Modern Health
Vice President of Product Marketing
Modern Health, Atlanta, Georgia, United States, 30349
Modern Health
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.Modern Health is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help all their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey.We are a female-founded company backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures. We partner with 500+ global companies like Lyft, Electronic Arts, Pixar, Clif Bar, Okta, and Udemy that are taking a proactive approach to mental health care for their employees. Modern Health has raised more than $170 million in less than two years with a valuation of $1.17 billion, making Modern Health the fastest entirely female-founded company in the U.S. to reach unicorn status.We tripled our headcount in 2021 and as a hyper-growth company with a fully remote workforce, we prioritize our people-first culture (winning awards including Fortune's Best Workplaces in the Bay Area 2021). To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—team members who live outside the Pacific time zone must be comfortable working early in the morning or late at night; all full-time employees must work at least six hours between 8 am and 5 pm Pacific time each workday.We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!The Role The Vice President of Product Marketing, reporting directly to the Chief Product Officer, will have direct responsibility for product marketing strategy and execution at Modern Health. This person will develop the strategic product marketing plan and lead the positioning, packaging and pricing efforts for our global product line. You will work closely with our go-to-market, corporate marketing, product, design and research teams to launch successful products and capabilities to market and help us fulfill our mission of a world where mental health becomes a priority and strength for all.This position is not eligible to be performed in Hawaii.What You'll Do
Own messaging, packaging and positioning.Provide strong leadership through thoughtful talent recognition, coaching, development and performance management for a small and incredibly talented product marketing team.Develop a deep understanding of our market and customer.Work directly with finance and GTM teams to develop pricing and packaging strategies.Own solution messaging across the product portfolio.Craft and execute impactful product marketing campaigns.Bring new products, packages and capabilities to market.Drive cross-functional strategic projects.Partner with our Product, Corporate Marketing, Enablement and GTM teams.Partner with our Enablement and Revenue team.Bring market insights into our product development process.Develop a sharp perspective on product development.Be a voice of the customer and a voice of the market.Who You Are
Strong product marketing leadership experience.Experience with B2B Digital Health Products.Experience with complex pricing and packaging in the B2B Digital Health space.Experienced people manager.Experience working closely with product teams.Clear communicator.Pragmatism.Ability to think strategically while executing.Experience working with Revenue teams.Excellent storytelling abilities.Data-oriented.Self-starter.Track record of leadership that drives projects to completion.Benefits Fundamentals:Medical / Dental / Vision / Disability / Life InsuranceHigh Deductible Health Plan with Health Savings Account (HSA) optionFlexible Spending Account (FSA)Access to coaches and therapists through Modern Health's platformGenerous Time OffCompany-wide Collective Pause DaysFamily Support:Parental Leave PolicyFamily Forming Benefit through CarrotFamily Assistance Benefit through UrbanSitterProfessional Development:Professional Development StipendFinancial Wellness:401kFinancial Planning Benefit through OriginBut wait there's more…!Annual Wellness StipendNew Hire StipendModSquad CommunityMonthly Cell Phone ReimbursementEqual Pay for Equal Work Act Information Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role. Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies, and experience and may fall outside of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for Modern Health's equity program and incredible benefits package. See our Careers page for more information.Depending on the scope of the role, some ranges are indicative of On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets.Pay Range: $250,000—$280,000 USDBelow, we are asking you to complete identity information for the Equal Employment Opportunity Commission (EEOC). While we are required by law to ask these questions in the format provided by the EEOC, at Modern Health we know that gender is not binary, and we recognize that these categories do not reflect our employees' full range of identities.
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Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.Modern Health is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help all their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey.We are a female-founded company backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures. We partner with 500+ global companies like Lyft, Electronic Arts, Pixar, Clif Bar, Okta, and Udemy that are taking a proactive approach to mental health care for their employees. Modern Health has raised more than $170 million in less than two years with a valuation of $1.17 billion, making Modern Health the fastest entirely female-founded company in the U.S. to reach unicorn status.We tripled our headcount in 2021 and as a hyper-growth company with a fully remote workforce, we prioritize our people-first culture (winning awards including Fortune's Best Workplaces in the Bay Area 2021). To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—team members who live outside the Pacific time zone must be comfortable working early in the morning or late at night; all full-time employees must work at least six hours between 8 am and 5 pm Pacific time each workday.We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!The Role The Vice President of Product Marketing, reporting directly to the Chief Product Officer, will have direct responsibility for product marketing strategy and execution at Modern Health. This person will develop the strategic product marketing plan and lead the positioning, packaging and pricing efforts for our global product line. You will work closely with our go-to-market, corporate marketing, product, design and research teams to launch successful products and capabilities to market and help us fulfill our mission of a world where mental health becomes a priority and strength for all.This position is not eligible to be performed in Hawaii.What You'll Do
Own messaging, packaging and positioning.Provide strong leadership through thoughtful talent recognition, coaching, development and performance management for a small and incredibly talented product marketing team.Develop a deep understanding of our market and customer.Work directly with finance and GTM teams to develop pricing and packaging strategies.Own solution messaging across the product portfolio.Craft and execute impactful product marketing campaigns.Bring new products, packages and capabilities to market.Drive cross-functional strategic projects.Partner with our Product, Corporate Marketing, Enablement and GTM teams.Partner with our Enablement and Revenue team.Bring market insights into our product development process.Develop a sharp perspective on product development.Be a voice of the customer and a voice of the market.Who You Are
Strong product marketing leadership experience.Experience with B2B Digital Health Products.Experience with complex pricing and packaging in the B2B Digital Health space.Experienced people manager.Experience working closely with product teams.Clear communicator.Pragmatism.Ability to think strategically while executing.Experience working with Revenue teams.Excellent storytelling abilities.Data-oriented.Self-starter.Track record of leadership that drives projects to completion.Benefits Fundamentals:Medical / Dental / Vision / Disability / Life InsuranceHigh Deductible Health Plan with Health Savings Account (HSA) optionFlexible Spending Account (FSA)Access to coaches and therapists through Modern Health's platformGenerous Time OffCompany-wide Collective Pause DaysFamily Support:Parental Leave PolicyFamily Forming Benefit through CarrotFamily Assistance Benefit through UrbanSitterProfessional Development:Professional Development StipendFinancial Wellness:401kFinancial Planning Benefit through OriginBut wait there's more…!Annual Wellness StipendNew Hire StipendModSquad CommunityMonthly Cell Phone ReimbursementEqual Pay for Equal Work Act Information Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role. Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies, and experience and may fall outside of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for Modern Health's equity program and incredible benefits package. See our Careers page for more information.Depending on the scope of the role, some ranges are indicative of On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets.Pay Range: $250,000—$280,000 USDBelow, we are asking you to complete identity information for the Equal Employment Opportunity Commission (EEOC). While we are required by law to ask these questions in the format provided by the EEOC, at Modern Health we know that gender is not binary, and we recognize that these categories do not reflect our employees' full range of identities.
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