Montana State University
Director for Marketing and Game Operations
Montana State University, Bozeman, Montana, us, 59772
Montana State University - Director for Marketing and Game Operations
Location: Bozeman, MontanaFor questions regarding this position, please contact:Casey Fox at 406-994-5707 or
casey.fox2@msubobcats.comClassification Title:
Managing DirectorWorking Title:
Director for Marketing and Game OperationsBrief Position Overview:
Montana State University is a NCAA Division I institution. As a member of the Big Sky Conference, it sponsors 15 varsity sports. The Director of Marketing and Game Operations reports to the Deputy Athletic Director – External Relations and is responsible for the comprehensive marketing strategy of Bobcat Athletics, promoting its brand, teams, and events through multiple marketing channels, and operating in-game operations.Position Number:
4C5125Appointment Type:
ProfessionalContract Term:
Fiscal YearFLSA:
ExemptFTE:
1.0Salary:
$50,000 - $55,000 annually, commensurate with experience, education, and qualificationsRecruitment Type:
OpenGeneral Statement:
The Director of Marketing and Game Operations is responsible for promoting Bobcat Athletics and generating revenue through marketing, corporate sponsorships, licensing, multi-media rights, ticket sales, and social media. This position requires initiation and execution of targeted multi-platform marketing campaigns with a focus on optimizing communications with consumer audiences while acquiring/retaining consumers to increase game day attendance.Duties and Responsibilities:Develop and implement a multi-year, multi-platform marketing strategy for the Athletic Department to increase attendance.Partner with the Bobcat Ticket Office to integrate new marketing into existing tools and systems.Create and execute real-time brand content during live events.Manage the strategy, creation, and distribution of content for Bobcat Athletics social media accounts.Track and analyze social/digital metrics to deliver performance reports.Oversee promotional game management for all sports.Assist in the design and development of promotional materials.Develop and implement a social media strategy to increase brand awareness and fan participation.Act as the liaison between Athletics and the student body.Supervise game operations personnel and in-game promotional staff.Supervise interns, hourly staff, and student workers.Required Qualifications:Bachelor’s degree in Sport Administration, Business, Marketing, Communications, or a related field, or an equivalent combination of education and/or experience.Significant experience in digital and event marketing in collegiate athletics or professional sports.Proven brand building skills and creative thought process.Experience with multi-channel marketing, including web, social, mobile, and email marketing campaigns.Knowledge of web analytics such as SEO, Google Analytics, and AdWords.Experience with email marketing platforms and tracking analytics.Preferred Qualifications:Master’s degree in a related field.Examples of previous work in marketing campaigns.Progressive experience at a NCAA Division I or professional sports level.Knowledge of Big Sky Conference and NCAA rules and regulations.The Successful Candidate Will:Exhibit excellent verbal and written communication skills.Function as a collaborative team leader in a fast-paced environment.Possess excellent organization skills and a strong work ethic.Build and maintain positive relationships with internal and external constituents.Demonstrate superior organization, strategic thinking, and problem-solving skills.Position Special Requirements:
This job description should not be construed as an exhaustive statement of duties. Montana State University retains the right to assign or reassign duties as needed.Physical Demands:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, with or without reasonable accommodations.Number of Vacancies:
1Desired Start Date:
Upon completion of successful searchOpen Date:
Screening of applications will begin on September 3, 2024; applications will continue to be accepted until an adequate applicant pool is established.EEO Statement:
Montana State University is an equal opportunity employer. MSU does not discriminate against any applicant on the basis of race, color, religion, creed, political ideas, sex, sexual orientation, gender identity, age, marital status, national origin, physical or mental disability, or any other protected class status.
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Location: Bozeman, MontanaFor questions regarding this position, please contact:Casey Fox at 406-994-5707 or
casey.fox2@msubobcats.comClassification Title:
Managing DirectorWorking Title:
Director for Marketing and Game OperationsBrief Position Overview:
Montana State University is a NCAA Division I institution. As a member of the Big Sky Conference, it sponsors 15 varsity sports. The Director of Marketing and Game Operations reports to the Deputy Athletic Director – External Relations and is responsible for the comprehensive marketing strategy of Bobcat Athletics, promoting its brand, teams, and events through multiple marketing channels, and operating in-game operations.Position Number:
4C5125Appointment Type:
ProfessionalContract Term:
Fiscal YearFLSA:
ExemptFTE:
1.0Salary:
$50,000 - $55,000 annually, commensurate with experience, education, and qualificationsRecruitment Type:
OpenGeneral Statement:
The Director of Marketing and Game Operations is responsible for promoting Bobcat Athletics and generating revenue through marketing, corporate sponsorships, licensing, multi-media rights, ticket sales, and social media. This position requires initiation and execution of targeted multi-platform marketing campaigns with a focus on optimizing communications with consumer audiences while acquiring/retaining consumers to increase game day attendance.Duties and Responsibilities:Develop and implement a multi-year, multi-platform marketing strategy for the Athletic Department to increase attendance.Partner with the Bobcat Ticket Office to integrate new marketing into existing tools and systems.Create and execute real-time brand content during live events.Manage the strategy, creation, and distribution of content for Bobcat Athletics social media accounts.Track and analyze social/digital metrics to deliver performance reports.Oversee promotional game management for all sports.Assist in the design and development of promotional materials.Develop and implement a social media strategy to increase brand awareness and fan participation.Act as the liaison between Athletics and the student body.Supervise game operations personnel and in-game promotional staff.Supervise interns, hourly staff, and student workers.Required Qualifications:Bachelor’s degree in Sport Administration, Business, Marketing, Communications, or a related field, or an equivalent combination of education and/or experience.Significant experience in digital and event marketing in collegiate athletics or professional sports.Proven brand building skills and creative thought process.Experience with multi-channel marketing, including web, social, mobile, and email marketing campaigns.Knowledge of web analytics such as SEO, Google Analytics, and AdWords.Experience with email marketing platforms and tracking analytics.Preferred Qualifications:Master’s degree in a related field.Examples of previous work in marketing campaigns.Progressive experience at a NCAA Division I or professional sports level.Knowledge of Big Sky Conference and NCAA rules and regulations.The Successful Candidate Will:Exhibit excellent verbal and written communication skills.Function as a collaborative team leader in a fast-paced environment.Possess excellent organization skills and a strong work ethic.Build and maintain positive relationships with internal and external constituents.Demonstrate superior organization, strategic thinking, and problem-solving skills.Position Special Requirements:
This job description should not be construed as an exhaustive statement of duties. Montana State University retains the right to assign or reassign duties as needed.Physical Demands:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, with or without reasonable accommodations.Number of Vacancies:
1Desired Start Date:
Upon completion of successful searchOpen Date:
Screening of applications will begin on September 3, 2024; applications will continue to be accepted until an adequate applicant pool is established.EEO Statement:
Montana State University is an equal opportunity employer. MSU does not discriminate against any applicant on the basis of race, color, religion, creed, political ideas, sex, sexual orientation, gender identity, age, marital status, national origin, physical or mental disability, or any other protected class status.
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