City of Largo
Communications and Marketing Specialist
City of Largo, Mission, Texas, United States, 78512
Communications and Marketing Specialist
Communications and Marketing SpecialistLocation: Largo City Hall
Posted on: 3 Days Ago
Job Requisition ID: R-1647
Please note that applications must be completed and submitted by 11:59 pm ET on the day
prior
to the close date listed on the job posting.
Mission : Provide Superior Services that Inspire Community Pride
Vision : To be the Community of Choice in Tampa Bay
Values : Integrity, Collaboration, Passion, Creativity
Largo's commitment to a High Performance Organization (HPO) model builds a flexible and resilient organization that intentionally builds leadership capacity at all levels of the organization.
Closing:
08/31/2024
Salary:
$54,101 - 86,549 USD Annually
Job Summary:
This professional position is responsible for building the City’s brand identity, including promoting city services, events, and programs across the organization’s departments, divisions, programs, and strategic initiatives. The focus of this role is on managing and administering the City’s communications and marketing initiatives, with an emphasis on social media, the website, email marketing, and other multimedia communication efforts. The position plays a central role in developing and executing strategies, in collaboration with department representatives and the communications team, to connect residents, businesses, and visitors to city services while inspiring community pride.
Work is performed with considerable independence, under the guidance and direction of the Communications and Marketing Manager and the Communications and Engagement Director.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
All team members share components of leadership, management, technical, and team skills to assist in making the City of Largo the community of choice in Tampa Bay.
Leadership
Demonstrates an understanding and reflection of the City’s mission, vision, and values and a commitment to achieve organizational goals aligned with the City’s strategic plan.
Champions a high performance work culture that encourages and embraces new ideas, develops individuals and welcomes and encourages diverse perspectives.
Articulates strategic and innovative thinking and provides clarity to deliver superior services.
Approaches the role with enthusiasm and curiosity to promote a solutions-oriented work culture.
Management
Effectively manage projects and priorities to ensure the fulfillment of department, division, and program goals, tasks, and responsibilities.
Adhere to best practices, policies, and procedures to maintain the highest standards of brand management.
Develop and implement social media strategies to increase community engagement and promote City programs, services, and events.
Oversee website and social media content management, ensuring that all content is current, accurate, and aligned with the City's branding and communication goals.
Monitor and analyze digital media performance, including social media metrics, website traffic, and email campaign effectiveness, to refine strategies and enhance outreach.
Collaborate with City departments to ensure consistency in messaging and brand positioning across all platforms.
Technical
Design content, including graphics, infographics, and visual assets, ensuring all materials are visually engaging and consistent with the City's brand guidelines.
Write and edit content aligned with department goals and initiatives to promote City services, events, and programs.
Capture high-quality marketing photographs at City events to visually document and promote activities, services, and community engagement across digital and print platforms.
Develop and manage advertising campaigns to promote City services, events, and programs across various channels, including print media, social media, search engines, and third-party websites.
Create, schedule, and distribute marketing content, including social media posts, website updates, and email newsletters, to drive awareness and participation in City programs.
Produce and edit multimedia content, such as short video clips, reels, and other visual media, to enhance storytelling and engagement across digital platforms.
Write engaging content for various platforms to effectively promote public relations initiatives and enhance the City's connection and transparency with the community.
Serve as the City's Public Information Officer, or support the communications team, during Emergency Operation.
Track and manage expenses related to digital communications, ensuring resources are used effectively and within budget.
Team Skills
Supports honest and transparent decision-making.
Collaborates with team members to build on ideas and takes personal accountability and ownership of projects, roles, and assignments.
Exhibits a positive attitude and demonstrates the City's values of collaboration, passion, integrity, and creativity.
Works with the Communications and Marketing Manager and the communications and engagement team on projects, shared goals, and strategic initiatives.
Performs related work as required.
EMERGENCY RESPONSE STATUS:
As a condition of employment, City of Largo employees will be required to work as directed during an undeclared and/or a declared emergency.
