Tbwa Chiat/Day Inc
Product Marketing Manager New Denver
Tbwa Chiat/Day Inc, Denver, Colorado, United States, 80285
This Is the Place to Be:Connecting Futures Now!
DHI Group, Inc.
is the parent company of career marketplaces,
Dice
and ClearanceJobs
. We connect candidates with career advice, resources and ultimately a dream job.AtDHI, creating a workplace that celebrates diversity and promotes inclusivity is embedded in theculture and values of our organization.This is the place to be and we want you here with us.You Belong Here:Join a mission-driven company that prioritizes you. We are a supportive team that embodies our “One Team” value as we work together and win together. Voted as a certified Great Place to Work, our team members feel their opinions count and are cared for by DHI. 92% of employees say DHI is a Great Place to Work – 35% higher than the average U.S. company. DHI’s culture of inclusivity is anchored by four pillars: diversity training, inclusive hiring practices, volunteering, and employee resource groups. You belong here!About the team:As part of our B2B Growth Marketing team, you will help drive demand for our solutions with companies that need to hire technology professionals for their open roles.About the role:As
Product Marketing Manager , you will be responsible for developing and executing strategic marketing plans to drive the success of our products in the market. Reporting to the Director of Product Marketing, you will work closely with cross-functional teams including product development, sales, and marketing to ensure our products meet customer needs and achieve business objectives. This role requires a combination of strategic thinking, creativity, and analytical skills to effectively position our products, communicate their value proposition, and drive demand.Why we’re hiring for this role:
The Product Marketing function is crucial for driving product success, market penetration, and revenue growth by aligning product strategy with market needs and effectively communicating the value of the product to customers.In the short term you will:Onboarding and Immersion : Get acquainted with company culture, processes, and team dynamics. Meet with key stakeholders, including product managers, sales teams, marketing colleagues, and executives. Immersion into the DHI’s products, target market, and existing marketing strategies.Market and Product Deep Dive : Spend time deeply understanding the market landscape, including customer segments, competitors, industry trends, and market dynamics.Product Familiarization : Understand DHI’s products and services, including studying product features, benefits, use cases, and value propositions.Collaboration and Alignment : Collaborate closely with cross-functional teams such as product management, sales, and marketing to ensure alignment and buy-in for the GTM strategy. This involves regular meetings, workshops, and brainstorming sessions to gather input, address concerns, and refine the strategy.Initial Projects and Deliverables : Start working on initial projects and deliverables that contribute to the GTM strategy. This could include developing marketing collateral or creating sales enablement materials.Building Relationships : Focus on building relationships with key stakeholders, both internally and externally. This includes establishing rapport with sales teams, fostering partnerships with marketing agencies or vendors, and networking with industry influencers or thought leaders.In the long term you will:Website Product Experience:
Act as key point person in Product Marketing to evolve dice.com to support the customer journey and improve conversions on the site.Go-to-Market Strategy : Collaborate with cross-functional teams to develop and execute go-to-market plans for new product launches and feature updates. Define target audience, channels, and tactics to drive awareness, adoption, and revenue growth.Product Positioning & Messaging : Develop clear and compelling positioning and messaging for our products that resonate with target customers. Create differentiated value propositions that highlight the unique benefits of our products.Marketing Collateral:
Create marketing collateral such as sales enablement materials, product presentations, case studies, and website content. Ensure all content accurately reflects the needs of our personas and key benefits of our products.Sales Enablement:
Equip the sales team with the necessary tools and training to effectively sell our products. Develop sales enablement materials including pitch decks, product sheets, webinars and videos.Campaign Support:
Support product messaging for marketing campaigns to generate demand and drive customer acquisition. Collaborate with the marketing team to develop campaign messaging, content, and creative assets.Market Insights:
Use data and the voice of the customer to understand customer behavior and market dynamics to create competitive advantage for the Dice brand.What you bring to the team:
Required:Proven experience in product marketingExcellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasivelyProven track record of developing and executing successful go-to-market strategies.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneouslyExperience working cross-functionally with product management, sales, and marketing teamsProficiency in marketing tools and platforms such as Salesforce and MarketoPreferred:Experience in product marketing in the technology industryDenver pay range: Base salary/pay per year, plus 10% annual bonus at 100% of plan targets tied to company and individual performance. Offer will depend on location and level of job-related knowledge, skills, abilities, and experience.$90,000 - $115,000 USDHealthy living - medical, dental, vision, FSA, HSA, disability, life, wellness & fitness programsFuture living - 401(k) match, performance bonuses, education assistance, learning & developmentEnjoy living - generous paid time off, parental leave, flexible summer hours, social & giving eventsHow to apply?
