Entrepreneurship Initiatives Marketing Specialist or Lead

Entrepreneurship Initiatives Marketing Specialist or Lead

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.Req No:

2024-17500Category:

MarketingType:

Full-Time ContractSalary:

Specialist: $26.00 -$31.50 per hour, Lead: $5,583.33 - $5,916.67 per month ($67,000-$71,000 per year)Close Date:OverviewThe wage is dependent upon qualifications, classification level and is non-negotiable.Entrepreneurship Initiatives Marketing Specialist: $26.00- $31.50 per hour. This position is hourly, non - exempt.Entrepreneurship Initiatives Marketing Lead is $5,583.33 - $5,916.67 per month ($67,000-$71,000 per year) this position is salaried, exempt.The ZIP Launchpad at San Diego State University is a startup incubator designed to foster innovation and entrepreneurship among students. The program is within the Division of Research and Innovation. The program provides resources, mentorship, and guidance to help students develop their ideas into viable startups. The department supports a diverse range of projects, from tech startups to social enterprises, aiming to turn innovative concepts into market-ready businesses.FUNCTION OF THE UNITThe SDSU Entrepreneurship Initiatives, under the direction of the Division of Research and Innovation and the Fowler College of Business, bring entrepreneurship and commercialization opportunities to the SDSU Campus, students, staff, and faculty, through four key organizations: ZIP Launchpad, Lavin Entrepreneurship Center, San Diego Techstars powered by SDSU, and the Advancement of Research Commercialization in collaboration with the Technology Transfer Office.PURPOSE OF THE POSITIONThe Entrepreneurship Initiatives Marketing Lead is responsible for orchestrating and executing comprehensive marketing strategies for SDSU's Entrepreneurship Initiatives, focusing on the ZIP Launchpad and Lavin Entrepreneurship Center, and supporting San Diego Techstars powered by SDSU, and the Advancement of Research Commercialization in collaboration with the Technology Transfer Office.ResponsibilitiesCore ResponsibilitiesThe Entrepreneurship Initiatives Marketing Specialist performs a variety of moderate to complex marketing work assignments of a responsible & difficult nature involving the planning & organizing of the SDSU Entrepreneurship Initiatives marketing activities.Position Specific Responsibilities:Marketing & Promotion (60%)The Entrepreneurship Initiatives Marketing Specialist, under the direction of the ZIP Launchpad Program Manager, is responsible for the efficacy of the marketing activities of the Lavin Entrepreneurship Program and the ZIP Launchpad as measured by several key performance indicators (KPIs).Coordinates the implementation of an annual marketing calendar for all Entrepreneurship Initiatives.Fosters relationships with heads of communication within the colleges for promotion/cross-promotion opportunities.Schedules photography & videography of all ZIP Launchpad events.Guides the creation and dissemination of marketing materials through campus and online channels.Supports presentations to campus organizations to promote the Entrepreneurship Initiatives.Responsible for the quality and accuracy of all materials and promotional activities.Marketing & Promotion of ZIP Launchpad & Lavin Entrepreneurship Program:Annually supports the creation of a marketing plan with input from Program Managers.Supports the setting of annual metrics (KPIs) for applications and marketing analytics.Responsible for the maintenance of the Lavin and ZIP Launchpad brand guidelines.Tracks an annual marketing budget for ZIP Launchpad and Lavin Entrepreneurship Center.Lead Support (20%)The Entrepreneurship Initiatives Marketing Specialist is responsible for leading a team of new student assistants each semester to aid in the marketing activities required to meet the organizations metric-driven goals.Administrative Support (15%)The Entrepreneurship Initiatives Marketing Specialist regularly aids in the preparation and execution of various clerical and administrative work to support the entrepreneurship initiatives.Other Duties and Responsibilities as Assigned (5%)Other duties as assigned by the Executive Director and Program Manager.QualificationsKnowledge & AbilitiesStrong Public Speaking SkillsThorough written and oral communication skillsAbility to apply independent judgment, discretion, and initiativeAbility to perform standard arithmetic functionsCompetence in understanding and communicating procedures and policiesFluency in using standard office software packagesEducation/ExperienceEquivalent to a bachelors degree, which includes relevant coursework in the Marketing or related field.Two years of related professional or technical experience.Preferred Qualifications and Special Skills:Basic working knowledge of Salesforce, Canva, F6s, MailChimp and Social Media AdvertisingBasic understanding of entrepreneurship at SDSUExperience providing oversight to student internsADDITIONAL APPLICANT INFORMATIONCandidate must reside in California or live in a commutable distance from SDSU at time of hire.Job offer is contingent upon satisfactory clearance based on Background Check results.San Diego State University Research Foundation is an EEO/AA/Disability/Vets/Title IX Employer.To apply, visit https://careers-sdsurf.icims.com/jobs/17500/entrepreneurship-initiatives-marketing-specialist-or-lead/job?in_iframe=1

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