Comcast
Automotive Advertising Strategist, Sales Development
Comcast, Walnut Creek, California, United States, 94598
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.Job SummaryThe Sales Development Automotive Advertising Strategist is an outward, forward-thinking partner to Effectv Sales. By partnering with Advertising Account Executives, the Advertising Strategist will help determine the appropriate strategy, value proposition, and solution to solve automotive advertiser’s needs/objectives/goals.
Job DescriptionCore ResponsibilitiesConducts proactive industry trend analysis (for 1-1 opportunities and 1-to-many opportunities).Collaborates with sales and leadership on the market intelligence and POV for Effectv.Collaborates with the Measurements and Insights team, organizational Business Development teams
and
utilizes
resources and tools
to support new business insights
.Coordinates and manages the
development
of a
n automotive
client’s
initial
campaign strategy, including attending/conducting the discovery session, building/designing custom strategic PPT inclusive of solutions, and runs as point when partnering with Centers of Excellence as needed.Demonstrates an understanding of and an ability to speak to multiple Centers of Excellence within the organization tied to media strategy, creative, sponsorships, data,
attribution
and audiences across our portfolio of solutions.Identifies
appropriate time
to engage with various Centers of Excellence – Data Insights & Innovation, Promotional/Sponsorship Marketing.Develops discovery questions to
determine
automotive
client’s audience goals/value propositions.Accompanies Account Executives and participates in client-facing sales presentations/pitches
and offers
automotive
subject matter
expertise
, insights, and opinions.Evaluates
previous
campaigns and optimizes/
identifies
upsell opportunities (incl. oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews).Employees at all levels are expected to:Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is an EOE/Veterans/Disabled/LGBT employer.CompensationPrimary Location Pay Range: $93,658.98 - $140,488.47This job can be performed in California with a Pay Range of $82,419.90 - $140,488.47Targeted Commission: $5,200.00Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets. Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.
Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the
compensation and benefits summary
on our careers site for more details.The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.EducationBachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications
(if applicable)Relative Work Experience5-7 YearsComcast is proud to be an equal opportunity workplace.
We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law, including the Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance.#J-18808-Ljbffr
Job DescriptionCore ResponsibilitiesConducts proactive industry trend analysis (for 1-1 opportunities and 1-to-many opportunities).Collaborates with sales and leadership on the market intelligence and POV for Effectv.Collaborates with the Measurements and Insights team, organizational Business Development teams
and
utilizes
resources and tools
to support new business insights
.Coordinates and manages the
development
of a
n automotive
client’s
initial
campaign strategy, including attending/conducting the discovery session, building/designing custom strategic PPT inclusive of solutions, and runs as point when partnering with Centers of Excellence as needed.Demonstrates an understanding of and an ability to speak to multiple Centers of Excellence within the organization tied to media strategy, creative, sponsorships, data,
attribution
and audiences across our portfolio of solutions.Identifies
appropriate time
to engage with various Centers of Excellence – Data Insights & Innovation, Promotional/Sponsorship Marketing.Develops discovery questions to
determine
automotive
client’s audience goals/value propositions.Accompanies Account Executives and participates in client-facing sales presentations/pitches
and offers
automotive
subject matter
expertise
, insights, and opinions.Evaluates
previous
campaigns and optimizes/
identifies
upsell opportunities (incl. oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews).Employees at all levels are expected to:Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is an EOE/Veterans/Disabled/LGBT employer.CompensationPrimary Location Pay Range: $93,658.98 - $140,488.47This job can be performed in California with a Pay Range of $82,419.90 - $140,488.47Targeted Commission: $5,200.00Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets. Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.
Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the
compensation and benefits summary
on our careers site for more details.The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.EducationBachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications
(if applicable)Relative Work Experience5-7 YearsComcast is proud to be an equal opportunity workplace.
We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law, including the Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance.#J-18808-Ljbffr