You can apply below. You'll just need to provide your resume and answer a few questions—it'll only take you a few minutes!All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileWebsiteHow were you referred to DHI? *
Select...If you were referred by an DHI by employee, recruiting agency, career event or other, please explain:Have you previously worked for DHI as an employee, temporary, contractor, consultant or other? *
Select...Are you related to anyone currently working for DHI? *
Select...Through family, marriage, living arrangements or other circumstances; answering yes will not automatically disqualify you from consideration.If you are related to someone currently working for DHI, please explain:Do you currently have a non-compete agreement? *
Select...If you currently have a non-compete agreement, please explain:Are you authorized to work in the United States without sponsorship from DHI? *
Select...Answering no will not automatically disqualify you from consideration.Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in DHI Group, Inc.’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability
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OMB Control Number 1250-0005
Expires 04/30/2026Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injury
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PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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DHI Group, Inc.
is the parent company of career marketplaces,
Dice
and ClearanceJobs
. We connect candidates with career advice, resources and ultimately a dream job.AtDHI, creating a workplace that celebrates diversity and promotes inclusivity is embedded in theculture and values of our organization.This is the place to be and we want you here with us.You Belong Here:Join a mission-driven company that prioritizes you. We are a supportive team that embodies our “One Team” value as we work together and win together. Voted as a certified Great Place to Work, our team members feel their opinions count and are cared for by DHI. 92% of employees say DHI is a Great Place to Work – 35% higher than the average U.S. company. DHI’s culture of inclusivity is anchored by four pillars: diversity training, inclusive hiring practices, volunteering, and employee resource groups. You belong here!About the team:As part of our B2B Growth Marketing team, you will help drive demand for our solutions with companies that need to hire technology professionals for their open roles.About the role:As
Product Marketing Manager , you will be responsible for developing and executing strategic marketing plans to drive the success of our products in the market. Reporting to the Director of Product Marketing, you will work closely with cross-functional teams including product development, sales, and marketing to ensure our products meet customer needs and achieve business objectives. This role requires a combination of strategic thinking, creativity, and analytical skills to effectively position our products, communicate their value proposition, and drive demand.Why we’re hiring for this role:
The Product Marketing function is crucial for driving product success, market penetration, and revenue growth by aligning product strategy with market needs and effectively communicating the value of the product to customers.In the short term you will:Onboarding and Immersion : Get acquainted with company culture, processes, and team dynamics. Meet with key stakeholders, including product managers, sales teams, marketing colleagues, and executives. Immersion into the DHI’s products, target market, and existing marketing strategies.Market and Product Deep Dive : Spend time deeply understanding the market landscape, including customer segments, competitors, industry trends, and market dynamics.Product Familiarization : Understand DHI’s products and services, including studying product features, benefits, use cases, and value propositions.Collaboration and Alignment : Collaborate closely with cross-functional teams such as product management, sales, and marketing to ensure alignment and buy-in for the GTM strategy. This involves regular meetings, workshops, and brainstorming sessions to gather input, address concerns, and refine the strategy.Initial Projects and Deliverables : Start working on initial projects and deliverables that contribute to the GTM strategy. This could include developing marketing collateral or creating sales enablement materials.Building Relationships : Focus on building relationships with key stakeholders, both internally and externally. This includes establishing rapport with sales teams, fostering partnerships with marketing agencies or vendors, and networking with industry influencers or thought leaders.In the long term you will:Website Product Experience:
Act as key point person in Product Marketing to evolve dice.com to support the customer journey and improve conversions on the site.Go-to-Market Strategy : Collaborate with cross-functional teams to develop and execute go-to-market plans for new product launches and feature updates. Define target audience, channels, and tactics to drive awareness, adoption, and revenue growth.Product Positioning & Messaging : Develop clear and compelling positioning and messaging for our products that resonate with target customers. Create differentiated value propositions that highlight the unique benefits of our products.Marketing Collateral:
Create marketing collateral such as sales enablement materials, product presentations, case studies, and website content. Ensure all content accurately reflects the needs of our personas and key benefits of our products.Sales Enablement:
Equip the sales team with the necessary tools and training to effectively sell our products. Develop sales enablement materials including pitch decks, product sheets, webinars and videos.Campaign Support:
Support product messaging for marketing campaigns to generate demand and drive customer acquisition. Collaborate with the marketing team to develop campaign messaging, content, and creative assets.Market Insights:
Use data and the voice of the customer to understand customer behavior and market dynamics to create competitive advantage for the Dice brand.What you bring to the team:
Required:Proven experience in product marketingExcellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasivelyProven track record of developing and executing successful go-to-market strategies.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneouslyExperience working cross-functionally with product management, sales, and marketing teamsProficiency in marketing tools and platforms such as Salesforce and MarketoPreferred:Experience in product marketing in the technology industryDenver pay range: Base salary/pay per year, plus 10% annual bonus at 100% of plan targets tied to company and individual performance. Offer will depend on location and level of job-related knowledge, skills, abilities, and experience.$90,000 - $115,000 USDHealthy living - medical, dental, vision, FSA, HSA, disability, life, wellness & fitness programsFuture living - 401(k) match, performance bonuses, education assistance, learning & developmentEnjoy living - generous paid time off, parental leave, flexible summer hours, social & giving eventsHow to apply?
You can apply below. You'll just need to provide your resume and answer a few questions—it'll only take you a few minutes!All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileWebsiteHow were you referred to DHI? *
Select...If you were referred by an DHI by employee, recruiting agency, career event or other, please explain:Have you previously worked for DHI as an employee, temporary, contractor, consultant or other? *
Select...Are you related to anyone currently working for DHI? *
Select...Through family, marriage, living arrangements or other circumstances; answering yes will not automatically disqualify you from consideration.If you are related to someone currently working for DHI, please explain:Do you currently have a non-compete agreement? *
Select...If you currently have a non-compete agreement, please explain:Are you authorized to work in the United States without sponsorship from DHI? *
Select...Answering no will not automatically disqualify you from consideration.Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in DHI Group, Inc.’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability
Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injury
Disability Status
Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr