Marketing Manager - Dining

The Marketing Manager of Dining Products will help to develop strategic marketing plans for all services that fall within the 365 Dining portfolio, including hardware and SaaS products. This individual will oversee the implementation and execution of the efforts associated with the marketing plan. The Marketing Manager of Dining will be supported by broader marketing resources and work closely with Sales Development Representatives to build demand generation. This role will engage in a wide range of marketing functions, including lead generation, marketing CRM (HubSpot) management, communications, website management, digital marketing, and social media. This individual must be an organized thinker able to handle many diverse projects at once, motivate marketing teammates and support day-to-day tasks with any direct reports. As part of the larger 365 Marketing team, the Marketing Manager must also communicate openly and proactively with the Director of Marketing and other team leads to ensure projects and resources are distributed appropriately.

Objectives of this Role

· Develop and implement a strategic marketing plan in the dining industry and various marketing initiatives; assist in tactical execution as needed

· Lead strategies to build demand generation

· Oversee overall lead generation efforts for inbound and outbound strategies

· Plan and execute lead nurturing activities for the customer journey from lead generation through close

· Support any direct reports (TBD), facilitate their growth, and motivate them to excel

· Know, develop, deploy, and maintain Persona-based marketing efforts

· Conduct competitor analysis to inform strategies

· Oversee and develop website content and work with team to create supporting collateral

· Engage in HubSpot database management, create workflows as agreed upon by marketing team, and deploy workflow cadences within HubSpot.

· Identify appropriate tradeshows and events and create plans to maximize any return on investment; manage associated benefits

· Oversee social media channels and deploy creative content for LinkedIn, Facebook, and related social media platforms

· Deliver clear direction to graphics team for support as needed

· Support the maintenance and development of internal tools, including, but not limited to, HubSpot, Zerobounce, JustCall, SurveyMonkey, WordPress, etc.

· Develop content for supporting sales collateral and work with design team to create

· Help with Market research, forecasting, analytics, and reporting

Daily and Monthly Responsibilities

· Create the marketing plan and strategy, lead the efforts to implement the plan

· Communicate openly and proactively with the Director of Marketing on progress, results, roadblocks and future planning initiatives

· Motivate marketing team members to produce efficiently and effectively while meeting established timelines by communicating needs in advance with clear guidance, and managing project timelines

· Oversee tradeshow identification and planning, and work with event support resources on execution

· Oversee social media channels and work with internal resources on execution

· Oversee communication strategies, messaging, and content

· Identify and communicate needed budget and expected spend for various initiatives. Proactively communicate any expected overages or unexpected expenses

· Communicate campaign objectives, timelines, and deliverables to the sales team, and provide supporting resources for sales

· Assume other duties as assigned by management

Requirements

· Bachelor’s degree in marketing, advertising, or communications

· Past work experience as a marketing manager or similar role

· Knowledge of traditional and digital marketing, content marketing, and social media marketing

· Excellent writing, communication, and presentation skills

· Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

· Familiarity with HubSpot content management system (CMS) and customer relationship management (CRM) tool.

· Working knowledge of HTML and design and email software

· Experience working with budgets and forecasting

· Preference given to candidates able to work in-office/hybrid in Troy, MI or San Antonio, TX

Job Type: Full-time

Pay: $79,662.00 - $90,000.00 per year

Benefits:

401(k)

401(k) matching

Dental insurance

Flexible spending account

Health insurance

Health savings account

Paid time off

Referral program

Vision insurance

Schedule:

Monday to Friday

Experience:

Marketing: 3 years (Required)

Ability to Relocate:

Troy, MI 48084: Relocate before starting work (Required)

Work Location: Hybrid remote in Troy, MI 48084

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