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iRobot Corporation

Global Social Media Marketing Intern (Fall 2024)

iRobot Corporation, Bedford, Massachusetts, us, 01730


Introduction

We are currently seeking a Global Social Media Marketing Co-op to support the Global Marketing Team. Working closely with the global team and regional partners, you will support various social media, marketing, and branding activities to help grow the home robot business around the world. This role will be helping us spot new trends, create content, schedule, and publish organic content, help with influencer marketing, and social reporting.

We are looking for two part-time interns (20-30 hours/week) or one full-time intern (40 hours/week) to start as soon as possible through the end of December 2024. Hybrid in our Bedford, MA office preferred.

What You Will Do:

Generate content for iRobot pages (TikTok, Instagram, YouTube/YouTube shorts), optimized from key learnings and insights

Identify and procure fan content and UGC to utilize as additional content for social channels and for use across marketing touchpoints (web, email, etc...)

Identify trends on social media to bring to our attention

Support Global Brand Team by coordinating the global social media content calendars and cascading across iRobot North America and global platforms

Assist with day-to-day cross social media platform community management, monitoring and campaign creation

Create monthly competitive analysis and top performing post reports to inform the Global Marketing Team and regional counterparts

Work with paid media team on influencer marketing and seeding

Support other projects from the Global Marketing team (up to 15% of time)

To Be Successful You Will Have:

Currently pursuing a bachelors degree in Business Administration, Marketing or CommunicationsAbility to work full-time from August to DecemberExperience using social media in a business settingTikTok and Instagram Savvy and engaged in current trendsHighly organized with superior verbal and written communication skillsStrong experience working with MS Office applications (Excel, Word, PowerPoint)Ability to work in a fast-paced environment working with multiple team membersLive and breath social media and pop culture with your finger on the pulse of what's trending.Not afraid of being on camera, being silly, and creating thumb-stopping content all in the name of views and engagement.Ability to manage multiple concurrent projectsDemonstrated interest in the "4 P's of Marketing, Branding, Communications and consumer products"