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Clifford Associates

Social Media Director - Global Creative Agency - NYC.

Clifford Associates, Long Island City, New York, United States, 11101


This leading integrated creative agency is looking for a Social Content Director/ Social Media Director for their fast-growth Global Tech & Thought Leadership client, for which they are responsible for creating a wide and diverse range of social-first, global, omnichannel content and creative – predominantly with US-based handles / clients.

A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.About the role

They are looking for a social lead / social content director who is as comfortable dreaming up ideas as they are getting into the detail of what works – and why – on social platforms.

You’ll be excited to jump right into working with their B2B Marketing social team where you’ll step into a senior role covering:

● Leading integrated social for Global handles in both always-on and hero moments. NB: these are primarily advertising/B2B-focused channels with a focus on creating content around trends, products, thought leadership and events.

● Owning RTBs – developing responses to exciting business challenges and leading creative ideation

● Owning always-on social output – including being responsible for best practice. Briefing, feeding back and signing off on creative and content creation by the team.

● Social strategy – developing and shaping responses.

Your experience and portfolio of work must demonstrate your ability to think strategically and to lead teams to bring out their best and deliver outstanding social campaigns, creative, and editorial, on time and on budget.

NB: This is a crucial lead role in the agency’s satellite NYC-based team. Based on the nature of the work, applicants need to be flexible working across ET and PT (client location) and UK time zones.

Your Profile:

● Experience working on social campaigns for large brands, including creative ideas and concepting as well as copywriting and editing

● Experience copyediting, reviewing, QC’ing social creative in a fast-paced and always-on environment

● Has an impressive, broad body of work (and the results to show for it), for global brands (tech brand experience is a bonus but not a requirement)

● Has experience with always-on social aimed at both B2B and consumer audiences – this should include running social for events and moments.

● Is experienced with setting a vision for creative on social and motivating a team

● Lives and breathes social and is always up to date with the latest trends, platforms, and functionality

● Is experienced with B2B platforms – especially LinkedIn – and TOV. Experience with the marketing/advertising audience a plus.

● Is experienced working across both organic and paid social, and is comfortable partnering with media agencies as required

● Is experienced in audience development, and in using insights from community management and reporting data to shape and push creative ideas

● Is comfortable getting ‘in the weeds’ of briefs and projects, and can step in to support with copywriting, editing, and art direction as required

● Have a minimum of 5 years experience working in influential social roles, including leading brand accounts across both always-on and campaigns/events

● Is comfortable with a fast-paced environment, tight deadlines and challenging briefs

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