Norstella
Vice President, Norstella Real-World Data (RWD) Product Marketing_
Norstella, Springfield, Illinois, us, 62777
Vice President, Norstella Real-World Data (RWD) Product MarketingCompany:
NorstellaLocation:
Remote, United StatesDate Posted:
Aug 1, 2024Employment Type:
Full TimeJob ID:
R-492DescriptionAt Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker—and help patients in need. Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle —and get the right treatments to the right patients at the right time.Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients:Citeline
– accelerate the drug development cycleEvaluate
– bring the right drugs to marketMMIT
– identify barriers to patient accessPanalgo
– turn data into insight fasterThe Dedham Group
– think strategically for specialty therapeuticsBy combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world-class solutions in the USA, UK, The Netherlands, Japan, China and India.The Role:The VP, Real-World Data (RWD) Product Marketing will have direct responsibility for product marketing strategy and execution of Norstella’s RWD assets, products, and services. This is a highly visible role, and this individual will drive cross-functional collaboration across the Norstella business units, Real-World Data Center of Excellence team, and the Commercial organization to evangelize, drive the go-to-market strategy and support the delivery efforts for the most comprehensive real-world data assets in the industry.Key Responsibilities:Product Positioning
– Own messaging, packaging and positioning. Develop compelling product positioning and messaging that differentiates Norstella’s suite of data assets, products, services, and methodology for pharmaceutical and life science buyers.Go-to-Market Strategy
– Lead the development and execution of go-to-market plans for Norstella’s RWD suite of assets, products, and services. Coordinate with cross-functional teams including product management, marketing, and customer success.Demand Generation
– Partner closely with marketing stakeholders to build and execute compelling, high-impact internal and external marketing plans across all channels.Market Intelligence
– Develop a deep understanding of our market and customer. Conduct comprehensive market analysis to identify trends, customer needs, and competitive landscape. Use insights to inform product positioning and marketing strategies.Innovation
– Bring new products, packages and capabilities to market.Buying Process & Customer Journey
– Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.Pricing & Packaging
– Work directly with leadership and GTM teams to develop pricing and packaging strategies that will help us differentiate and win in a fast-paced marketplace.Performance Measurement
– Define and validate ROI (pre-sale models and post-sale analysis) and document client success stories.Minimum Qualifications:Bachelor’s degree in Business, Marketing, Healthcare or High Science degree10+ years of experience in product marketing or product management, ideally supporting real-world data offerings (Lab, Claims, Prescription, EMR, Hub, Specialty pharmacy data).Excels in fast-paced, dynamic, high-growth environments with an ability to succeed in a cross-functional organizationDemonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning and messagingExceptional communication and presentation skills. Comfortable interacting with senior-level clients and partnersStrong writing and PowerPoint skills are requiredResults-oriented with a can-do spirit that loves to exceed expectations, meet deadlines, and overcome obstaclesPragmatic Institute or Product Marketing Alliance Certified preferred.Our Guiding Principles for success at Norstella:Bold, Passionate, Mission-First
– We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients.Integrity, Truth, Reality
– We make promises that we can keep, and goals that push us to new heights.Kindness, Empathy, Grace
– We will empathize with everyone’s situation, provide positive and constructive feedback with kindness.Resilience, Mettle, Perseverance
– We will persevere – even in difficult and challenging situations.Humility, Gratitude, Learning
– We will be true learners by showing humility and gratitude in our work.Benefits:Medical and Prescription Drug BenefitsHealth Savings Accounts (HSA) or Flexible Spending Accounts (FSA)Dental & Vision BenefitsBasic Life and AD&D Benefits401k Retirement Plan with Company MatchCompany Paid Short & Long-Term DisabilityPaid Parental LeaveEducation ReimbursementPaid Time Off & Company HolidaysThe expected base salary for this position ranges from $200,000 to $260,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained.Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.
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NorstellaLocation:
Remote, United StatesDate Posted:
Aug 1, 2024Employment Type:
Full TimeJob ID:
R-492DescriptionAt Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker—and help patients in need. Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle —and get the right treatments to the right patients at the right time.Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients:Citeline
– accelerate the drug development cycleEvaluate
– bring the right drugs to marketMMIT
– identify barriers to patient accessPanalgo
– turn data into insight fasterThe Dedham Group
– think strategically for specialty therapeuticsBy combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world-class solutions in the USA, UK, The Netherlands, Japan, China and India.The Role:The VP, Real-World Data (RWD) Product Marketing will have direct responsibility for product marketing strategy and execution of Norstella’s RWD assets, products, and services. This is a highly visible role, and this individual will drive cross-functional collaboration across the Norstella business units, Real-World Data Center of Excellence team, and the Commercial organization to evangelize, drive the go-to-market strategy and support the delivery efforts for the most comprehensive real-world data assets in the industry.Key Responsibilities:Product Positioning
– Own messaging, packaging and positioning. Develop compelling product positioning and messaging that differentiates Norstella’s suite of data assets, products, services, and methodology for pharmaceutical and life science buyers.Go-to-Market Strategy
– Lead the development and execution of go-to-market plans for Norstella’s RWD suite of assets, products, and services. Coordinate with cross-functional teams including product management, marketing, and customer success.Demand Generation
– Partner closely with marketing stakeholders to build and execute compelling, high-impact internal and external marketing plans across all channels.Market Intelligence
– Develop a deep understanding of our market and customer. Conduct comprehensive market analysis to identify trends, customer needs, and competitive landscape. Use insights to inform product positioning and marketing strategies.Innovation
– Bring new products, packages and capabilities to market.Buying Process & Customer Journey
– Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.Pricing & Packaging
– Work directly with leadership and GTM teams to develop pricing and packaging strategies that will help us differentiate and win in a fast-paced marketplace.Performance Measurement
– Define and validate ROI (pre-sale models and post-sale analysis) and document client success stories.Minimum Qualifications:Bachelor’s degree in Business, Marketing, Healthcare or High Science degree10+ years of experience in product marketing or product management, ideally supporting real-world data offerings (Lab, Claims, Prescription, EMR, Hub, Specialty pharmacy data).Excels in fast-paced, dynamic, high-growth environments with an ability to succeed in a cross-functional organizationDemonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning and messagingExceptional communication and presentation skills. Comfortable interacting with senior-level clients and partnersStrong writing and PowerPoint skills are requiredResults-oriented with a can-do spirit that loves to exceed expectations, meet deadlines, and overcome obstaclesPragmatic Institute or Product Marketing Alliance Certified preferred.Our Guiding Principles for success at Norstella:Bold, Passionate, Mission-First
– We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients.Integrity, Truth, Reality
– We make promises that we can keep, and goals that push us to new heights.Kindness, Empathy, Grace
– We will empathize with everyone’s situation, provide positive and constructive feedback with kindness.Resilience, Mettle, Perseverance
– We will persevere – even in difficult and challenging situations.Humility, Gratitude, Learning
– We will be true learners by showing humility and gratitude in our work.Benefits:Medical and Prescription Drug BenefitsHealth Savings Accounts (HSA) or Flexible Spending Accounts (FSA)Dental & Vision BenefitsBasic Life and AD&D Benefits401k Retirement Plan with Company MatchCompany Paid Short & Long-Term DisabilityPaid Parental LeaveEducation ReimbursementPaid Time Off & Company HolidaysThe expected base salary for this position ranges from $200,000 to $260,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained.Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.
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