Mosaec
Director, Enrollment Management Marketing and Communications
Mosaec, Detroit, Michigan, United States, 48228
Detroit, MichiganTitle:
Director, Enrollment Management Marketing and CommunicationsDate:
8/7/2024Job Purpose:The Director of Enrollment Management Marketing and Communications oversees all marketing around undergraduate admissions. This role serves as a strategic partner in enrollment marketing for master’s and certificate programs and collaborates with graduate programs managing their own marketing enrollment plans.The Director will lead marketing efforts for Enrollment Management, supporting the Office of Undergraduate Admissions and Office of Student Financial Aid. The Director will have direct oversight of the Enrollment Management communications team, manage staff, develop and deliver marketing and other critical communications to prospective students and families, and collaborate with various university stakeholders, including Marketing and Communications (MAC) and Academic Communications. The Director will demonstrate knowledge of best practices within the profession and stay current with higher education trends. The Director will serve as a lead thought partner on strategy development related to recruitment communication for graduate-level enrollment efforts. The Director will report to the Vice Provost for Enrollment Management, with a dotted line report to the Assistant Vice President for Strategic Operations and Academic Communications.Essential Functions:(Essential functions are the primary duties/major job responsibilities that an employee must be able to perform, with or without reasonable accommodation. The essential functions are listed in order of importance.)Leads enrollment marketing and communication efforts, including development, management, and assessment of messaging campaigns to various audiences. Ensures that quality enrollment funnel content is being produced to enhance enrollment and student engagement.
35%Serves as a key thought and collaboration partner for Enrollment Management marketing for masters and certificate programs via collaboration with all graduate programs.
20%Utilizes data analytics to assess the effectiveness of enrollment marketing efforts. Identifies trends, benchmark competitive marketing strategies, and generates regular reports for university leadership related to performance of campaigns and publications. Makes data-driven recommendations for continuous improvement and resource allocation.
15%Serves as a primary enrollment liaison with Marketing and Communications (MAC) as well as with Academic Communications, including the Schools and Colleges.
10%Directs and oversees staff, including recruitment, hiring, and training, as needed. Provides support and guidance to assigned staff. Manages employee performance and effectively coaches.
10%Manages relationships with external partners supporting our Enrollment Management communications and marketing efforts.
5%Performs other duties as assigned.
5%Minimum Qualifications:Education:
Bachelor’s degree; Master’s degree preferred.Experience:
Minimum 5 years of job-related experience, including developing communication plans, drafting messaging, and leading marketing campaigns within public relations, marketing, or communications. At least 2 years’ experience within a higher education and/or non-profit setting.Knowledge, Skills, and Abilities:Leadership Skills: Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills.Teamwork and Peer Relationships: Ability to work with others at all organizational levels to ensure work is completed and objectives are met.Content and Customer Focused: Proven experience crafting direct marketing strategies and executing communication efforts that contribute to the success of enrollment goals.Communication Skills: Expresses oneself clearly in conversations and interactions with others.Problem-Solving Skills: Gathers and analyzes information skillfully to resolve problems in a timely manner.Planning and Organizational Skills: Prioritizes and plans work activities; adapts to changing conditions.Analytical and Technical Skills: Strong understanding of various higher education systems such as SLATE, with ability to interpret data and information.Working Conditions:
Normal office environment.
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Director, Enrollment Management Marketing and CommunicationsDate:
8/7/2024Job Purpose:The Director of Enrollment Management Marketing and Communications oversees all marketing around undergraduate admissions. This role serves as a strategic partner in enrollment marketing for master’s and certificate programs and collaborates with graduate programs managing their own marketing enrollment plans.The Director will lead marketing efforts for Enrollment Management, supporting the Office of Undergraduate Admissions and Office of Student Financial Aid. The Director will have direct oversight of the Enrollment Management communications team, manage staff, develop and deliver marketing and other critical communications to prospective students and families, and collaborate with various university stakeholders, including Marketing and Communications (MAC) and Academic Communications. The Director will demonstrate knowledge of best practices within the profession and stay current with higher education trends. The Director will serve as a lead thought partner on strategy development related to recruitment communication for graduate-level enrollment efforts. The Director will report to the Vice Provost for Enrollment Management, with a dotted line report to the Assistant Vice President for Strategic Operations and Academic Communications.Essential Functions:(Essential functions are the primary duties/major job responsibilities that an employee must be able to perform, with or without reasonable accommodation. The essential functions are listed in order of importance.)Leads enrollment marketing and communication efforts, including development, management, and assessment of messaging campaigns to various audiences. Ensures that quality enrollment funnel content is being produced to enhance enrollment and student engagement.
35%Serves as a key thought and collaboration partner for Enrollment Management marketing for masters and certificate programs via collaboration with all graduate programs.
20%Utilizes data analytics to assess the effectiveness of enrollment marketing efforts. Identifies trends, benchmark competitive marketing strategies, and generates regular reports for university leadership related to performance of campaigns and publications. Makes data-driven recommendations for continuous improvement and resource allocation.
15%Serves as a primary enrollment liaison with Marketing and Communications (MAC) as well as with Academic Communications, including the Schools and Colleges.
10%Directs and oversees staff, including recruitment, hiring, and training, as needed. Provides support and guidance to assigned staff. Manages employee performance and effectively coaches.
10%Manages relationships with external partners supporting our Enrollment Management communications and marketing efforts.
5%Performs other duties as assigned.
5%Minimum Qualifications:Education:
Bachelor’s degree; Master’s degree preferred.Experience:
Minimum 5 years of job-related experience, including developing communication plans, drafting messaging, and leading marketing campaigns within public relations, marketing, or communications. At least 2 years’ experience within a higher education and/or non-profit setting.Knowledge, Skills, and Abilities:Leadership Skills: Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills.Teamwork and Peer Relationships: Ability to work with others at all organizational levels to ensure work is completed and objectives are met.Content and Customer Focused: Proven experience crafting direct marketing strategies and executing communication efforts that contribute to the success of enrollment goals.Communication Skills: Expresses oneself clearly in conversations and interactions with others.Problem-Solving Skills: Gathers and analyzes information skillfully to resolve problems in a timely manner.Planning and Organizational Skills: Prioritizes and plans work activities; adapts to changing conditions.Analytical and Technical Skills: Strong understanding of various higher education systems such as SLATE, with ability to interpret data and information.Working Conditions:
Normal office environment.
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