Mohawk Industries, Inc.
Marketing Specialist
Mohawk Industries, Inc., Georgia Center, Vermont, United States,
Requisition ID:
79382Marketing Specialist
Georgia, United StatesAt Mohawk Industries, we’re committed to more – more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what’s important to you.What we're looking for:The Marketing Specialist is an established performer that works to facilitate and support General Marketing function and projects by utilizing strong knowledge of industry practices and standards. This role is responsible for supporting the planning and execution of various marketing activities.What you'll do:Create ongoing, strategic dialogue cross-functionally with product management, product design, channel management and sales to ensure accurate and effective product marketing is activated to all strategic stakeholders across all platforms.Perform necessary competitive marketing analysis based on consumer insights, voice of customer and financial data. Analyzes results and takes corrective actions to guarantee achievement of product marketing objectives.Coordinates with broader Marketing team to develop and or implement the advertising and public relations campaigns, including events, sponsorships, relevant trade shows, eCommerce, brand.com, instore merchandising, online digital merchandising, and trade media.Coordinates with Creative Services and IS to ensure all new content, applications and technologies are being leveraged to meet the strategic goals of the business unit.Brief & oversee content development with Mohawk Creative to ensure the following:
Marketing content is developed and leveraged within a consistent, accurate, integrated strategy across all media.Ensures all product marketing materials are accurate, up-to-date and available for use.Establishes and maintains a consistent corporate image throughout the product lines, promotional materials, and events.
Support SBU meetings and functions as a strategic liaison and business partner within the marketing organization. Accountable for strategic alignment, reporting results and key deliverables to the business team.Primary contact to support and drive the business strategy through the marketing function.What you have:Bachelor’s degree in a related field preferred.2-4 years of job-related experience OR equivalent combination of education and experience.What you're good at:Excellent presentation, oral, written and interpersonal skills to effectively interact across levels in the organization including leadership, COE teams, other internal and external business contacts.Ability to effectively lead project & key deliverables supported by a diverse work group; to achieve results through team efforts, and the desire and ability to motivate, persuade and direct the activities of others.Ability to manage/implement projects and/or contribute to concept development.Problem solving, analytical skills and the ability to balance multiple tasks simultaneously.High level of creativity, ingenuity, and judgment required.Ability to use windows-based operating systems environment (ex. Word, Excel, PowerPoint).Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements.Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.
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79382Marketing Specialist
Georgia, United StatesAt Mohawk Industries, we’re committed to more – more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what’s important to you.What we're looking for:The Marketing Specialist is an established performer that works to facilitate and support General Marketing function and projects by utilizing strong knowledge of industry practices and standards. This role is responsible for supporting the planning and execution of various marketing activities.What you'll do:Create ongoing, strategic dialogue cross-functionally with product management, product design, channel management and sales to ensure accurate and effective product marketing is activated to all strategic stakeholders across all platforms.Perform necessary competitive marketing analysis based on consumer insights, voice of customer and financial data. Analyzes results and takes corrective actions to guarantee achievement of product marketing objectives.Coordinates with broader Marketing team to develop and or implement the advertising and public relations campaigns, including events, sponsorships, relevant trade shows, eCommerce, brand.com, instore merchandising, online digital merchandising, and trade media.Coordinates with Creative Services and IS to ensure all new content, applications and technologies are being leveraged to meet the strategic goals of the business unit.Brief & oversee content development with Mohawk Creative to ensure the following:
Marketing content is developed and leveraged within a consistent, accurate, integrated strategy across all media.Ensures all product marketing materials are accurate, up-to-date and available for use.Establishes and maintains a consistent corporate image throughout the product lines, promotional materials, and events.
Support SBU meetings and functions as a strategic liaison and business partner within the marketing organization. Accountable for strategic alignment, reporting results and key deliverables to the business team.Primary contact to support and drive the business strategy through the marketing function.What you have:Bachelor’s degree in a related field preferred.2-4 years of job-related experience OR equivalent combination of education and experience.What you're good at:Excellent presentation, oral, written and interpersonal skills to effectively interact across levels in the organization including leadership, COE teams, other internal and external business contacts.Ability to effectively lead project & key deliverables supported by a diverse work group; to achieve results through team efforts, and the desire and ability to motivate, persuade and direct the activities of others.Ability to manage/implement projects and/or contribute to concept development.Problem solving, analytical skills and the ability to balance multiple tasks simultaneously.High level of creativity, ingenuity, and judgment required.Ability to use windows-based operating systems environment (ex. Word, Excel, PowerPoint).Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements.Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.
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