Twilio
Director, Marketing Operations
Twilio, Seattle, Washington, us, 98127
See yourself at Twilio
Join the team as Twilio’s next Director, Marketing Operations.
Who we are & why we’re hiring
Twilio powers real-time business communications and data solutions that help
companies and developers worldwide
build better applications and customer experiences.
Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia, and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support
diversity, equity & inclusion
wherever we do business.
About the job
This position is needed to build a standard of excellence with our marketing technology, data operations/privacy guidelines, and campaign processes. We need a thought leader that will help establish a vision for how we optimize our tech stack and integrate across go-to-market functions. This role is critical for cross-functional collaboration.
Responsibilities
In this role, you’ll:
Define the Marketing Operations vision and strategy by building team goals and being accountable for them.
Own all marketing operations functions including campaign operations, platform & data operations, project management, and lead routing.
Lead and mentor a high performing marketing operations team as well as manage our external consultant relationships to serve the WW marketing team and their program needs.
Drive the design, implementation, integration, and management of the Marketing Tech Stack including tool selection, evaluation, and vendor management.
Own and influence “the Lead Factory”. Provide input to optimize our machine learning scoring algorithms, work with SDR leadership and Analytics to inform routing decisions, and ensure there is no disruption to our lead flow.
Embrace the “heart of marketing”. Ensure data is properly collected and connected with other systems, find new ways to enrich the marketing data set, regularly cleanse data, and maintain best practices around marketing and data privacy.
Develop best in class strategies to drive efficiencies and maximize resources across the team.
Serve as a trusted advisor and strategy lead to manage critical relationships with Sales Operations, Sales Development, and our Marketing stakeholders.
Qualifications
Required:
10+ years of progressive Marketing Operations experience with a deep technical understanding of Marketo and knowledge of Salesforce.
4+ years of managing a team and a great talent developer with a ‘team first’ attitude to help build the next generation of leaders.
A strong leadership presence with a track record of building relationships across marketing/sales stakeholders.
Curiosity for data and the ability to make recommendations to our marketing data strategy to support our Analytics teams.
Strong understanding of product-led Growth Marketing and building innovation into campaign strategies.
Technical understanding of data sourcing/management, ETL development, Entity Relationship Diagrams (ERDs).
Support our marketing systems architecture and strategy to ensure actionable insights pass seamlessly between marketing, sales, and other key systems.
Solid experience building scalable and sustainable marketing operations processes and programs.
Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas.
Desired:
Experience across tech stack including: CDP solutions (Segment preferred), Enrichment tools (Clearbit, DataFox, D&B), Analytics (Tableau, Einstein, Looker, Google Analytics) and DBMS such as Snowflake, Amazon S3.
Experience with Marketo implementations and migrations.
Location
This role will be remote but is not eligible to be hired in San Francisco, CA, Oakland, CA, San Jose, CA, or the surrounding areas.
Travel
For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
What We Offer
There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call
Twilio Magic . Additionally, we empower employees to build
positive change in their communities
by supporting their volunteering and donation efforts.
So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!
#J-18808-Ljbffr
Join the team as Twilio’s next Director, Marketing Operations.
Who we are & why we’re hiring
Twilio powers real-time business communications and data solutions that help
companies and developers worldwide
build better applications and customer experiences.
Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia, and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support
diversity, equity & inclusion
wherever we do business.
About the job
This position is needed to build a standard of excellence with our marketing technology, data operations/privacy guidelines, and campaign processes. We need a thought leader that will help establish a vision for how we optimize our tech stack and integrate across go-to-market functions. This role is critical for cross-functional collaboration.
Responsibilities
In this role, you’ll:
Define the Marketing Operations vision and strategy by building team goals and being accountable for them.
Own all marketing operations functions including campaign operations, platform & data operations, project management, and lead routing.
Lead and mentor a high performing marketing operations team as well as manage our external consultant relationships to serve the WW marketing team and their program needs.
Drive the design, implementation, integration, and management of the Marketing Tech Stack including tool selection, evaluation, and vendor management.
Own and influence “the Lead Factory”. Provide input to optimize our machine learning scoring algorithms, work with SDR leadership and Analytics to inform routing decisions, and ensure there is no disruption to our lead flow.
Embrace the “heart of marketing”. Ensure data is properly collected and connected with other systems, find new ways to enrich the marketing data set, regularly cleanse data, and maintain best practices around marketing and data privacy.
Develop best in class strategies to drive efficiencies and maximize resources across the team.
Serve as a trusted advisor and strategy lead to manage critical relationships with Sales Operations, Sales Development, and our Marketing stakeholders.
Qualifications
Required:
10+ years of progressive Marketing Operations experience with a deep technical understanding of Marketo and knowledge of Salesforce.
4+ years of managing a team and a great talent developer with a ‘team first’ attitude to help build the next generation of leaders.
A strong leadership presence with a track record of building relationships across marketing/sales stakeholders.
Curiosity for data and the ability to make recommendations to our marketing data strategy to support our Analytics teams.
Strong understanding of product-led Growth Marketing and building innovation into campaign strategies.
Technical understanding of data sourcing/management, ETL development, Entity Relationship Diagrams (ERDs).
Support our marketing systems architecture and strategy to ensure actionable insights pass seamlessly between marketing, sales, and other key systems.
Solid experience building scalable and sustainable marketing operations processes and programs.
Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas.
Desired:
Experience across tech stack including: CDP solutions (Segment preferred), Enrichment tools (Clearbit, DataFox, D&B), Analytics (Tableau, Einstein, Looker, Google Analytics) and DBMS such as Snowflake, Amazon S3.
Experience with Marketo implementations and migrations.
Location
This role will be remote but is not eligible to be hired in San Francisco, CA, Oakland, CA, San Jose, CA, or the surrounding areas.
Travel
For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
What We Offer
There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call
Twilio Magic . Additionally, we empower employees to build
positive change in their communities
by supporting their volunteering and donation efforts.
So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!
#J-18808-Ljbffr