Marketing Data Analyst

SummaryWe are seeking a highly analytical and data-driven Marketing and Web Data Analyst to join our team. This role is pivotal in driving data-informed decision-making across our marketing and revenue functions. The ideal candidate will have a solid foundation in data analysis, reporting, and visualization, with a passion for uncovering actionable insights that drive business growth.Data Analysis and Reporting:Develop and maintain comprehensive performance metrics and KPIs to measure the effectiveness of marketing and revenue campaigns, channels, and initiatives.Conduct in-depth data analysis to identify trends, patterns, and opportunities for improvement.Support ad-hoc analysis and reporting requests to address specific business questions or challenges.Build and maintain advanced reporting dashboards using Power BI and similar tools to provide clear and actionable insights to the marketing and leadership teams.Utilize Google Analytics to track website traffic, user journey and behavior, UX/UI efficiency, and conversion rates.Advanced proficiency in SQL to extract, clean, and transform revenue and customer data for analysis.Customer Segmentation and Analysis:Develop customer segmentation models to identify distinct customer groups and their preferences.Develop predictive models to forecast future trends in customer behavior, sales, and market conditions.Conduct cluster analysis to uncover hidden patterns, customer behaviors, and their migration from less to more engaged (or vice versa).Analyze customer data to understand customer lifecycle and the key driving factors of lifetime value, purchase behavior, retention, and churn rates.Insight Generation and Communication:Translate complex data into actionable insights and recommendations for the marketing, ecommerce, sales, and operations teams.Develop and deliver compelling presentations to communicate findings to cross-functional leadership teams.Collaborate with marketing teams to optimize campaign performance based on data-driven insights from A/B/Multivariate tests and test/ control incrementality measurement.Dashboard Creation and Maintenance:Design and build interactive dashboards to visualize key performance indicators and trends.Ensure data accuracy, consistency, and timely updates within dashboards.Process Improvement:Identify opportunities to improve data collection, analysis, reporting, and processes across marketing, eCommerce, sales, and operations.Recommend and implement data-driven process enhancements to increase efficiency and effectiveness of revenue and customer actions.QualificationsBachelor's degree in Statistics, Mathematics, Economics, or a related field.3+ years of experience in a data analysis or marketing analytics role.Advanced proficiency in Google Analytics, Power BI, SQL, and statistical tools/ packages.Advanced Excel skills, including data manipulation, pivot tables, pivot charts, and data modeling.Experience in customer segmentation, cluster analysis, and statistical modeling.Advanced analytical and problem-solving skills with the ability to think critically.Excellent communication and presentation skills to effectively convey insights to stakeholders.Detail-oriented with a high degree of accuracy and attention to detail.Ability to work independently and collaboratively within a cross-functional team.Join our team and help shape the future of Banner Solutions through innovative strategies and impactful initiatives. If you are a data-driven individual with a passion for uncovering actionable insights, drive business growth, and are eager to make a meaningful impact, we want to hear from you!

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