MINIMUM QUALIFICATIONS
Education and Experience:
Bachelor’s degree in communications, Marketing, Digital Media, Graphic Design, Media Arts, Multimedia Production, Advertising, Public Relations, Journalism, or a closely related field and four (4) years experience in full-time work in mass media, advertising, public relations or publishing; or an equivalent combination of training and experience.
Valid Driver's License.
Knowledge, Skills, and Abilities:
Knowledge of accepted concepts and practices of public relations and communications.
Ability to recognize and conceptualize communications and marketing opportunities.
Knowledge of the principles, procedures, and techniques of communication including print, radio, television, video, and web media.
Ability to maintain effective working relationships with team members, the media, and the public.
Ability to communicate orally and in writing with clarity and accuracy.
Ability to demonstrate proficiency in industry-standard desktop publishing software including, but not limited to, Adobe Photoshop, Adobe Illustrator, or Adobe InDesign.
WORK ENVIRONMENT & PHYSICAL REQUIREMENTS
Work Environment:
85% inside a climate-controlled building; 15% outside which includes driving.
Physical Requirements:
The essential functions of the job require: sitting approximately six (6) hours per day, standing approximately one (1) hour per day, and walking approximately one (1) hour per day. The job also requires frequent bending/stooping, fine manipulations, grasping, kneeling, reaching, lifting/carrying objects weighing up to 15 pounds, with occasional climbing, kneeling, pulling, and pushing. On rare occasions the work requires repetitive motion and lifting/carrying objects weighing more than 45 pounds.
Sensory Requirements:
Hearing: Ability to understand what others are saying in normal conversation and on the telephone. Speaking: Ability to communicate orally with others and speak effectively on the telephone. Seeing: Ability to see and read computer monitor screens, operate a vehicle, and read normal and/or fine print.
Driving Requirements:
Requires frequent driving and possession of a valid Florida Driver's License.
Technology:
The work requires ability to operate telephones, smart phones, tablets, photocopiers, printers, desktop and/or laptop computers, calculators and all associated software.
IMPORTANT INFORMATION:
No - DRUG TESTING
(Safety Sensitive)
No - CHILDCARE FINGERPRINTING
No - CREDIT CHECK
No - FDLE AND CJSTC SECURITY CLEARANCE:
As mandated by the FDLE, CJSTC and the Largo Police Department, this position may be subject to additional security clearances due to access to the police department facility or police department's electronic data.
About UsThe City of Largo is a great place to work, naturally! Largo is the third-largest city in Pinellas County and the fourth largest in the Tampa Bay area. Conveniently located near world-class beaches and attractions in a picturesque natural setting, Largo offers a great quality of life for residents with affordable housing and entertainment, an engaged and active community along with safe and attractive streets.
The organization serves over 80 thousand residents and four thousand businesses by providing superior services that inspire community pride. The organization is made up of 12 departments with a shared strategic focus on sustainability, public health & safety, and community pride.
Largo is committed to building a High-Performance Organization (HPO) model to intentionally support flexibility, resiliency, and leadership capacity at all levels of the organization. HPO empowers individuals to participate in meaningful projects and initiatives to promote employee and community engagement.
As a national Top Workplace winner three years in a row, the City of Largo is proud of our innovative, collaborative, and passionate workforce. Team members enjoy competitive compensation, professional and personal development, generous benefits and leave packages, and work-life balance.
About our Benefits
Team members enjoy competitive compensation, professional and personal development, generous benefits, leave packages, and a flexible work-life balance. Largo provides medical, dental, and vision coverage as well as wellness benefits. Additional benefits include flexible spending account (FSA) or health savings account (HSA) along with paid life insurance and AD&D coverage.
Full-time team members are enrolled in a Defined Contribution Plan 401(a) with a generous 6% City match. Public Safety team members covered by IAFF (Fire) and PBA (Police) have plan provisions outlined in each union agreement. All team members are eligible to open an optional Deferred Compensation 457(b) and/or Roth 457(b).
Benefits also include 11 paid leave days and 24-hour full access to fitness centers. Continuous learning is supported through tuition reimbursement and professional development opportunities.
