Kroger Corporate
Integrated Media Specialist - Portland, Cincinnati, Chicago and NY
Kroger Corporate, Happy Valley, Oregon, United States, 97086
Contribute to the acceleration of Kroger's integrated media strategy, inclusive of an optimized channel mix, budget and performance media creative, to grow Marketing Sales Contribution and ROI as measured by MMM. Assist in the oversight of agency's media planning ad spend to budget and forecast. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.From one tiny Cincinnati grocery store more than a century ago, we've grown into what today is the nation's largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America's grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all.
Here, people matter. That's why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you're caring, purpose-driven and hungry to learn, your potential is unlimited.
Whether you're seeking a part-time position or a new career path, we've got a fresh opportunity for you. Apply today to become part of our Kroger family!
Minimum- Bachelor's Degree marketing, business, or related area- Proficient in Microsoft Office- Understanding of media channels, timelines, requirements- Strong mathematical and analytical skills- Strong project management skills with the ability to effectively meet deadlines- Strong attention to detail- Excellent oral/written communication skills
Desired- 2+ years of marketing analytics and/or marketing mix experience- Assist in the advancement of ongoing performance media creative strategy and optimizations to drive to business outcomes, leveraging data/performance results and audience signals/insights to guide approach with agency and internal stakeholders- Utilize media mix modeling and optimization tools (MMM/MMO) at divisional levels to identify nuances, gaps and duplication, to maximize sales contribution for Marketing- Contribute to the rightsizing of marketing investments across all markets based on customer and business needs to drive growth for the company- Maintain paid media budget and forecasts by lines-of-business, division and enterprise on a period, quarterly and annual basis- Identify and troubleshoot billing and forecasting discrepancies- Surface roadblocks to agency and integrated media and propose solutions to enable frictionless acceleration of goals- Integrate media communication and coordination across cross-functional teams (i.e., divisional, regional, LOB, Alternative Profit and KPM) to reduce duplication and drive efficiencies- Act as air traffic controller for the Integrated Media team, taking the information from COEs and teams, and distilling it into a holistic view and timeline of customer communication- Build solid relationships with other teams and external partners, to facilitate development, execution, and optimization of media strategies and tactical plans and its roles in the larger customer communication strategy- Assist in the guidance and oversight of agency media strategies and tactical plans to ensure achievement of Kroger strategy alignment across lines of business and divisions- Develop and deliver media presentations to relevant stakeholders, leadership, teams, etc.- Maintain dedication to the Kroger Marketing Vision, the principles of advertising, marketing and media- Participate in change management to grow the companys understanding and knowledge of advertising, marketing and media to reduce and eliminate friction- Prepare and distribute routine progress reports to relevant teams and leadership- Maintain business perspective focusing on connecting media mixes and plans towards generating a strong return and growth for the business- Make data-driven decisions grounded in rationale that drives the greatest return for the company while focusing on the customer- Demonstrate strategic agility through flexibility and ability to pivot quickly to meet needs of the business- Make action-oriented choices that will drive greater accountability, growth and efficiency for the business- Must be able to perform the essential job functions of this position with or without reasonable accommodation
Here, people matter. That's why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you're caring, purpose-driven and hungry to learn, your potential is unlimited.
Whether you're seeking a part-time position or a new career path, we've got a fresh opportunity for you. Apply today to become part of our Kroger family!
Minimum- Bachelor's Degree marketing, business, or related area- Proficient in Microsoft Office- Understanding of media channels, timelines, requirements- Strong mathematical and analytical skills- Strong project management skills with the ability to effectively meet deadlines- Strong attention to detail- Excellent oral/written communication skills
Desired- 2+ years of marketing analytics and/or marketing mix experience- Assist in the advancement of ongoing performance media creative strategy and optimizations to drive to business outcomes, leveraging data/performance results and audience signals/insights to guide approach with agency and internal stakeholders- Utilize media mix modeling and optimization tools (MMM/MMO) at divisional levels to identify nuances, gaps and duplication, to maximize sales contribution for Marketing- Contribute to the rightsizing of marketing investments across all markets based on customer and business needs to drive growth for the company- Maintain paid media budget and forecasts by lines-of-business, division and enterprise on a period, quarterly and annual basis- Identify and troubleshoot billing and forecasting discrepancies- Surface roadblocks to agency and integrated media and propose solutions to enable frictionless acceleration of goals- Integrate media communication and coordination across cross-functional teams (i.e., divisional, regional, LOB, Alternative Profit and KPM) to reduce duplication and drive efficiencies- Act as air traffic controller for the Integrated Media team, taking the information from COEs and teams, and distilling it into a holistic view and timeline of customer communication- Build solid relationships with other teams and external partners, to facilitate development, execution, and optimization of media strategies and tactical plans and its roles in the larger customer communication strategy- Assist in the guidance and oversight of agency media strategies and tactical plans to ensure achievement of Kroger strategy alignment across lines of business and divisions- Develop and deliver media presentations to relevant stakeholders, leadership, teams, etc.- Maintain dedication to the Kroger Marketing Vision, the principles of advertising, marketing and media- Participate in change management to grow the companys understanding and knowledge of advertising, marketing and media to reduce and eliminate friction- Prepare and distribute routine progress reports to relevant teams and leadership- Maintain business perspective focusing on connecting media mixes and plans towards generating a strong return and growth for the business- Make data-driven decisions grounded in rationale that drives the greatest return for the company while focusing on the customer- Demonstrate strategic agility through flexibility and ability to pivot quickly to meet needs of the business- Make action-oriented choices that will drive greater accountability, growth and efficiency for the business- Must be able to perform the essential job functions of this position with or without reasonable accommodation