Marketing Specialist II, Content Writer

SCOPE OF ROLEDo you have an insatiable curiosity for what makes the world go round? Do you see a crane on the side of the road, a helicopter in the sky, or a tugboat in the water, and wonder, "Hmm, I wonder how those actually work"? Are you a creative person with a knack for storytelling? Do you get a thrill out of breaking down complex ideas into concise, clear language? Are you a team player who prefers collaboration over solo projects?If you answered "yes" to these questions, this is the job for you. As a member of the Content Team, you will play a critical role in executing Regal Rexnord's content strategy. You will report directly to the Content Lead and will work alongside fellow writers and creative marketers, strategic marketers, and third-party freelancers to create various forms of content for lead generation campaigns, brand awareness efforts, internal communications, and general marketing.The Marketing Department at Regal Rexnord is highly collaborative. You will rarely be "going it alone," as you will regularly source information from a wide array of subject matter experts, including our world-class engineers. Because our company serves over a dozen industries, your work will be intellectually stimulating and diverse. For example, one day you may be writing a whitepaper about the best conveyor belts for chicken fryers; the next you may be throwing together a social media post about gearbox repairs in copper mines. You will have the opportunity to travel the United States pursuing stories.MAJOR ACCOUNTABILITIESCreate a variety of print and digital content pieces, including but not limited to technical whitepapers, blog posts, magazine articles, case studies, brochures, social media posts, internal communications, webinar slides, etc.Work closely with subject matter experts globally to research and develop stories in alignment with business goals.Coordinate with strategic marketing campaign managers to ensure content adheres to value propositions and aligns with buyer's journey.Produce error-free, on-time copy as assigned.Conduct virtual and in-person interviews with subject matter experts on a regular basis.Willingness to learn and utilize AI tools to streamline workflow and increase efficiency.Demonstrate a passion for writing and maintain a strong attention to detail.MINIMUM QUALIFICATIONSBachelor's degree in marketing, communications, English, journalism, or related field.1-3 years of copywriting or reporting experience.Ability to successfully manage multiple campaigns running at the same time and adhering to deadlines.Strong writing and grammar skills.Curiosity and eagerness to learn.Willingness to learn about and use the latest AI tools to increase efficiency and optimize copy.Experience and Skills a Plus:Experience interviewing scientists or engineers.Experience with SEO and SEM tactics.Experience attending tradeshows.Experience developing and deploying B2B marketing campaigns.Technical writing certifications.Familiarity with, or personal connection to, any of the following industries: Aerospace, Intralogistics, Renewable Energy, Oil & Gas, Marine, Mining, Metals, Food/Beverage Processing, Packaging, Cement, Agriculture, Construction.Travel:Regardless of home location, willingness to travel up to 25% to visit Regal Rexnord facilities and attend tradeshows for content generation.

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