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Communications and Marketing SpecialistLocation: Largo City Hall
Posted on: 3 Days Ago
Job Requisition ID: R-1647
Please note that applications must be completed and submitted by 11:59 pm ET on the day
prior
to the close date listed on the job posting.
Mission : Provide Superior Services that Inspire Community Pride
Vision : To be the Community of Choice in Tampa Bay
Values : Integrity, Collaboration, Passion, Creativity
Largo's commitment to a High Performance Organization (HPO) model builds a flexible and resilient organization that intentionally builds leadership capacity at all levels of the organization.
Closing:
08/31/2024
Salary:
$54,101 - 86,549 USD Annually
Job Summary:
This professional position is responsible for building the City’s brand identity, including promoting city services, events, and programs across the organization’s departments, divisions, programs, and strategic initiatives. The focus of this role is on managing and administering the City’s communications and marketing initiatives, with an emphasis on social media, the website, email marketing, and other multimedia communication efforts. The position plays a central role in developing and executing strategies, in collaboration with department representatives and the communications team, to connect residents, businesses, and visitors to city services while inspiring community pride.
Work is performed with considerable independence, under the guidance and direction of the Communications and Marketing Manager and the Communications and Engagement Director.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
All team members share components of leadership, management, technical, and team skills to assist in making the City of Largo the community of choice in Tampa Bay.
Leadership
Demonstrates an understanding and reflection of the City’s mission, vision, and values and a commitment to achieve organizational goals aligned with the City’s strategic plan.
Champions a high performance work culture that encourages and embraces new ideas, develops individuals and welcomes and encourages diverse perspectives.
Articulates strategic and innovative thinking and provides clarity to deliver superior services.
Approaches the role with enthusiasm and curiosity to promote a solutions-oriented work culture.
Management
Effectively manage projects and priorities to ensure the fulfillment of department, division, and program goals, tasks, and responsibilities.
Adhere to best practices, policies, and procedures to maintain the highest standards of brand management.
Develop and implement social media strategies to increase community engagement and promote City programs, services, and events.
Oversee website and social media content management, ensuring that all content is current, accurate, and aligned with the City's branding and communication goals.
Monitor and analyze digital media performance, including social media metrics, website traffic, and email campaign effectiveness, to refine strategies and enhance outreach.
Collaborate with City departments to ensure consistency in messaging and brand positioning across all platforms.
Technical
Design content, including graphics, infographics, and visual assets, ensuring all materials are visually engaging and consistent with the City's brand guidelines.
Write and edit content aligned with department goals and initiatives to promote City services, events, and programs.
Capture high-quality marketing photographs at City events to visually document and promote activities, services, and community engagement across digital and print platforms.
Develop and manage advertising campaigns to promote City services, events, and programs across various channels, including print media, social media, search engines, and third-party websites.
Create, schedule, and distribute marketing content, including social media posts, website updates, and email newsletters, to drive awareness and participation in City programs.
Produce and edit multimedia content, such as short video clips, reels, and other visual media, to enhance storytelling and engagement across digital platforms.
Write engaging content for various platforms to effectively promote public relations initiatives and enhance the City's connection and transparency with the community.
Serve as the City's Public Information Officer, or support the communications team, during Emergency Operation.
Track and manage expenses related to digital communications, ensuring resources are used effectively and within budget.
Team Skills
Supports honest and transparent decision-making.
Collaborates with team members to build on ideas and takes personal accountability and ownership of projects, roles, and assignments.
Exhibits a positive attitude and demonstrates the City's values of collaboration, passion, integrity, and creativity.
Works with the Communications and Marketing Manager and the communications and engagement team on projects, shared goals, and strategic initiatives.
Performs related work as required.
EMERGENCY RESPONSE STATUS:
As a condition of employment, City of Largo employees will be required to work as directed during an undeclared and/or a declared emergency.
