CHRISTUS Health
REGIONAL DIRECTOR, STRATEGIC MARKETING
CHRISTUS Health, Irving, Texas, United States, 75084
Summary:
The Regional Director of Strategic Marketing is responsible for overseeing the marketing activities in an assigned group of ministries of the CHRISTUS Health System, which includes adult acute care hospitals, clinics, and outpatient centers and many other programs and facilities.
This position supports marketing activities in ministries for both new and existing services to achieve strategic growth and improve the health and wellbeing of those we serve. This position oversees a broad range of marketing activities relative to the strategic direction and positioning of the organization and its leadership that promote, enhance, and protect brand reputation and enable the organization to become the partner of choice.
Under the supervision of system leadership, the Regional Director plans, budgets, and implements marketing, advertising, branding/signage to increase/maintain the value/perception of the brand and grow health care and retail services.
The Regional Director must have strategic reasoning skills and a deep understanding of several local health care markets, as well as the ability to work with a variety of key stakeholders to direct and inform marketing campaigns and activities. The Regional Director must monitor market dynamics and the competitive landscape to achieve a competitive advantage, as well as to provide timely and responsive changes to Marketing plans, tactics, and messaging as appropriate.
The Regional Director interfaces daily with various publics and constituents, including senior leadership at the system and market levels, community and political leaders, and regional CHRISTUS board members and Associates. The Regional Director is responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations, and patient information.
Job Competencies:
Ethics and Values
– Adheres to an appropriate and effective set of core values and beliefs during both good and bad times; acts in line with those values.
Creativity
– Comes up with new and unique ideas; easily makes connections among previously unrelated notions.
Customer Focus
– Is dedicated to meeting the expectations and requirements of internal and external customers; acts with the customers in mind.
Decision Quality
– Makes good decisions based upon a mixture of analysis, wisdom, experience, and judgment.
Drive for Results
– Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers.
Peer Relationships
– Can quickly find common ground and solve problems for the good of all; encourages collaboration.
Priority Setting
– Spends time on what’s important; quickly zeroes in on the critical few and puts the trivial many aside.
Responsibilities:
Work with system marketing and strategy resources, regional CHRISTUS leaders, and the senior vice president of group operations to create and implement effective marketing plans that achieve ministry goals.
Work with all functions of marketing to creatively incorporate strategic marketing plans, advertising, publications, digital and corporate identity into a multi-faceted program.
Lead a team of marketing specialists to develop marketing plans, implement tactics, and measure/report on performance.
Collaborate with marketing operations team to use customer relationship management (CRM) tactics to drive growth.
Create and implement plans to reach key markets via advertising, direct marketing, digital marketing, and collateral materials.
Monitor market dynamics and competitive landscape to achieve competitive advantage.
Adhere to and help implement CHRISTUS Health’s new brand standards.
Provide strategic direction in brand management, advertising, and marketing services for all components of the region.
Oversee and hold direct reports accountable for achieving success metrics and KPIs.
Ensure effective control of marketing results and that objectives fall within designated budgets.
Represent regional CHRISTUS marketing on internal committees and task forces, as requested.
Manage and maintain vendor relationships, as appropriate.
Fulfill other duties assigned.
Requirements:
Bachelor’s degree in communications, public relations, marketing, business, or related field required. Master's degree preferred.
Proven track record working in a matrixed, collaborative environment with multiple stakeholders.
Demonstrated ability to problem-solve and handle difficult issues with regard to confidentiality.
Demonstrated success in collaborating with key leaders and maintaining high Associate engagement.
Demonstrated understanding of financial operations and ability to meet/exceed expectations.
Ability to make effective presentations to various stakeholders.
Highly organized and detail-oriented with excellent project management skills.
Excellent oral and written communication skills.
Ability to effectively engage, manage, and grow a team of direct reports.
Ability to use a computer for extended periods of time.
Ability to work extended hours on occasion, including weekends and evenings.
Ability to prioritize work with little supervision and meet deadlines.
Ability to handle confidential information responsibly.
Familiarity with the CHRISTUS markets preferred.
Ten or more years of progressive leadership experience in marketing, corporate communications, and public/media relations.
Health care experience highly preferred.
