Omnicom
Analyst, Marketing Intelligence
Omnicom, Chicago, Illinois, United States, 60290
About Annalect
Annalect is the Data & Technology arm of Omnicom Media Group.
Annalect’s 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.
Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.
Team Overview
The Marketing Intelligence function has been created to lead the charge in this regard, including development of new campaign reporting solutions, and leading the migration of campaign reporting to be delivered through Omni. Our team is charged with evolving Omnicom’s campaign reporting capability and leading the transition of delivering campaign reporting through Omni. We work in tandem and in support of the agency leads to ensure success but allow for agency customizations and ownership as needed.
The Marketing Intelligence function is part of the Marketing Operations business unit within Annalect. Marketing Operations operates with one common theme that is consistent with Annalect’s overall strategy, which is to enable agencies to be able to deliver upon data-driven outcomes by providing best-in-class solutions. Unified under one organization this function contributes towards driving growth, and resource and process optimization across our agency partners which are core parts of Annalect’s strategic priorities.
Position Overview
With the introduction of Omni as Omnicom’s marketing insights and data platform, the holding company is centralizing its capabilities around provisioning data to the organization to make better, faster, and smarter decisions about their clients’ campaigns. The Marketing Intelligence function has been created to lead the charge in this regard, including development of new campaign reporting solutions, and leading the migration of campaign reporting to be delivered through Omni. This position is accountable for supporting Omnicom’s campaign reporting capability and helping to deliver the transition of campaign reporting through Omni. The role will work, alongside more senior Marketing Intelligence staff, in support of the agency leads to ensure success. Areas the incumbent will support within Marketing Intelligence include:
Tech Stack Evaluation – ongoing recommendations of standard tools and technology, define process for including new toolsTaxonomy & Naming Conventions – define standard taxonomy best practices and roll out client or account naming conventionsScoping & Pricing – templatize and customize new requests for profitable, realistic and efficient scopingAccount support – expert client specific advice & guidance, access to flex support where required and alignedBest practices & training – create and disseminate best practices related to all of the above for standardization and time savings
Key Responsibilities
Deliver on campaign and marketing intelligence reporting deliverables while acting as a champion of data quality, including:Generating reports and manipulating reporting data, as neededQuality Assurance of data and reportsCreate and assist with documentationSupport the Campaign Reporting Capability Development process, including owning or assisting with governance of taxonomy and tracking guidelinesSupport media, website, and cross-agency data aggregations as well as building and maintaining data automation systems, for example Datorama, AWS, and TableauSupport the organization in marketing intelligence capabilities, including data visualization; campaign dashboarding, reporting, and data services
Required Skills And Qualifications
1 - 2 years’ experience in digital and campaign reportingAbility to work in an agile manner in a rapidly changing requirements environmentGlobal and cross-functional team and partnership experience in complex, matrixed organizationsFamiliarity with BI technologies such as Power BI, Looker, Tableau, Alteryx, and DatoramaAnalytical mind with problem solving capabilities and aptitudeFamiliarity or exposure to marketing and ad technology dataExcellent communications skills, with experience communicating across groups with varying degrees of technical backgroundAnalytical, evaluative, and likes to solve problemsExperience with ad technology product development is a huge plus
Perks of working at Annalect
Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balanceGenerous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.
Compensation Range
$49,000—$70,000 USD
Annalect, a division of Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.Review Our Recruitment Privacy Notice#J-18808-Ljbffr
Annalect is the Data & Technology arm of Omnicom Media Group.
Annalect’s 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.
Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.
Team Overview
The Marketing Intelligence function has been created to lead the charge in this regard, including development of new campaign reporting solutions, and leading the migration of campaign reporting to be delivered through Omni. Our team is charged with evolving Omnicom’s campaign reporting capability and leading the transition of delivering campaign reporting through Omni. We work in tandem and in support of the agency leads to ensure success but allow for agency customizations and ownership as needed.
The Marketing Intelligence function is part of the Marketing Operations business unit within Annalect. Marketing Operations operates with one common theme that is consistent with Annalect’s overall strategy, which is to enable agencies to be able to deliver upon data-driven outcomes by providing best-in-class solutions. Unified under one organization this function contributes towards driving growth, and resource and process optimization across our agency partners which are core parts of Annalect’s strategic priorities.
Position Overview
With the introduction of Omni as Omnicom’s marketing insights and data platform, the holding company is centralizing its capabilities around provisioning data to the organization to make better, faster, and smarter decisions about their clients’ campaigns. The Marketing Intelligence function has been created to lead the charge in this regard, including development of new campaign reporting solutions, and leading the migration of campaign reporting to be delivered through Omni. This position is accountable for supporting Omnicom’s campaign reporting capability and helping to deliver the transition of campaign reporting through Omni. The role will work, alongside more senior Marketing Intelligence staff, in support of the agency leads to ensure success. Areas the incumbent will support within Marketing Intelligence include:
Tech Stack Evaluation – ongoing recommendations of standard tools and technology, define process for including new toolsTaxonomy & Naming Conventions – define standard taxonomy best practices and roll out client or account naming conventionsScoping & Pricing – templatize and customize new requests for profitable, realistic and efficient scopingAccount support – expert client specific advice & guidance, access to flex support where required and alignedBest practices & training – create and disseminate best practices related to all of the above for standardization and time savings
Key Responsibilities
Deliver on campaign and marketing intelligence reporting deliverables while acting as a champion of data quality, including:Generating reports and manipulating reporting data, as neededQuality Assurance of data and reportsCreate and assist with documentationSupport the Campaign Reporting Capability Development process, including owning or assisting with governance of taxonomy and tracking guidelinesSupport media, website, and cross-agency data aggregations as well as building and maintaining data automation systems, for example Datorama, AWS, and TableauSupport the organization in marketing intelligence capabilities, including data visualization; campaign dashboarding, reporting, and data services
Required Skills And Qualifications
1 - 2 years’ experience in digital and campaign reportingAbility to work in an agile manner in a rapidly changing requirements environmentGlobal and cross-functional team and partnership experience in complex, matrixed organizationsFamiliarity with BI technologies such as Power BI, Looker, Tableau, Alteryx, and DatoramaAnalytical mind with problem solving capabilities and aptitudeFamiliarity or exposure to marketing and ad technology dataExcellent communications skills, with experience communicating across groups with varying degrees of technical backgroundAnalytical, evaluative, and likes to solve problemsExperience with ad technology product development is a huge plus
Perks of working at Annalect
Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balanceGenerous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.
Compensation Range
$49,000—$70,000 USD
Annalect, a division of Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.Review Our Recruitment Privacy Notice#J-18808-Ljbffr