Director, Health Equity Content Development - Remote

UnitedHealth Group is a health care and well-being company that’s dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a diverse team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together.The Office of Health Equity (OHE) Director of Health Equity Content is responsible for the development and execution of the OHE’s content strategy.  In this role, the leader will develop a library of content that is supportive of both the efforts of the OHE directly, but also the impact that the enterprise is having on advancing efforts to address health equity.  The position will be both responsible for the development of the strategy for content as well as directly responsible for the creation of content.  The leader will develop a thorough understanding of the enterprise health equity content needs (e.g. RFP trends, marketing material needs) and will ensure the development of content fulfills the broad spectrum of business demands.  The position will also develop the internal value story for the work of the OHE to be used for ongoing education and engagement of employees in the work of advancing health equity.  The director will work with teams/leaders across OHE who will serve as subject matter experts to develop up-to-date content of key initiatives executed by the OHE and business/functions across the enterprise.  Among the initiatives that the director will be responsible for maintaining up-to-date content would be Optum and UnitedHealthcare Catalyst, Communities of Health, Impact Investments and enterprise-wide disparity reduction initiatives and programs.  The position is responsible for collaborating with the Office of Sustainability to ensure that the OHE value story aligns to broader ESG value stories and ensures an intentional connection between health equity and the other functions within the Office of Sustainability.  The position is accountable for owning the creation of content to support the development of the Sustainability Report and other activities including engagement with investors and Board of Director materials.  The leader is responsible for coordinating content development across teams within OHE to meet requests for information.  The director is responsible for serving as the conduit to UHG communications teams to develop material to support communications efforts beyond the Sustainability report.  This will include development of external messaging for press releases/newsroom stories, content for speaking engagements for senior leaders, and internal messaging to support employee engagement and People Team efforts.  The position is also responsible for identifying key social media messaging – aligned to communications expectations and policies – to advance market presence for the Sr. VP Health Equity Strategy and other leaders.  The position maintains an in-depth knowledge of the business development objectives of UnitedHealthcare and Optum as it relates to proposal language, formal presentations, marketing materials, internal and external communication campaigns, and other supporting content for customer-specific engagements, thought leadership opportunities, and speaking engagements. The director develops an appreciation of the target audiences for the variety of business development needs and ensures the Office of Health Equity content is appropriately tailored to each unique situation. The position is responsible to collect and summarize market competitive intelligence for UnitedHealthcare and Optum which ensures the Office of Health Equity’s value story differentiates the businesses from competitors and positions the businesses as industry leading, where appropriate.  The director manages the Office of Health Equity email inbox and serves as the main point of contact for marketing, communication, and sales support inquiries from internal business partners and engages the Office of Health Equity leaders as appropriate to confirm required content to be leveraged or to collaborate in the development in new customized materials. The position also collaborates with internal partners (Sales, Communications, Creative, Proposal, Legal, Policy, Regulatory, Product and Marketing) and external vendors or agency partners to create and implement content that supports the businesses’ objectives. The position maintains the Office of Health Equity Sparq and knowledge management sites to serve as the source of truth for approved marketing materials and proposal language for UnitedHealthcare and Optum businesses. The director performs regular refreshes of the content as new business needs emerge and/or the Office of Health Equity matures existing initiatives and launches new initiatives. The director attends cross-functional growth, proposal, marketing and communication meetings to represent the Office of Health Equity to provide marketing updates, results, and status of key initiatives. The director will create a measurement framework that will enable Office of Health Equity leaders to understand the success of different content strategies and marketing initiatives. You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.   Primary Responsibilities:Develop go-to-market content, tailored to the specific medium and audience requirements (e.g., PowerPoint presentations, marketing materials [fliers/brochures/direct mail/web content], advertisements, newsletter articles, talking points/scripting, FAQs, boilerplates)Maintain a library of marketing and communications assets to support the Office of Health Equity, ensuring assets are aligned to corporate brand, legal, privacy and compliance standards for UnitedHealth Group, UnitedHealthcare and Optum businesses. Collaborate with RFP teams to maintain standard health equity proposal language that articulates health equity programming specific to UnitedHealthcare and Optum businesses and community health initiatives. Develop, manage, and maintain relationships with internal (product, sales, operations, legal, creative, etc.) and external stakeholders and keep them informed about marketing initiatives.Develop content and solicit insights/feedback from subject matter experts across the Office of Health Equity and UnitedHealthcare and Optum business teams to drive projects forward; manage expectations for business partners regarding deliverables and service level agreements (SLAs).Work with internal and external partners to gather and document performance metrics to generate actionable insights and recommendations that optimize marketing outcomes.Ensure all marketing-related content is harmonized across internal and external channelsPublish/distribute communications content as needed and ensure proper implementation (e.g., email, video, web sites, podcasts, media placement, search engine optimization).Solicit support/partnership from credible third-party sources to drive effective dissemination of our messages, as applicable (e.g., brokers, consultants, national associations, impact investment partners).Adhere to applicable internal and external communications standards established for the business (e.g., branding standards/guidelines, internal style guides, naming conventions, CAN-SPAM laws, legal review, AP style guides, communications industry standards, health literacy Blue Book)Maintain solid working knowledge of internal policies and proceduresAdapt writing style/tone to meet the needs of the specific internal or external message/audience/channel (e.g., translating complex concepts into simple language, ensuring cultural relevance and sensitivity)Collaborate with applicable internal and external partners to design/implement communications format and content (e.g., vendors, internal stakeholders)Obtain review of communications content by internal stakeholders to ensure compliance with applicable requirements (e.g., Legal, Clinical, Product, Compliance)Manage review/revision/approval processes to ensure achievement of communications and business goals/objectivesDevelop/utilize/maintain standard communication templates that can be customized for specific audiences, messaging needs, etc.Monitor feedback from various sources on published/distributed communications content, address questions/concerns and adjust as appropriate (e.g., follow-up)Manage/maintain communications content using established writing and design standards/guidelines (e.g., review cycles, sunsetting/archiving processes)Revise/update communications content/approach based on established metrics and feedback processes, and initiate the reapproval process as neededDemonstrate knowledge of external research and market intelligence resources/capabilitiesDemonstrate solid attention to detail and strive for flawless executionDemonstrate a “roll up your sleeve and get the right stuff done” attitudeYou’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:7+ years of experience in project management and consulting/advising stakeholders7+ years of experience in B2B marketing, business administration, communications7+ years of experience in a complex, matrixed organization developing, executing, and measuring marketing strategies and plans that meet business goals (e.g. meeting or exceeding program engagement targets)7+ years of experience managing at least 5-15 concurrent projects while participating in large multi-departmental workgroups, as noted in job responsibilities above Proficiency with project management software and Microsoft Office SuitePreferred Qualifications:Experience multitasking and effectively shifting back and forth from a variety of projects and prioritiesExperience presenting data and insights in a visual, understandable, and actionable wayProven track record in communicating, influencing and applying organizational program management skillsProven effective in collaborating and building relationships across a wide range of groups and functionsProven ability to remain flexible over the duration of time and to work successfully with ambiguityCLLs:Adding valueBuilding relationshipsCollaboratingDelivering resultsInfluencing othersUsing time and resources effectively*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter PolicyCalifornia, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The salary range for this role is $122,100 to $234,700 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission. Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.     UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.Brand: CorporateJob ID: 2243682Employment Type: Full-timeJob Area: DEI, Sustainability, Social ReFunction: GeneralIndustry: Direct Health/Medical Insurance Carrier