University of Cincinnati
Director of Admissions, SEM, Enrollment Management
University of Cincinnati, Cincinnati, Ohio, United States, 45208
Director of Admissions, SEM, Enrollment Management
Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 50,000 students, 11,000 faculty and staff and 340,000 alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls “the most ambitious campus design program in the country.”With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, nine straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC’s momentum has never been stronger.Job OverviewThe Office of Undergraduate Admissions at the University of Cincinnati is seeking a visionary and dynamic leader to serve as the Director of Admissions for Student Engagement and Marketing. Reporting to the Assistant Vice Provost for Admissions, the Director will drive innovative marketing and events strategies to increase student enrollment and enhance the University's brand reputation. This role is essential to achieving the University’s goal of expanding enrollment to 60,000 students by 2030.The Director will work closely with central marketing, academic colleges, campus partners, and the admissions leadership team to implement strategies that resonate with prospective students and families. They will manage a team of 11 professionals responsible for daily marketing operations, communications, recruitment and yield events, and the student tour experience.Essential FunctionsMarketing and Communication Strategies
Develop and implement a comprehensive, multi-channel marketing and communication strategy that aligns with the University’s objectives to enhance recruitment outreach, build brand affinity, and support diversity, equity, and inclusion initiatives across all student populations.Oversee and optimize the Office of Admissions’ digital presence, including website management, social media, and other online platforms.Collaborate with key stakeholders to create integrated marketing campaigns and consistent messaging.Monitor and analyze market trends, adjusting strategies as needed.Lead the development of strategic content and messaging for outreach initiatives.Establish and guide cross-functional teams to execute and assess marketing strategies.Oversee the implementation of a name-buying strategy to expand the applicant funnel.Events Management
Lead the development and enhancement of daily tour and event experiences to improve prospective student engagement.Provide strategic oversight of staffing and leadership development within the events team.Lead the planning and execution of large-scale recruitment events and yield events.Develop innovative event concepts that effectively engage diverse student populations.Lead the hiring, training, and ongoing supervision of team members.Budget Administration
Manage the operating budget for marketing and communication initiatives.Partner with the Senior Leadership team to meet the marketing and communication needs of the University.Required EducationBachelor’s DegreeRequired ExperienceSeven (7) years of admissions experience.Previous supervisory experience.Additional Qualifications ConsideredMaster's degree in Student Affairs, Higher Education, Marketing.Experience with Slate or other relevant CRM tools.Strong understanding of digital marketing tools and strategies.Excellent written and verbal communication skills.Demonstrated ability to manage budgets and analyze data.Application Process InformationA resumeA cover letter (explaining your interest in the position)List of three (3) professional references.The University of Cincinnati is an Equal Opportunity Employer.
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Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 50,000 students, 11,000 faculty and staff and 340,000 alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls “the most ambitious campus design program in the country.”With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, nine straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC’s momentum has never been stronger.Job OverviewThe Office of Undergraduate Admissions at the University of Cincinnati is seeking a visionary and dynamic leader to serve as the Director of Admissions for Student Engagement and Marketing. Reporting to the Assistant Vice Provost for Admissions, the Director will drive innovative marketing and events strategies to increase student enrollment and enhance the University's brand reputation. This role is essential to achieving the University’s goal of expanding enrollment to 60,000 students by 2030.The Director will work closely with central marketing, academic colleges, campus partners, and the admissions leadership team to implement strategies that resonate with prospective students and families. They will manage a team of 11 professionals responsible for daily marketing operations, communications, recruitment and yield events, and the student tour experience.Essential FunctionsMarketing and Communication Strategies
Develop and implement a comprehensive, multi-channel marketing and communication strategy that aligns with the University’s objectives to enhance recruitment outreach, build brand affinity, and support diversity, equity, and inclusion initiatives across all student populations.Oversee and optimize the Office of Admissions’ digital presence, including website management, social media, and other online platforms.Collaborate with key stakeholders to create integrated marketing campaigns and consistent messaging.Monitor and analyze market trends, adjusting strategies as needed.Lead the development of strategic content and messaging for outreach initiatives.Establish and guide cross-functional teams to execute and assess marketing strategies.Oversee the implementation of a name-buying strategy to expand the applicant funnel.Events Management
Lead the development and enhancement of daily tour and event experiences to improve prospective student engagement.Provide strategic oversight of staffing and leadership development within the events team.Lead the planning and execution of large-scale recruitment events and yield events.Develop innovative event concepts that effectively engage diverse student populations.Lead the hiring, training, and ongoing supervision of team members.Budget Administration
Manage the operating budget for marketing and communication initiatives.Partner with the Senior Leadership team to meet the marketing and communication needs of the University.Required EducationBachelor’s DegreeRequired ExperienceSeven (7) years of admissions experience.Previous supervisory experience.Additional Qualifications ConsideredMaster's degree in Student Affairs, Higher Education, Marketing.Experience with Slate or other relevant CRM tools.Strong understanding of digital marketing tools and strategies.Excellent written and verbal communication skills.Demonstrated ability to manage budgets and analyze data.Application Process InformationA resumeA cover letter (explaining your interest in the position)List of three (3) professional references.The University of Cincinnati is an Equal Opportunity Employer.
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