MINIMUM QUALIFICATIONS
Education and Experience:
Bachelor’s degree in communications, Marketing, Digital Media, Graphic Design, Media Arts, Multimedia Production, Advertising, Public Relations, Journalism, or a closely related field and four (4) years experience in full-time work in mass media, advertising, public relations or publishing; or an equivalent combination of training and experience.
Valid Driver's License.
Knowledge, Skills, and Abilities:
Knowledge of accepted concepts and practices of public relations and communications.
Ability to recognize and conceptualize communications and marketing opportunities.
Knowledge of the principles, procedures, and techniques of communication including print, radio, television, video, and web media.
Ability to maintain effective working relationships with team members, the media, and the public.
Ability to communicate orally and in writing with clarity and accuracy.
Ability to demonstrate proficiency in industry-standard desktop publishing software including, but not limited to, Adobe Photoshop, Adobe Illustrator, or Adobe InDesign.
WORK ENVIRONMENT & PHYSICAL REQUIREMENTS
Work Environment:
85% inside a climate-controlled building; 15% outside which includes driving.
Physical Requirements:
The essential functions of the job require: sitting approximately six (6) hours per day, standing approximately one (1) hour per day, and walking approximately one (1) hour per day. The job also requires frequent bending/stooping, fine manipulations, grasping, kneeling, reaching, lifting/carrying objects weighing up to 15 pounds, with occasional climbing, kneeling, pulling, and pushing. On rare occasions the work requires repetitive motion and lifting/carrying objects weighing more than 45 pounds.
Sensory Requirements:
Hearing: Ability to understand what others are saying in normal conversation and on the telephone. Speaking: Ability to communicate orally with others and speak effectively on the telephone. Seeing: Ability to see and read computer monitor screens, operate a vehicle, and read normal and/or fine print.
Driving Requirements:
Requires frequent driving and possession of a valid Florida Driver's License.
Technology:
The work requires ability to operate telephones, smart phones, tablets, photocopiers, printers, desktop and/or laptop computers, calculators and all associated software.
IMPORTANT INFORMATION:
No - DRUG TESTING
(Safety Sensitive)
No - CHILDCARE FINGERPRINTING
No - CREDIT CHECK
No - FDLE AND CJSTC SECURITY CLEARANCE:
As mandated by the FDLE, CJSTC and the Largo Police Department, this position may be subject to additional security clearances due to access to the police department facility or police department's electronic data.
About UsThe City of Largo is a great place to work, naturally! Largo is the third-largest city in Pinellas County and the fourth largest in the Tampa Bay area. Conveniently located near world-class beaches and attractions in a picturesque natural setting, Largo offers a great quality of life for residents with affordable housing and entertainment, an engaged and active community along with safe and attractive streets.
The organization serves over 80 thousand residents and four thousand businesses by providing superior services that inspire community pride. The organization is made up of 12 departments with a shared strategic focus on sustainability, public health & safety, and community pride.
Largo is committed to building a High-Performance Organization (HPO) model to intentionally support flexibility, resiliency, and leadership capacity at all levels of the organization. HPO empowers individuals to participate in meaningful projects and initiatives to promote employee and community engagement.
As a national Top Workplace winner three years in a row, the City of Largo is proud of our innovative, collaborative, and passionate workforce. Team members enjoy competitive compensation, professional and personal development, generous benefits and leave packages, and work-life balance.
About our Benefits
Team members enjoy competitive compensation, professional and personal development, generous benefits, leave packages, and a flexible work-life balance. Largo provides medical, dental, and vision coverage as well as wellness benefits. Additional benefits include flexible spending account (FSA) or health savings account (HSA) along with paid life insurance and AD&D coverage.
Full-time team members are enrolled in a Defined Contribution Plan 401(a) with a generous 6% City match. Public Safety team members covered by IAFF (Fire) and PBA (Police) have plan provisions outlined in each union agreement. All team members are eligible to open an optional Deferred Compensation 457(b) and/or Roth 457(b).
Benefits also include 11 paid leave days and 24-hour full access to fitness centers. Continuous learning is supported through tuition reimbursement and professional development opportunities.
#J-18808-Ljbffr