IGT
Senior Marketing Specialist - Digital Lottery
IGT, Providence, Rhode Island, us, 02912
IGT Senior Marketing Specialist - Digital Lottery
Location:
Providence, RI, US, 02903Requisition ID:
15654IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. IGT has approximately 10,500 employees.OverviewIGT is looking for a digital marketing professional to support day-to-day marketing operations for the digital lottery product with our customer at the Rhode Island Lottery. In this role, the individual will be accountable for supporting key growth initiatives within the overall digital lottery marketing plan, running content testing and introductions, crafting and maintaining promotional and communications calendars, and developing and implementing player marketing campaigns.We are looking for someone with passion, energy, and insightfulness, who can bring fresh ideas and an analytical mentality. This person works closely with a growing portfolio of interactive products for the Rhode Island Lottery.ResponsibilitiesSupport overall business growth by contributing to the overall growth plan for the customer’s digital lottery product.Understand all product offerings and find opportunities for player experience improvement.Test new game content and lead all releases, working closely with delivery and studio teams.Build and maintain a monthly promotional calendar in line with the overall marketing strategy. Successfully operate and implement all promotions.Proactively understand and address issues, challenges, and threats to business growth. Understand data reporting elements and use them to identify new focus areas for growth.Implement player communication campaigns via multiple channels. Supervise and understand metrics and opportunities for improvement.Work with IGT Call Center and customer to address player questions and issues.Collaborate optimally with cross-functional team members to identify and implement customer experience improvements and issue resolution.Qualifications2+ years experience in digital marketing or e-commerce. Gaming industry experience a plus.Bachelor Degree or equivalent experience in marketing, business, communications, or related field.Strong customer-facing experience.Experience on CRM and/or loyalty programs.Excellent time-management and organizational skills.Strong analytical, reporting and problem-solving skills.Capable of simultaneously leading strategic initiatives, projects and production issues.Strong follow-through skills.Ownership mentality regarding products and performance.Ability to communicate as part of a team to build consensus among internal and external clients and collaborators.Open-minded towards the ideas and views of others.Highly motivated, organized, able to multi-task and work under tight deadlines.Strong communication skills; ability to interact with a wide range of personalities.Keys to SuccessFoster innovation.IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws.At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. The estimated starting compensation range is $59,795- $122,400. The actual pay offered may end up being higher or lower.Base pay is only one part of our Total Rewards program. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance.For more information, please visit
www.igt.com .
#J-18808-Ljbffr
Location:
Providence, RI, US, 02903Requisition ID:
15654IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. IGT has approximately 10,500 employees.OverviewIGT is looking for a digital marketing professional to support day-to-day marketing operations for the digital lottery product with our customer at the Rhode Island Lottery. In this role, the individual will be accountable for supporting key growth initiatives within the overall digital lottery marketing plan, running content testing and introductions, crafting and maintaining promotional and communications calendars, and developing and implementing player marketing campaigns.We are looking for someone with passion, energy, and insightfulness, who can bring fresh ideas and an analytical mentality. This person works closely with a growing portfolio of interactive products for the Rhode Island Lottery.ResponsibilitiesSupport overall business growth by contributing to the overall growth plan for the customer’s digital lottery product.Understand all product offerings and find opportunities for player experience improvement.Test new game content and lead all releases, working closely with delivery and studio teams.Build and maintain a monthly promotional calendar in line with the overall marketing strategy. Successfully operate and implement all promotions.Proactively understand and address issues, challenges, and threats to business growth. Understand data reporting elements and use them to identify new focus areas for growth.Implement player communication campaigns via multiple channels. Supervise and understand metrics and opportunities for improvement.Work with IGT Call Center and customer to address player questions and issues.Collaborate optimally with cross-functional team members to identify and implement customer experience improvements and issue resolution.Qualifications2+ years experience in digital marketing or e-commerce. Gaming industry experience a plus.Bachelor Degree or equivalent experience in marketing, business, communications, or related field.Strong customer-facing experience.Experience on CRM and/or loyalty programs.Excellent time-management and organizational skills.Strong analytical, reporting and problem-solving skills.Capable of simultaneously leading strategic initiatives, projects and production issues.Strong follow-through skills.Ownership mentality regarding products and performance.Ability to communicate as part of a team to build consensus among internal and external clients and collaborators.Open-minded towards the ideas and views of others.Highly motivated, organized, able to multi-task and work under tight deadlines.Strong communication skills; ability to interact with a wide range of personalities.Keys to SuccessFoster innovation.IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws.At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. The estimated starting compensation range is $59,795- $122,400. The actual pay offered may end up being higher or lower.Base pay is only one part of our Total Rewards program. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance.For more information, please visit
www.igt.com .
#J-18808-Ljbffr