Director, Marketing-IV

The successful candidate’s responsibilities will include, but not be limited to:Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market shareImplementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the propertyDevelop and implement retailer intensification strategies that drive awareness and salesPromote platform program opportunities to, and foster relationships with key retail partnersImplement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field levelCreate annual marketing budgets based on retailer dues, allocating expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives.Forecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basisManage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventoryWhere applicable, oversee and execute tourism programs to include: local/regional/national/international/Simon Shopping Destinations initiativesCoordinate all shopping center visual merchandising, signage and advertising programs to ensure quality and effective useManage where applicable all marketing work surrounding center renovations, redevelopment and expansions to ensure effective messaging to the shopper baseProvide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the centerWork with the PR agency to enhance overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and usedDrive the growth and engagement of our social media channels, as well as data collection, SMS, and Email (subscribers) for the specific centersDevelop professional business relationships with center retailersWhere applicable, drive Simon loyalty programs tailored to the individual property market and core demographicsOversee management and budget of the Guest Services operation including the hiring and training of the Guest Service Manager and Guest Services Representatives, and monitor job performance of all Guest Services staffDrive growth of Simon Gift Card programsOversee all financial forecasting budgeted for the marketing department and marketing programsHire and oversee all work assigned to the Marketing Administrative AssistantParticipate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each centerMINIMUM QUALIFICATIONS:BA or BS degree with emphasis in sales, marketing, or business4-6 years previous experience in strategic marketing, event management, sales, sponsorship, and budgetingKnowledge of retail management, marketing and advertising and working knowledge of the media industryExcellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with othersSuperior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to successFlexibility to work varied schedules including weekends and eveningsStrong team building and coaching skillsAbility to handle multiple projects simultaneouslyAbility to think strategicallyLEADERSHIP CHARACTERISTICS:Strong organization and coordination skillsStrong team building and coaching skillsAbility to handle multiple projects simultaneouslyAbility to communicate with various levels within the organizationAbout Us

Simon is a global leader in retail real estate ownership, management and development and an S&P 100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. Our portfolio includes assets of national and international renown - proven assets that are the preferred location for retailers.

In addition to our high quality properties, Simon is also known for our strong balance sheet, a long-tenured and well-respected senior management team, and our innovative spirit, as reflected in a 50 + year history of successful retail real estate development, management, and leasing. Simon was named Fortune’s Most Admired Real Estate Company eight times. We have experienced an explosion of growth and innovation unprecedented in the industry and we look forward to Simon's future.Simon is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.If you require assistance or need to request an accommodation due to a disability, please email CandidateAccommodations@simon.com. Please note this email is intended only for accommodation requests related to the application and interview process. Any other correspondence will not receive a response.

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