Amazon
Sr. Marketing Manager, Amazon Core Exports
Amazon, Seattle, Washington, us, 98127
Sr. Marketing Manager, Amazon Core Exports The International Exports team's vision is to enable customers from anywhere in the world to purchase any product that we offer globally, through a localized customer experience, at competitive prices, and a superior delivery experience. This business offers an incredible opportunity to address a large, new segment and base of potential customers. Our team is focused on building solutions that serve the needs of customers across 200+ countries to easily find and buy products on amazon.com, with a specific emphasis on countries where we do not have an Amazon store or retail presence today.
Apply below after reading through all the details and supporting information regarding this job opportunity.We are seeking an experienced Senior Marketing Manager to lead mobile growth, in-app marketing, and market research initiatives. The ideal candidate possesses a bar-raising strategic lens for mobile growth campaigns and customer insights. They will be in charge of best-in-class marketing strategies that will drive mobile app awareness, discoverability, engagement, and loyalty. They will own strategies and implementation of App Store Optimization, Paid App Marketing, First App Purchase incentivization, and in-app repeat purchases. They will also lead global market research initiatives to champion customer insights for the larger Exports team.This is a high-visibility position with scope for creativity and self-development. The ideal candidate will use a customer backwards approach in proactively identifying key insights into customer perceptions, preferences, and behaviors, and implementing actions to improve app installs, sign-in, and in-app purchases. You will work autonomously yet collaboratively, handle multiple large-scale initiatives, and deliver results that raise the bar. You will make recommendations, construct debates, and inform leadership decisions. You will be comfortable thinking big and diving deep.Key job responsibilitiesLead mobile growth strategies across the marketing funnel to drive app install, sign-in, engagement, and purchase.Own the planning and execution of App Store Optimization, Paid App Marketing, and In-App Purchase promotions.Design, analyze, and optimize performance of mobile growth strategies, and share business impact and learnings across teams and levels.Support Product/Tech in rolling out new mobile app features and experiments.Lead quantitative and qualitative market research initiatives to fuel marketing and business strategies and planning for the Exports team.Minimum QualificationsBachelor’s degree or equivalent experience5+ years of professional non-internship experience in marketing, product management, customer research, analytics, or related fieldExperience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)Experience building, executing, and scaling mobile app marketing programsExperience conducting market research via agency partnershipExperience with driving customer growth through mobile app marketing programs (App Store Optimization, Paid App Marketing, In-App Purchase, etc.)Experience with mobile marketing analytics tools like AppsFlyer and data.aiExperience with designing and running marketing experimentsExperience with designing and executing end-to-end market research projectsExperience presenting metrics and progress to goal to senior leadershipExperience working with Product Management and Engineering stakeholders to define opportunities, scope requirements, and implement CX enhancements.Experience in global marketing, ideally managing geographically diverse customer segmentsExcellent written and verbal communication skillsMBA or Masters in Economics, Marketing, Statistics, Mathematics, Advertising or related fieldAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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Apply below after reading through all the details and supporting information regarding this job opportunity.We are seeking an experienced Senior Marketing Manager to lead mobile growth, in-app marketing, and market research initiatives. The ideal candidate possesses a bar-raising strategic lens for mobile growth campaigns and customer insights. They will be in charge of best-in-class marketing strategies that will drive mobile app awareness, discoverability, engagement, and loyalty. They will own strategies and implementation of App Store Optimization, Paid App Marketing, First App Purchase incentivization, and in-app repeat purchases. They will also lead global market research initiatives to champion customer insights for the larger Exports team.This is a high-visibility position with scope for creativity and self-development. The ideal candidate will use a customer backwards approach in proactively identifying key insights into customer perceptions, preferences, and behaviors, and implementing actions to improve app installs, sign-in, and in-app purchases. You will work autonomously yet collaboratively, handle multiple large-scale initiatives, and deliver results that raise the bar. You will make recommendations, construct debates, and inform leadership decisions. You will be comfortable thinking big and diving deep.Key job responsibilitiesLead mobile growth strategies across the marketing funnel to drive app install, sign-in, engagement, and purchase.Own the planning and execution of App Store Optimization, Paid App Marketing, and In-App Purchase promotions.Design, analyze, and optimize performance of mobile growth strategies, and share business impact and learnings across teams and levels.Support Product/Tech in rolling out new mobile app features and experiments.Lead quantitative and qualitative market research initiatives to fuel marketing and business strategies and planning for the Exports team.Minimum QualificationsBachelor’s degree or equivalent experience5+ years of professional non-internship experience in marketing, product management, customer research, analytics, or related fieldExperience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)Experience building, executing, and scaling mobile app marketing programsExperience conducting market research via agency partnershipExperience with driving customer growth through mobile app marketing programs (App Store Optimization, Paid App Marketing, In-App Purchase, etc.)Experience with mobile marketing analytics tools like AppsFlyer and data.aiExperience with designing and running marketing experimentsExperience with designing and executing end-to-end market research projectsExperience presenting metrics and progress to goal to senior leadershipExperience working with Product Management and Engineering stakeholders to define opportunities, scope requirements, and implement CX enhancements.Experience in global marketing, ideally managing geographically diverse customer segmentsExcellent written and verbal communication skillsMBA or Masters in Economics, Marketing, Statistics, Mathematics, Advertising or related fieldAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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