal; it is a fundamental aspect of who we are and how we operate.
Learn more about us and stay connected by visiting our website https://gigantem.com/ and following us on social media @gigantemnyc. Together, let's continue to build a culture of inclusivity and opportunity.
New York, NYField:
PR/CommunicationsMin. Experience:
3–6-year(s)Basis:
Full-time
Description:Gigantem is a full-service boutique marketing, events, and communications agency in New York City, dedicated to crafting well-crafted initiatives with niche expertise in the luxury industries. With a keen sense of branding and social media savvy, we continually innovate and evolve the fields of marketing, events, and public relations to deliver extraordinary results.
Our white-glove service and 360-degree approach to integrated, cross-platform activations are rooted in over fifteen years of experience with luxury and lifestyle brands.
We aim to excite, educate, and captivate audiences by helping brands tell their stories through authentic and effective storytelling via thoughtfully crafted PR outreach and immersive activations. Our team has established a stellar reputation for providing targeted pitches, insightful information, and timely responses that help media develop intriguing stories and stunning editorials with impactful results.We are looking for a visionary (aka Account Executive) to join us as we work to reset expectations of what brands expect from agencies and what consumers expect from brands. As such, we seek team members with varied experiences who are not afraid to challenge conventional thinking and bring a passion for building long-term relationships to the table.
People are at the core of everything we do, and everything we believe in. Whether at work or in our personal lives, we believe in uplifting those around us, offering a helping hand, treating others with respect, and always having a service philosophy at heart.
How can we help? That’s our motto.
PR Account Executive– Position Overview
We are seeking a talented and motivated
PR Account Executive
to join our team. The
PR Account Executive
will play a crucial role in developing and executing public relations campaigns, managing media relations, and creating compelling content. The ideal candidate has strong communication skills, a knack for storytelling, and a passion for building relationships with media and clients and for the luxury industry in general.
Primary Responsibilities:
Cultivate and Nurture Relationships:
Proactively build and sustain strong relationships with media professionals and key influencers to support client activities and achieve key performance indicators (KPIs).Collaborate on Strategic PR Approach:
Work closely with the Account Director and Clients to gain a deep understanding of client objectives, ensuring alignment on a strategic PR approach designed to meet and exceed KPIs.Client Communication and Management:
Participate in Client calls, and meetings and assist in communication and account management.Coordinate PR Events and Activities : Plan and execute PR events, including executive interviews, personality engagements, and major product launches.Manage Influencer Campaigns : Oversee influencer campaigns and related events, such as press previews, openings, and promotional activities, ensuring they align with client objectives and enhance brand visibility.Craft Compelling News Stories : Develop engaging news angles, story ideas, and media pitches that elevate the client’s profile and highlight their products effectively.Secure Media Coverage : Conduct extensive pitching to editors and journalists to secure targeted media coverage and maximize exposure for the client.Stay Ahead of PR Trends:
Keep the agency informed about current PR trends, tools, and industry developments. Analyze industry coverage to identify potential opportunities for the client.Press Kit Development:
Lead in the creation and refinement of press kits, including writing press releases, newsletters, and other promotional materials as needed.Maintain Comprehensive Media Databases:
Work with the team on the organization, updating, and expansion of databases for media contacts, influencers, stylists, and vendors.Implement Strategic PR Campaigns:
Develop and execute PR plans and campaigns that align with client goals, ensuring all activities are strategically targeted to meet client objectives.Monitor Media Coverage and Performance:
Track media coverage and evaluate performance against specific KPIs. Provide detailed reports on coverage results weekly and monthly, ensuring accuracy and comprehensiveness.Analyze PR Campaign Effectiveness:
Measure and assess the impact of PR campaigns, providing insightful analysis and reporting on the results to gauge overall effectiveness.Lead Social Media Content Planning : Oversee content planning for Gigantem’s social media accounts, developing engaging content strategies aimed at growing our audience and enhancing our online presence.Coordinate Inventory and Sample Loans:
Manage inventory sample loans both locally and nationally, maintaining meticulous records and conducting regular inventory checks.Apply Analytical and Creative Thinking:
Utilize strong analytical skills and creative thinking to engage online and offline audiences, presenting complex stories clearly and compellingly.Supervise Junior Staff:
Oversee the work of junior staff members, ensuring their contributions to client activities are accurate and align with overall deliverables.Demonstrate Industry Commitment:
Show dedication to the industry, agency, and clients by mastering industry knowledge, staying updated on trends, and understanding clients’ businesses.Attend Industry Events:
Represent the client at key media-facing industry events, promoting their brand and efforts to enhance visibility and reputation.
Job Type:
Full-time
Salary Range:
$50,000.00 - $80,000.00 USD per year, commensurate with experience
Supplemental pay types : New business and annual bonus opportunities
Benefits:
~30 days Paid Time Off (PTO)Personal: 15 days off per calendar year, accrued on a monthly basis for the first year of employment and otherwise provided upfrontHolidays: 9Bereavement Leave: 3Additional End of Year Closure: ~5-6 days depending on calendar yearHealth Insurance, Vision, DentalPaid Family Leave according to NY State LawShort-Term Disability InsuranceLong-Term Disability InsuranceRetirement Savings PlanAccess to a 401(k)-retirement savings plan is available.Note: The company does not currently offer a matching contribution.Pre-Tax Commuter BenefitMental health assistance with company-sponsored memberships to TalkspaceAccess to Healthcare advocacy and support with Health AdvocateMembership to One Medical to use for on-demand Primary, Mental and Virtual Care and access to One Medical offices nationwide; virtual Urgent Care with TeleDoc HealthKindbody – a gynecology, fertility, and family-building benefit discount
Schedule:
Monday to Friday, with evenings and weekends as needed for events and client activities
Ability to commute/relocate:
New York, NY 10018: Reliably commute or planning to relocate before starting work (Required)
Work Location:
In person
Requirements:Bachelor's degree in public relations, communications, journalism, marketing, or a related field.3-6 years of experience in luxury public relations, communications, or a related field.Watch industry knowledge/experience a plus.Agency experience vs. in-house is a plus.Ability and willingness to travel nationally and internationally as required.Excellent written and verbal communication skills.Proven ability to build and maintain media relationships and secure media placements in print, web, social media, broadcast, YouTube, and more.A strong rolodex of media contacts (regional & national print, broadcast, and online journalists and social media influencers, and more)Familiarity with performance metrics and a proven track record of performance in PR.Strong organizational skills and attention to detail.Ability to work independently and as part of a team in a fast-paced environment.Proficiency in social media platformsCreative thinking and problem-solving abilities.Strong referrals.Please submit a cover letter so we may get to know you, your goals, ambitions and expertise better.Please provide 3-4 strong media references.
Bonus Skills:Knowledge of PR measurement and analytics tools. (Muckrack, DMR, Launchmetrics)Fluent Spanish and / or French speaker
At Gigantem, we are proud to be an equal opportunity employer, fostering an inclusive and diverse workplace where individuals from all backgrounds are valued and respected. As a small business, we recognize the importance of diversity and strive to create an environment that celebrates every team member's unique perspectives and contributions. We are a women and minority-owned business, as such diversity is not just a goal; it is a fundamental aspect of who we are and how we operate.
Learn more about us and stay connected by visiting our website https://gigantem.com/ and following us on social media @gigantemnyc. Together, let's continue to build a culture of inclusivity and opportunity.