Taylor and Francis
Marketing Manager: B2B Planning (EMENA)
Taylor and Francis, Milton, Florida, United States, 32570
Company Description
Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.
Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.
Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.
Job Description
We have an exciting opportunity for a talented individual to join the EMENA B2B planning team as a Marketing Manager for Advanced Learning covering our Course and Library markets.
This role assumes strategic responsibility for ensuring marketing campaign briefs are developed to support Library and Faculty customer engagement in the key HSS portfolio area of focus for EMENA.
We are looking for a motivated, commercially focused individual who will develop the go-to-market strategies which underpin the formal regional strategic plan, working alongside the Regional Director of Marketing.
You will be responsible for building out campaigns, setting measurable goals as well tracking, monitoring and reporting on ROI as key successes in this role. A deep understanding of the EMENA market/region will enable you to develop multi-channel marketing campaigns driven and informed by performance data to make decisions.
What you’ll be doing
Define and implement region-specific marketing plans with a focus on the HSS subject portfolio marketing to our core Library and Course Market customers.
Develop marketing campaigns that align to commercial growth/retention, revenue and inspection copies targets
Track, monitor, and measure success using OKRs.
Collaborate internally with other functions within the global Marketing, Commercial, Editorial, and Marketing Insights teams.
Promote regional work using case studies and practical examples of success and where learnings will be used to improve and enhance regional efforts.
Manage regional budget, ensuring investment is placed in high value/return areas.
Work with specialist teams to ensure content localisation and adaptation based on customer needs, setting high standards for planning and deliverables.
Make informed recommendations using data, and take advantage of opportunities in region, being flexible and adaptable which return on investment.
Accountable for managing own learning, taking responsibility to identify and develop skills gaps.
Qualifications
In order to be successful in this role you will:
have the ability to analyse information and data to ensure a well-executed regional marketing strategy is in place
have excellent communication skills and ability to inspire others towards a common vision or goal
be a results-oriented and independent marketer who can think outside the box, using their own initiative to achieve a set of results
have a demonstrated ability to drive a well-executed integrated marketing programme
have a commercial mindset and understand the need to align the marketing strategy with the sales/commercial objectives/needs (e.g. understanding the pipeline value of a set of leads)
have a flexible and adaptable approach, with the ability to successfully influence and work in a matrix-environment
have strong interpersonal, organisational and presentation skills
have an exceptional team player mindset
Additional Information
Location:
This role is offered on a truly balanced working model with the successful candidate being able to commute when required to our Milton Park, Abingdon-on-Thames office hub, with the remaining time working from home.
Closing Date:
Applications will close on 2nd September 2024
- but please note that applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising, so we encourage you to apply at the earliest opportunity.
What we offer in return
:
A salary of £52,000 pa + 10% bonus
An excellent work/life balance with a fantastic, flexible working culture
25 days annual leave per year plus a day off for your birthday
3 additional discretionary days off during the holiday season at the end of the year
4 paid volunteering days each year
Company funded single cover private medical insurance
Employee assistance programme – offering 24/7 well-being support
Share Match – Plan that matches every share purchased with two free shares.
Pension scheme
Life assurance, plus optical and medical care
Being Yourself at Taylor & Francis
If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.
Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.
We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers
Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.
https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/
Taylor & Francis Group an Informa Business
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law. This role may also be available on a flexible working or part time basis – please ask the Talent Acquisition team for more information.
To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/care
#J-18808-Ljbffr
Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.
Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.
Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.
Job Description
We have an exciting opportunity for a talented individual to join the EMENA B2B planning team as a Marketing Manager for Advanced Learning covering our Course and Library markets.
This role assumes strategic responsibility for ensuring marketing campaign briefs are developed to support Library and Faculty customer engagement in the key HSS portfolio area of focus for EMENA.
We are looking for a motivated, commercially focused individual who will develop the go-to-market strategies which underpin the formal regional strategic plan, working alongside the Regional Director of Marketing.
You will be responsible for building out campaigns, setting measurable goals as well tracking, monitoring and reporting on ROI as key successes in this role. A deep understanding of the EMENA market/region will enable you to develop multi-channel marketing campaigns driven and informed by performance data to make decisions.
What you’ll be doing
Define and implement region-specific marketing plans with a focus on the HSS subject portfolio marketing to our core Library and Course Market customers.
Develop marketing campaigns that align to commercial growth/retention, revenue and inspection copies targets
Track, monitor, and measure success using OKRs.
Collaborate internally with other functions within the global Marketing, Commercial, Editorial, and Marketing Insights teams.
Promote regional work using case studies and practical examples of success and where learnings will be used to improve and enhance regional efforts.
Manage regional budget, ensuring investment is placed in high value/return areas.
Work with specialist teams to ensure content localisation and adaptation based on customer needs, setting high standards for planning and deliverables.
Make informed recommendations using data, and take advantage of opportunities in region, being flexible and adaptable which return on investment.
Accountable for managing own learning, taking responsibility to identify and develop skills gaps.
Qualifications
In order to be successful in this role you will:
have the ability to analyse information and data to ensure a well-executed regional marketing strategy is in place
have excellent communication skills and ability to inspire others towards a common vision or goal
be a results-oriented and independent marketer who can think outside the box, using their own initiative to achieve a set of results
have a demonstrated ability to drive a well-executed integrated marketing programme
have a commercial mindset and understand the need to align the marketing strategy with the sales/commercial objectives/needs (e.g. understanding the pipeline value of a set of leads)
have a flexible and adaptable approach, with the ability to successfully influence and work in a matrix-environment
have strong interpersonal, organisational and presentation skills
have an exceptional team player mindset
Additional Information
Location:
This role is offered on a truly balanced working model with the successful candidate being able to commute when required to our Milton Park, Abingdon-on-Thames office hub, with the remaining time working from home.
Closing Date:
Applications will close on 2nd September 2024
- but please note that applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising, so we encourage you to apply at the earliest opportunity.
What we offer in return
:
A salary of £52,000 pa + 10% bonus
An excellent work/life balance with a fantastic, flexible working culture
25 days annual leave per year plus a day off for your birthday
3 additional discretionary days off during the holiday season at the end of the year
4 paid volunteering days each year
Company funded single cover private medical insurance
Employee assistance programme – offering 24/7 well-being support
Share Match – Plan that matches every share purchased with two free shares.
Pension scheme
Life assurance, plus optical and medical care
Being Yourself at Taylor & Francis
If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.
Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.
We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers
Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.
https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/
Taylor & Francis Group an Informa Business
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law. This role may also be available on a flexible working or part time basis – please ask the Talent Acquisition team for more information.
To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/care
#J-18808-Ljbffr