Nuuly
Nuuly Senior Brand Marketing Manager
Nuuly, Phila, Pennsylvania, United States,
Nuuly, Phila, Pennsylvania, United States, 19117Role Summary
The Nuuly Senior Manager, Brand Marketing will drive Nuuly brand marketing efforts, including integrated marketing campaign strategy, influencer activations, and brand partnerships. Must be strategic, collaborative, organized, and analytical with a proven track record of establishing impactful brand marketing campaigns that align with business goals to increase brand awareness and drive subscriptions/sales.Role Responsibilities
Brand 360 Marketing Campaigns (approximately two per year) as well as other key seasonal marketing activations.Oversight of Nuuly's Influencer Marketing program/team.Co-branded Marketing efforts with partners that align to and elevate the Nuuly Brand.Drive PR narratives, especially in B2B and consumer-facing press in collaboration with Executive Director and PR agency.Work closely with internal creative, marketing, and merchandising teams to ensure brand best practices, guidelines, and instructions to guide brand marketing efforts in producing content deliverables that achieve brand goals.Oversee measurement of brand initiatives to ensure they are driving awareness, site traffic, and subscriptions and create campaign hindsights to evaluate the effect of campaigns and identify future opportunities.Be highly articulate in all areas of brand communication with creators, partners, and vendors.Supervise Brand Marketing team.Role Qualifications
Minimum 7 years of experience in marketing or related role with an emphasis on Brand experience.Demonstrate a passion for and understanding of the Nuuly brand, customers, and product.Have a finger on the pulse of relevant media and lifestyle trends, fashion, and culture.Self-starter and strong team player who can act as both a collaborator and an owner/leader.Flexibility in a start-up-like environment is critical. Must be willing to both think strategically and roll up sleeves as needed.Exceptional project management, process management, and organization skills.Effective written and verbal communication skills: must be able to present and inspire.Understands brand marketing and influencer KPIs.The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings, and much more! For additional information visit
www.urbn.com/work-with-us/benefitsEEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
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The Nuuly Senior Manager, Brand Marketing will drive Nuuly brand marketing efforts, including integrated marketing campaign strategy, influencer activations, and brand partnerships. Must be strategic, collaborative, organized, and analytical with a proven track record of establishing impactful brand marketing campaigns that align with business goals to increase brand awareness and drive subscriptions/sales.Role Responsibilities
Brand 360 Marketing Campaigns (approximately two per year) as well as other key seasonal marketing activations.Oversight of Nuuly's Influencer Marketing program/team.Co-branded Marketing efforts with partners that align to and elevate the Nuuly Brand.Drive PR narratives, especially in B2B and consumer-facing press in collaboration with Executive Director and PR agency.Work closely with internal creative, marketing, and merchandising teams to ensure brand best practices, guidelines, and instructions to guide brand marketing efforts in producing content deliverables that achieve brand goals.Oversee measurement of brand initiatives to ensure they are driving awareness, site traffic, and subscriptions and create campaign hindsights to evaluate the effect of campaigns and identify future opportunities.Be highly articulate in all areas of brand communication with creators, partners, and vendors.Supervise Brand Marketing team.Role Qualifications
Minimum 7 years of experience in marketing or related role with an emphasis on Brand experience.Demonstrate a passion for and understanding of the Nuuly brand, customers, and product.Have a finger on the pulse of relevant media and lifestyle trends, fashion, and culture.Self-starter and strong team player who can act as both a collaborator and an owner/leader.Flexibility in a start-up-like environment is critical. Must be willing to both think strategically and roll up sleeves as needed.Exceptional project management, process management, and organization skills.Effective written and verbal communication skills: must be able to present and inspire.Understands brand marketing and influencer KPIs.The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings, and much more! For additional information visit
www.urbn.com/work-with-us/benefitsEEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
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