iHerb
Affiliate Marketing Manager- International
iHerb, Irvine, California, United States, 92713
Job Summary:
The Manager, International Affiliate Marketing role is a strategic position that will manage iHerb’s global affiliate and referral marketing programs, working cross-functionally with our international teams, product teams, marketing operations and strategic partnerships teams. The ideal candidate will have a passion for driving international affiliate program expansion, business development, ecommerce growth and global online marketing, with bilingual abilities. Preferred languages include: Arabic, Chinese, Japanese, Korean, and Spanish, with opportunity for additional global language options available.
Job Expectations:
Manage iHerb’s global performance commission-based affiliate, content, and influencer programs to drive new and existing customer acquisition and growth.
Lead new affiliate discovery and recruitment, dormant affiliate activation, and existing affiliate optimization efforts for the iHerb affiliate programs, specializing in key international markets.
Execute and implement the global affiliate partner recruitment and optimization strategy, as well as onboarding new platforms for global expansion.
Implement the strategic account plan for designated international markets to drive ongoing growth of existing partnerships and increase international brand awareness.
Build and maintain strong long-term affiliate partnerships.
Serve as a subject matter expert for affiliate marketing and act as a resource to our international marketing teams to deepen market penetration of our performance affiliate business.
Forecast and track key metrics, prepare reports on program and publisher performance, and communicate the progress of monthly/quarterly initiatives to internal stakeholders.
Collaborate with product and IT teams on integration and new feature development across owned and licensed referral platforms (Proprietary customer referral platform, as well as Partnerize, Impact, Awin, and CJ).
Evaluate and propose strategic recommendations for paid media to grow the affiliate channel by international market, reporting on opportunity performance and learnings from each campaign.
Work closely with marketing operations and creative services teams to align with existing promotional calendar, as well as development of channel-specific creative and promotions.
Monitor the incrementality of the affiliate channel for assigned markets, providing reporting to senior management, and adapting strategy to maximize impact of marketing investment.
Knowledge, Skills and Abilities:
Required:
2+ years of affiliate, performance partnerships and/or customer referral program experience in DTC ecommerce, with a focus on international markets.
5+ years of experience in digital marketing.
Experience in growth-stage ecommerce company, affiliate marketing agency, or digital marketing agency highly preferred.
Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action.
Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
Proven track record managing and growing international affiliate programs in global networks (Partnerize, Awin, CJ, Impact).
Strong understanding of the international affiliate landscape.
Exceptional analytical skills with the ability to interpret data and make data-driven strategic recommendations.
Excellent communication and negotiation skills with the ability to work cross-functionally and across different cultures.
Bilingual professional-working proficiency or native proficiency and advanced cultural understanding of a key international market.
Preferred:
We welcome candidates with professional-working proficiency or native proficiency in any major global language.
Equipment Knowledge:
Deep knowledge and experience with top affiliate marketing platforms, including Partnerize, Impact, Commission Junction, and Awin.
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.
Proficiency in Excel or Google Sheets, with experience analyzing data and creating detailed reports. Familiarity with data functions, pivot tables, and advanced formulas is preferred.
Experience Requirements:
Generally requires a minimum of five (5) plus years of digital marketing, CRM, retention, and/or marketing operations experience, preferably in DTC ecommerce or digital agency environment.
Education Requirements:
Bachelor’s Degree or equivalent experience preferred.
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The Manager, International Affiliate Marketing role is a strategic position that will manage iHerb’s global affiliate and referral marketing programs, working cross-functionally with our international teams, product teams, marketing operations and strategic partnerships teams. The ideal candidate will have a passion for driving international affiliate program expansion, business development, ecommerce growth and global online marketing, with bilingual abilities. Preferred languages include: Arabic, Chinese, Japanese, Korean, and Spanish, with opportunity for additional global language options available.
Job Expectations:
Manage iHerb’s global performance commission-based affiliate, content, and influencer programs to drive new and existing customer acquisition and growth.
Lead new affiliate discovery and recruitment, dormant affiliate activation, and existing affiliate optimization efforts for the iHerb affiliate programs, specializing in key international markets.
Execute and implement the global affiliate partner recruitment and optimization strategy, as well as onboarding new platforms for global expansion.
Implement the strategic account plan for designated international markets to drive ongoing growth of existing partnerships and increase international brand awareness.
Build and maintain strong long-term affiliate partnerships.
Serve as a subject matter expert for affiliate marketing and act as a resource to our international marketing teams to deepen market penetration of our performance affiliate business.
Forecast and track key metrics, prepare reports on program and publisher performance, and communicate the progress of monthly/quarterly initiatives to internal stakeholders.
Collaborate with product and IT teams on integration and new feature development across owned and licensed referral platforms (Proprietary customer referral platform, as well as Partnerize, Impact, Awin, and CJ).
Evaluate and propose strategic recommendations for paid media to grow the affiliate channel by international market, reporting on opportunity performance and learnings from each campaign.
Work closely with marketing operations and creative services teams to align with existing promotional calendar, as well as development of channel-specific creative and promotions.
Monitor the incrementality of the affiliate channel for assigned markets, providing reporting to senior management, and adapting strategy to maximize impact of marketing investment.
Knowledge, Skills and Abilities:
Required:
2+ years of affiliate, performance partnerships and/or customer referral program experience in DTC ecommerce, with a focus on international markets.
5+ years of experience in digital marketing.
Experience in growth-stage ecommerce company, affiliate marketing agency, or digital marketing agency highly preferred.
Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action.
Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
Proven track record managing and growing international affiliate programs in global networks (Partnerize, Awin, CJ, Impact).
Strong understanding of the international affiliate landscape.
Exceptional analytical skills with the ability to interpret data and make data-driven strategic recommendations.
Excellent communication and negotiation skills with the ability to work cross-functionally and across different cultures.
Bilingual professional-working proficiency or native proficiency and advanced cultural understanding of a key international market.
Preferred:
We welcome candidates with professional-working proficiency or native proficiency in any major global language.
Equipment Knowledge:
Deep knowledge and experience with top affiliate marketing platforms, including Partnerize, Impact, Commission Junction, and Awin.
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.
Proficiency in Excel or Google Sheets, with experience analyzing data and creating detailed reports. Familiarity with data functions, pivot tables, and advanced formulas is preferred.
Experience Requirements:
Generally requires a minimum of five (5) plus years of digital marketing, CRM, retention, and/or marketing operations experience, preferably in DTC ecommerce or digital agency environment.
Education Requirements:
Bachelor’s Degree or equivalent experience preferred.
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