Adobe
Media Buyer
Adobe, San Francisco, California, United States, 94199
Our Company
Learn more about the general tasks related to this opportunity below, as well as required skills.
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The Opportunity
Hands-on management role on Adobe’s in-house programmatic media trading desk team. Ideal candidate is an experienced programmatic media professional who can manage the workflows of multiple media buys to ensure the flawless execution of media assignments. Well-versed in media buying concepts and can advise on how campaigns should be built and optimized within ad buying platforms to best achieve various marketing objectives. Able to build effective relationships cross-functionally and enjoys working on multiple projects simultaneously.What you'll Do
Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scopeVet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyersEngage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirementsSet and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are metMonitor campaign performance across Media Buyers on an ongoing basis and ensure campaigns are meeting expectationsAnalyze campaign performance data and action on optimizations across multiple DSP’sWhat you need to succeed
Hands-on experience DSP platforms including DV360, Yahoo/Verizon, TTD, and the Adobe Ad Cloud.Experience managing end-to-end programmatic media planning and buying workflows—from discovery phase through post-mortem reportingSolid comprehension of programmatic media optimization concepts and able to communicate them clearly to non-technical audiencesBroad understanding of the programmatic media and paid social landscapeAbility to analyze and draw meaningful and actionable insights from dataExcellent time management and multitasking skills with keen attention to detailStrong written and verbal communication skillsExperience:
1 year of hands-on, in-platform programmatic display and YouTube at an agency, media trading desk, or media vendor required.1+ year of managing programmatic media planning or buying workflowsWorking proficiency with Excel (pivot tables, lookups, etc.)Experience optimizing media toward multi-touch attribution data preferredExperience with FlashTalking ad serving tools and Adobe Audience Manager DMP preferredBachelor's Degree preferredCompensation Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $56,800 -- $121,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Accessibility Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.About Us At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
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Learn more about the general tasks related to this opportunity below, as well as required skills.
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The Opportunity
Hands-on management role on Adobe’s in-house programmatic media trading desk team. Ideal candidate is an experienced programmatic media professional who can manage the workflows of multiple media buys to ensure the flawless execution of media assignments. Well-versed in media buying concepts and can advise on how campaigns should be built and optimized within ad buying platforms to best achieve various marketing objectives. Able to build effective relationships cross-functionally and enjoys working on multiple projects simultaneously.What you'll Do
Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scopeVet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyersEngage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirementsSet and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are metMonitor campaign performance across Media Buyers on an ongoing basis and ensure campaigns are meeting expectationsAnalyze campaign performance data and action on optimizations across multiple DSP’sWhat you need to succeed
Hands-on experience DSP platforms including DV360, Yahoo/Verizon, TTD, and the Adobe Ad Cloud.Experience managing end-to-end programmatic media planning and buying workflows—from discovery phase through post-mortem reportingSolid comprehension of programmatic media optimization concepts and able to communicate them clearly to non-technical audiencesBroad understanding of the programmatic media and paid social landscapeAbility to analyze and draw meaningful and actionable insights from dataExcellent time management and multitasking skills with keen attention to detailStrong written and verbal communication skillsExperience:
1 year of hands-on, in-platform programmatic display and YouTube at an agency, media trading desk, or media vendor required.1+ year of managing programmatic media planning or buying workflowsWorking proficiency with Excel (pivot tables, lookups, etc.)Experience optimizing media toward multi-touch attribution data preferredExperience with FlashTalking ad serving tools and Adobe Audience Manager DMP preferredBachelor's Degree preferredCompensation Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $56,800 -- $121,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Accessibility Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.About Us At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
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