Senior Director Search Performance Marketing

SENIOR DIRECTOR, SEARCH PERFORMANCE MARKETINGAbout Empower MediaEmpower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments, capturing consumers hearts, minds and wallets. All in service of delivering results today and creating deeper longer-term consumer connections which drives our clients' business. We don’t believe winning today is enough. We believe in owning tomorrow, achieved by a mindset of Grow Fearlessly.JOB TITLE: Senior Director - Search, Performance MarketingDEPARTMENT: Investment - Performance MarketingREPORTS TO: VP, Performance MarketingPURPOSE:

Responsibility and accountability in supporting paid search performance marketing efforts of the agency’s clients, report out on campaign findings and opportunities, help to optimize campaigns and drive departmental campaign initiatives while leading and coaching broader search teamCORE RESPONSIBILITIES

:In charge of development and implementation of client strategic search initiativesWork across paid search marketing management platformsSpecifically: Google Ads, Bing Ads, Amazon Ads, Walmart Connect, and othersPlan and build digital strategic search initiatives within above platforms (incl search, video, and display)Verify and execute campaigns (including paid search accounts, analytics, etc.)Monitor campaigns and ensure metrics are tracking properly, including pacing and budget adjustmentsCommunicate out on results and recommendations across teams to improve campaignsWork with internal team to optimize budgets and maximize digital campaign effectiveness through A-B testing, innovative executions, etc.Assist in developing and building presentation decks for client meetingsDeveloping and building presentation decks for client meetingsClient communication and presentationsWork with vendor partners (Google, Microsoft, etc.) to optimize campaigns and bring forward best-in-class campaign solutionsCORE COMPETENCIES:6+ years of search campaign stewardship necessaryAbility and comfort to effectively present information in a one-on-one and/or group setting within the organizationExcellent oral and written communication skillsStrategic thinking skillsAbility to read, comprehend and write instructions, short correspondence and memos.KEY PERFORMANCE INDICATORS:Meeting client goals and KPIs through digital performance campaignsOptimizing campaigns and translating results across internal and external clientsDelivering strategic decks outlining digital recommendations and expected resultsDigital campaign quality & deliveryPeer/staff advocacy and education

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