Freemans Grattan Holdings (fgh)
Senior Campaigns & Brand Marketing Executive
Freemans Grattan Holdings (fgh), Little Germany, Pennsylvania, United States,
Senior Campaigns & Brand Marketing Executive
About the role
We have an exciting opportunity for a Senior Campaign and Brand Marketing Executive you will be responsible for the planning, execution, and analysis of marketing campaigns across multiple channels. You'll work closely with cross-functional teams to ensure campaigns are aligned with business objectives and deliver measurable results.This is a hybrid role - working at least 2 days in the office with the remainder from home.Role Responsibilities
Campaign Planning:
Develop and manage end-to-end marketing campaigns, ensuring alignment with business goals and brand guidelines.Content Planning:
Support the Senior Campaign Manager with content planning for the upcoming season.Execution:
Coordinate with creative, digital, and marketing teams to execute campaigns across various channels (email, social media, paid media, onsite, etc.).Brand Partnership Collaboration:
Work closely with relevant buying teams and third-party brands to optimise marketing opportunities and build strong relationships.Agency Management:
Manage the day-to-day relationship with the PR agency to ensure consistent messaging and maximise PR opportunities.Performance Tracking:
Monitor and report on the performance of campaigns, using analytics to measure success and optimise future efforts.Support and Lead Initiatives:
Support and lead where appropriate project initiative groups, such as OGSM-driven groups like Lingerie and Bonprix.Budget Management:
Maintain cost trackers and manage purchase orders (POs).Cross-Functional Collaboration:
Work closely with buying, creative, financial services, and wider marketing teams to ensure campaign integration and consistency. Attend and lead cross-functional meetings where appropriate.Optimisation:
Identify opportunities for campaign optimisation and suggest improvements to enhance effectiveness.Travel:
Occasional travel to meet with agencies and third-party brands to strengthen partnerships and explore new marketing opportunities.Line Management:
Manage and coach Campaign and Brand Marketing Executives, including planning workloads and conducting 1-2-1s.Customer Focus:
Be committed to achieving positive outcomes for customers at all times.Compliance:
Ensure compliance with all applicable UK and local regulations, Company Policies, and FCA Conduct Rules.Company Values:
Demonstrate behaviors in line with our Company values.Health and Safety:
Take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work.About you
Experience in brand and/ or campaign managementExperience working with and managing external agencies and partnersEducated in Marketing, Business Studies to A Level or Degree Level, OR have relevant experienceAnalytical and strong excel and reporting skillsHigh level of drive and motivationKnowledge of emerging technologiesHighly organised with a strong attention to detailAbility to work under pressure to tight deadlines with high levels of accuracyStrong written and verbal communication skillsCan work individually or as part of a teamAble to commute to Bradford city centreCompetitor knowledge and understanding in both retail and onlineLine management experience beneficialWhy FGH?
Our staff enjoy competitive benefits including staff discount, generous annual leave, healthcare cash plan together with a vibrant, colourful, creative and flexible working atmosphere. With our competitive benefits, and supportive teams our staff enjoy helping us on our mission and benefit greatly from the challenges that come with working for a successful retailer.About us
Freemans Grattan Holdings (FGH) is based in West Yorkshire and is part of the OTTO Group – one of the world's largest online retailers.Home to familiar brands such as Freemans, Grattan and Kaleidoscope, we have over 100 years of experience.We're on a mission to help our customers live their best lives through a choice of
quality basics , the
brands they love
and credible
exclusive product
supported by
easy and rewarding ways to pay .We offer excellent service and delivery seven days a week, with so much going for us - why not be part of the story.We have over 600 UK employees working for us in various functions, including Marketing and Creative, Customer Experience, Warehousing and Logistics, Financial Services, Transformation, Buying and Merchandising, IT and Support Services.Our values of
Resilience ,
Empathy, Ambition, Commitment,
and
Honesty
underpin our vibrant and dynamic culture.We're heading for some exciting and challenging places, so why not join us and be part of our vision to create a
modern, digital retailer
with
powerful customer brands ,
exciting product
and
compelling financial services.
