Affinity Petcare SA
Customer Marketing Manager
Affinity Petcare SA, Norfolk, Virginia, United States, 23500
Natures Menu, part of Affinity Petcare S.A, is a rapidly growing pet food company with its state-of-the-art facility in Snetterton, Norfolk. Real in every way. Others claim it. We live it. Real ingredients, real expertise and a real passion for making a difference to your pet's wellbeing.We have assembled a brilliant bunch of animal-loving people, all passionate about providing the nation's pets with natural, real meals they will love.We are looking for additional team members to support us on this journey and are currently hiring a Trade Marketing Manager within the Trade Marketing Team.The roleCustomer Trade Marketing Manager will be our category & brand expert in front of our top clients, defining 4Ps plans customized by account considering always business priorities and taking into account brand guidelines. It will also be a very relevant member that should fuel brands knowledge by building and sharing best practices on implemented activities or defining new initiatives to be tested in the market.What you will doDevelop and lead the launch plan for Key Accounts channel, including innovation toolkit/presentation.Present to customers, gather recommendations for assortment, plano, visibility & communication plan.Prepare for Top 2 Top meetings with Key Account Managers.Monitor sell-out continuously for best practices and address out-of-stock issues.Analyze market data and other brand initiatives daily.Lead the development of assortment and layout recommendations for defined customers.Identify category management opportunities for new customers.Support promotional and extra visibility plans for Top Accounts.Analyze promotional activities and competitors' plans.Coordinate transversal channel and customer-specific activities, both offline and online.Conduct monthly meetings with sales and demand teams to discuss promotional mechanics and volumes.Contribute to SD transversal projects and develop plans for Sales reps team in the Key Accounts channel.Lead POS animation and client events.Develop and lead sell-out analysis dashboards and reports for top accounts.What we offerProven background in marketing, trade or key account management, demonstrating success in developing launch plans and innovation toolkits.Strong presentation skills to engage customers and craft impactful recommendations.Ability to collaborate seamlessly with Key Account Managers, Sales teams, and internal stakeholders.Proficient in data analysis, with a focus on continuous monitoring of sell-out performance.Stay informed on market trends and competitors through daily data analysis.Experience in planning, executing, and analyzing promotional activities for optimal results.What we offerAffinity University platform.Professional development opportunities for employees at different stages of their careers, acknowledging diverse career paths.Celebrations & Fun.We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company’s success and the strength of our team. That’s why we are committed to providing equal opportunities for all.Want to know more about us?Follow us on LinkedIn to get the newest updates and job opportunities. You can also follow us on Instagram to learn more about life at Affinity and Natures Menu.
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