Work Type:
Full Time
EEO is the law - click below for more information:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at (844) 257-6925.
#J-18808-Ljbffr
The Regional Director of Strategic Marketing is responsible for overseeing the marketing activities in an assigned group of ministries of the CHRISTUS Health System, which includes adult acute care hospitals, clinics, and outpatient centers and many other programs and facilities.
This position supports marketing activities in ministries for both new and existing services to achieve strategic growth and improve the health and wellbeing of those we serve. This position oversees a broad range of marketing activities relative to the strategic direction and positioning of the organization and its leadership that promote, enhance, and protect brand reputation and enable the organization to become the partner of choice.
Under the supervision of system leadership, the Regional Director plans, budgets, and implements marketing, advertising, branding/signage to increase/maintain the value/perception of the brand and grow health care and retail services.
The Regional Director must have strategic reasoning skills and a deep understanding of several local health care markets, as well as the ability to work with a variety of key stakeholders to direct and inform marketing campaigns and activities. The Regional Director must monitor market dynamics and the competitive landscape to achieve a competitive advantage, as well as to provide timely and responsive changes to Marketing plans, tactics, and messaging as appropriate.
The Regional Director interfaces daily with various publics and constituents, including senior leadership at the system and market levels, community and political leaders, and regional CHRISTUS board members and Associates. The Regional Director is responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations, and patient information.
Job Competencies:
Ethics and Values
– Adheres to an appropriate and effective set of core values and beliefs during both good and bad times; acts in line with those values.
Creativity
– Comes up with new and unique ideas; easily makes connections among previously unrelated notions.
Customer Focus
– Is dedicated to meeting the expectations and requirements of internal and external customers; acts with the customers in mind.
Decision Quality
– Makes good decisions based upon a mixture of analysis, wisdom, experience, and judgment.
Drive for Results
– Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers.
Peer Relationships
– Can quickly find common ground and solve problems for the good of all; encourages collaboration.
Priority Setting
– Spends time on what’s important; quickly zeroes in on the critical few and puts the trivial many aside.
Responsibilities:
Work with system marketing and strategy resources, regional CHRISTUS leaders, and the senior vice president of group operations to create and implement effective marketing plans that achieve ministry goals.
Work with all functions of marketing to creatively incorporate strategic marketing plans, advertising, publications, digital and corporate identity into a multi-faceted program.
Lead a team of marketing specialists to develop marketing plans, implement tactics, and measure/report on performance.
Collaborate with marketing operations team to use customer relationship management (CRM) tactics to drive growth.
Create and implement plans to reach key markets via advertising, direct marketing, digital marketing, and collateral materials.
Monitor market dynamics and competitive landscape to achieve competitive advantage.
Adhere to and help implement CHRISTUS Health’s new brand standards.
Provide strategic direction in brand management, advertising, and marketing services for all components of the region.
Oversee and hold direct reports accountable for achieving success metrics and KPIs.
Ensure effective control of marketing results and that objectives fall within designated budgets.
Represent regional CHRISTUS marketing on internal committees and task forces, as requested.
Manage and maintain vendor relationships, as appropriate.
Fulfill other duties assigned.
Requirements:
Bachelor’s degree in communications, public relations, marketing, business, or related field required. Master's degree preferred.
Proven track record working in a matrixed, collaborative environment with multiple stakeholders.
Demonstrated ability to problem-solve and handle difficult issues with regard to confidentiality.
Demonstrated success in collaborating with key leaders and maintaining high Associate engagement.
Demonstrated understanding of financial operations and ability to meet/exceed expectations.
Ability to make effective presentations to various stakeholders.
Highly organized and detail-oriented with excellent project management skills.
Excellent oral and written communication skills.
Ability to effectively engage, manage, and grow a team of direct reports.
Ability to use a computer for extended periods of time.
Ability to work extended hours on occasion, including weekends and evenings.
Ability to prioritize work with little supervision and meet deadlines.
Ability to handle confidential information responsibly.
Familiarity with the CHRISTUS markets preferred.
Ten or more years of progressive leadership experience in marketing, corporate communications, and public/media relations.
Health care experience highly preferred.
Work Type:
Full Time
EEO is the law - click below for more information:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at (844) 257-6925.
#J-18808-Ljbffr