#J-18808-Ljbffr
About the role
We have an exciting opportunity for a Senior Campaign and Brand Marketing Executive you will be responsible for the planning, execution, and analysis of marketing campaigns across multiple channels. You'll work closely with cross-functional teams to ensure campaigns are aligned with business objectives and deliver measurable results.This is a hybrid role - working at least 2 days in the office with the remainder from home.Role Responsibilities
Campaign Planning:
Develop and manage end-to-end marketing campaigns, ensuring alignment with business goals and brand guidelines.Content Planning:
Support the Senior Campaign Manager with content planning for the upcoming season.Execution:
Coordinate with creative, digital, and marketing teams to execute campaigns across various channels (email, social media, paid media, onsite, etc.).Brand Partnership Collaboration:
Work closely with relevant buying teams and third-party brands to optimise marketing opportunities and build strong relationships.Agency Management:
Manage the day-to-day relationship with the PR agency to ensure consistent messaging and maximise PR opportunities.Performance Tracking:
Monitor and report on the performance of campaigns, using analytics to measure success and optimise future efforts.Support and Lead Initiatives:
Support and lead where appropriate project initiative groups, such as OGSM-driven groups like Lingerie and Bonprix.Budget Management:
Maintain cost trackers and manage purchase orders (POs).Cross-Functional Collaboration:
Work closely with buying, creative, financial services, and wider marketing teams to ensure campaign integration and consistency. Attend and lead cross-functional meetings where appropriate.Optimisation:
Identify opportunities for campaign optimisation and suggest improvements to enhance effectiveness.Travel:
Occasional travel to meet with agencies and third-party brands to strengthen partnerships and explore new marketing opportunities.Line Management:
Manage and coach Campaign and Brand Marketing Executives, including planning workloads and conducting 1-2-1s.Customer Focus:
Be committed to achieving positive outcomes for customers at all times.Compliance:
Ensure compliance with all applicable UK and local regulations, Company Policies, and FCA Conduct Rules.Company Values:
Demonstrate behaviors in line with our Company values.Health and Safety:
Take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work.About you
Experience in brand and/ or campaign managementExperience working with and managing external agencies and partnersEducated in Marketing, Business Studies to A Level or Degree Level, OR have relevant experienceAnalytical and strong excel and reporting skillsHigh level of drive and motivationKnowledge of emerging technologiesHighly organised with a strong attention to detailAbility to work under pressure to tight deadlines with high levels of accuracyStrong written and verbal communication skillsCan work individually or as part of a teamAble to commute to Bradford city centreCompetitor knowledge and understanding in both retail and onlineLine management experience beneficialWhy FGH?
Our staff enjoy competitive benefits including staff discount, generous annual leave, healthcare cash plan together with a vibrant, colourful, creative and flexible working atmosphere. With our competitive benefits, and supportive teams our staff enjoy helping us on our mission and benefit greatly from the challenges that come with working for a successful retailer.About us
Freemans Grattan Holdings (FGH) is based in West Yorkshire and is part of the OTTO Group – one of the world's largest online retailers.Home to familiar brands such as Freemans, Grattan and Kaleidoscope, we have over 100 years of experience.We're on a mission to help our customers live their best lives through a choice of
quality basics , the
brands they love
and credible
exclusive product
supported by
easy and rewarding ways to pay .We offer excellent service and delivery seven days a week, with so much going for us - why not be part of the story.We have over 600 UK employees working for us in various functions, including Marketing and Creative, Customer Experience, Warehousing and Logistics, Financial Services, Transformation, Buying and Merchandising, IT and Support Services.Our values of
Resilience ,
Empathy, Ambition, Commitment,
and
Honesty
underpin our vibrant and dynamic culture.We're heading for some exciting and challenging places, so why not join us and be part of our vision to create a
modern, digital retailer
with
powerful customer brands ,
exciting product
and
compelling financial services.
#J-18808-Ljbffr